Since its launch in August 2020, Instagram Reels has been making waves around the world. It is now available in 50 countries and 41% of Instagram users have tried it out. The platform appeals to a wide range of demographics; more than 60% of creators are between 18 and 34 years old while 88.2% of influencers think that Reels will become an important part of their content strategy.
The average engagement rate for Instagram Reels stands at 2.7%, with 49% brands investing in sponsored content since launch and 80% planning to increase investment further this year alone. Influencers too are getting on board - over 80 percent currently use the feature, which receives 22.6 % higher interactions compared to regular videos posted on Instagram . On top of that, the average length for a reel is 16-17 seconds long – perfect for short attention spans.
Reels also helps keep people engaged longer as usage increased by 3.5%. Top brands have published over 20 000 reels collectively so far, representing 38 percent total posts from them while 11 4 percent all video content was made up by reels within one year after release date . Male users make up nearly half (49%)of those using reel features ,while hashtags combined with captions receive twice as much engagement than just captions alone . Finally 70 %of brands plan include instagrams’reel into their social media strategies due 30percent being product focused . All these statistics show why Instgram's new feature is here to stay.
Instagram Reels Statistics Overview
The average engagement rate for Instagram Reels is around 2.7%.
This statistic is a crucial indicator of the success of Instagram Reels, as it reveals the average level of engagement that users have with the content. It is a valuable insight for anyone looking to understand the effectiveness of Instagram Reels as a platform for content creation and promotion.
49% of brands have invested in sponsored Reels content since its launch.
This statistic is a testament to the power of Instagram Reels, demonstrating that nearly half of all brands have seen the value in investing in sponsored content since its launch. It speaks to the potential of Reels as an effective marketing tool, and serves as a reminder of the importance of staying up-to-date with the latest trends in social media.
80% of brands plan to increase their investment in Instagram Reels.
This statistic is a testament to the power of Instagram Reels, demonstrating that the majority of brands recognize its potential and are willing to invest in it. It speaks to the platform's ability to engage audiences and drive results, making it an attractive option for businesses looking to reach their target market.
More than 80% of influencers are currently using Instagram Reels.
This statistic is a powerful indicator of the impact Instagram Reels is having on the influencer community. It shows that the majority of influencers are embracing the platform and taking advantage of its features to reach their audiences. This is an important point to consider when discussing the success of Instagram Reels and its potential for future growth.
Instagram Reels receives a 22.6% higher interactions rate as compared to a regular Instagram video.
This statistic is a testament to the power of Instagram Reels, demonstrating that it is a highly engaging platform for users. It shows that Reels is an effective way to reach a larger audience and generate more interactions than a regular Instagram video. This statistic is an important indicator of the success of Instagram Reels and should be taken into consideration when discussing its impact on the social media landscape.
The average length of an Instagram Reel is between 16 and 17 seconds.
This statistic is an important indicator of the attention span of viewers when it comes to Instagram Reels. Knowing the average length of a Reel helps content creators to craft their videos in a way that will keep viewers engaged and entertained. It also helps marketers to determine the optimal length for their Reels in order to maximize their reach and engagement.
Reels helped increase the time users spend on Instagram by 3.5% since launch.
This statistic is a testament to the success of Instagram Reels, demonstrating that the feature has had a positive impact on user engagement. It shows that users are spending more time on the platform since the launch of Reels, indicating that the feature has been well-received and is being used by many. This is an important statistic to consider when discussing the success of Instagram Reels.
Top brands on Instagram have published over 20,000 Reels collectively.
This statistic is a testament to the power of Instagram Reels, demonstrating that even the top brands have embraced the platform and are taking advantage of its potential. It shows that Reels is a viable option for businesses to reach their target audience and engage with them in a meaningful way. Furthermore, it highlights the potential of Reels to become an even more popular platform in the future.
Instagram Reels represent 38% of total posts by brands.
This statistic is a testament to the power of Instagram Reels, demonstrating that brands are increasingly turning to this feature to engage with their audiences. It highlights the importance of Reels for brands looking to maximize their reach and visibility on the platform.
In the first year of its release, Reels accounted for 11.4% of all Instagram video content.
This statistic is a testament to the success of Instagram Reels, demonstrating that it has quickly become a popular form of video content on the platform. It shows that users have embraced the new feature, and that it has become an integral part of the Instagram experience. This is an important statistic to consider when discussing the impact of Instagram Reels on the platform.
Reels with a combination of hashtags and captions receive 2x higher engagement than those with only captions.
This statistic is a powerful indicator of the effectiveness of Instagram Reels. It shows that when hashtags and captions are used together, the engagement rate is significantly higher than when only captions are used. This suggests that using hashtags in addition to captions can be a great way to increase engagement and reach a wider audience. Therefore, this statistic is an important one to consider when creating content for Instagram Reels.
Popularity of Instagram Reels resulted in a 4% increase in influencer activity in 2020.
This statistic is a testament to the power of Instagram Reels in driving influencer activity. It shows that the platform has been successful in engaging influencers and encouraging them to create content, resulting in a 4% increase in influencer activity in 2020. This is an important statistic to consider when discussing the impact of Instagram Reels on the influencer landscape.
70% of brands are likely to include Instagram Reels in their social media content strategy.
This statistic is a testament to the power of Instagram Reels, demonstrating that the majority of brands recognize its potential to engage their audiences and are eager to incorporate it into their social media content strategies.
30% of the top-viewed Reels are product-focused.
This statistic is a telling indication of the power of Instagram Reels as a marketing tool. It shows that a significant portion of the most-viewed content on the platform is product-focused, demonstrating the potential for businesses to reach a wide audience with their products and services.
Based on the statistics presented, it is clear that Instagram Reels has become an increasingly popular platform for brands and influencers alike. With its launch in 50 countries worldwide, more than 60% of creators between 18-34 years old have tried out Reels since August 2020. 88.2% of influencers think Reels will be a vital part of their content strategy going forward and 80% plan to increase investment in sponsored content as well as regular posts. The average engagement rate for Instagram Reels stands at 2.7%, with 49% of brands having invested in sponsored content since launch and 70% likely to include it within their social media strategies moving forward. Additionally, 30 percent of top viewed reels are product focused while 9 percent come from the top creators on Instagram itself - showing just how much potential there is when using this feature correctly.
0. - https://www.blog.wave.video
1. - https://www.socialinsider.io
2. - https://www.sproutsocial.com
3. - https://www.influencermarketinghub.com
4. - https://www.ecommercefastlane.com
5. - https://www.techcrunch.com
6. - https://www.vox.com
7. - https://www.talkwalker.com
ZipDo, cited June 2023: Instagram Reels Statistics