Are you looking to maximize your engagement on Instagram? Hashtags are a great way to do just that. In this blog post, we’ll be exploring the power of hashtags and how they can help increase your reach. We’ll look at statistics such as posts with at least one hashtag gaining 12.6% more engagement than those without, over 2 million advertisers using Instagram hashtags in their marketing strategies, the most popular hashtag being #love with 1.7 billion mentions, and much more. So let’s dive into these amazing stats about Instagram hashtags and see what insights we can gain from them.
Instagram Hashtag Statistics Overview
7 out of 10 hashtags on Instagram are branded.
This statistic is a telling indication of the power of branded hashtags on Instagram. It shows that brands are taking advantage of the platform to reach their target audiences and create a buzz around their products and services. This statistic is a clear indication that Instagram is an effective platform for brands to promote their products and services, and that hashtags are an important tool for doing so.
Posts with 11 or more hashtags receive nearly 80% interaction, compared to just 22% when using 10 hashtags.
This statistic is a powerful reminder of the importance of using the right number of hashtags when creating a post on Instagram. It shows that posts with 11 or more hashtags receive nearly 80% more interaction than those with 10 or fewer hashtags, making it clear that using the right number of hashtags can have a significant impact on the success of a post.
The hashtag #instagood has been used in over 1 billion posts.
This statistic is a testament to the power of the #instagood hashtag. It shows that it has been used in an incredible amount of posts, demonstrating its widespread popularity and influence. This is an impressive feat, and it speaks to the effectiveness of the hashtag in connecting people and ideas on Instagram.
Using the maximum 30 hashtags can increase engagement by 20% on average.
This statistic is a powerful reminder of the importance of using hashtags on Instagram. It shows that by taking the time to include up to 30 hashtags, users can significantly increase their engagement rate. This is an invaluable insight for anyone looking to maximize their reach on the platform.
48.7% of users rely on branded hashtags in their posts.
This statistic is a telling indication of the power of branded hashtags in the world of Instagram. It shows that a significant portion of users are taking advantage of the promotional potential of branded hashtags, demonstrating the effectiveness of this marketing tool.
34.8% of Instagram users in the United States can be reached with #fashion-related hashtags.
This statistic is a powerful indicator of the potential reach of #fashion-related hashtags on Instagram in the United States. It demonstrates that a significant portion of the platform’s users can be reached with these hashtags, making them a valuable tool for businesses and influencers looking to engage with their target audience.
Hashtags in Instagram Stories can have an average reach of up to 9,000 users.
This statistic is a powerful indicator of the potential reach of hashtags in Instagram Stories. It demonstrates that hashtags can be an effective way to reach a large audience, making them an invaluable tool for businesses and influencers looking to maximize their reach on the platform.
Users are 33% more likely to comment on a post with at least one hashtag.
This statistic is a powerful indicator of the impact hashtags have on engagement. It shows that adding hashtags to a post can significantly increase the likelihood of users commenting, making them an invaluable tool for boosting engagement.
Over 130 million Instagram users engage with shopping-related hashtags.
This statistic is a powerful indicator of the potential of Instagram as a platform for shopping-related activities. It shows that a large number of users are actively engaging with hashtags related to shopping, suggesting that Instagram is a viable platform for businesses to reach out to potential customers.
66% of hashtag usage on Instagram is by businesses.
This statistic is a telling indication of the power of hashtags on Instagram. It shows that businesses are taking advantage of the platform’s hashtag capabilities to reach a wider audience and increase their visibility. This statistic is a valuable insight into the effectiveness of hashtags for businesses, and it can be used to inform decisions about how to best use hashtags to maximize their reach.
The best time to post on Instagram using hashtags for maximum engagement is between 9:00 PM and 6:00 AM.
This statistic is invaluable for anyone looking to maximize their engagement on Instagram. Knowing that the best time to post using hashtags is between 9:00 PM and 6:00 AM gives users the opportunity to reach a larger audience and increase their visibility. This knowledge can be used to craft a more effective Instagram strategy and ensure that posts are seen by the right people at the right time.
Based on the statistics provided, it is clear that hashtags are an important part of any Instagram marketing strategy. Hashtags can help increase engagement and reach more users, as well as make posts easier to find and remember. Additionally, using branded hashtags in combination with location tags can further boost engagement levels. Finally, timing your hashtag usage correctly will ensure maximum visibility for your post or story.
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ZipDo, cited June 2023: Instagram Hashtag Statistics