As of June 2018, Instagram has reached 1 billion active users and over 500 million are active daily. On average, these users spend 28 minutes per day on the platform with more than 1 billion posts containing at least one hashtag. It's no surprise that 90% of Instagram users follow at least one business account as 71% of U.S businesses have an Instagram presence and ads can potentially reach up to 1.2 billion people worldwide - 80% of whom follow a brand on this visual platform.
What’s more is that 50% of those using the app become interested in a brand when they see its adverts while carousel posts generate higher engagement compared to images or videos alone – something which saw a 70% increase during the COVID-19 pandemic due to increased ecommerce usage through shopping features available on the app. This surge in user-generated content has seen 300%, growth in recent years with 4.2 billion likes given out each day by its ever growing audience who also watch video content for around 70%. Finally, it looks like there will be even greater potential for brands looking into advertising their products/services via this social media giant as projections suggest revenue generation could exceed $12billion by 2023.
Instagram Growth Statistics Overview
Over 1 billion Instagram posts contain at least one hashtag.
This statistic is indicative of the immense popularity of Instagram and its ability to engage users. Hashtags are a powerful tool for users to connect with each other and discover content, and the fact that over 1 billion posts contain at least one hashtag speaks to the platform's ability to foster meaningful connections. This statistic is a testament to Instagram's success in creating an engaging and interactive user experience.
90% of Instagram users follow at least one business account.
This statistic is a testament to the power of Instagram as a platform for businesses to reach their target audiences. It shows that the majority of Instagram users are open to engaging with businesses, making it an ideal platform for businesses to promote their products and services. Furthermore, it highlights the potential for businesses to grow their presence on Instagram and reach a large number of potential customers.
Carousel posts are more likely to generate engagement on Instagram compared to images and videos.
This statistic is a valuable insight into the world of Instagram growth, as it highlights the importance of carousel posts in generating engagement. By understanding that carousel posts are more likely to generate engagement, businesses and influencers can use this knowledge to their advantage and create content that is more likely to be seen and interacted with. This can help them to reach a wider audience and grow their presence on Instagram.
71% of U.S. businesses are on Instagram.
This statistic is a testament to the power of Instagram as a platform for businesses to reach their target audiences. It shows that the majority of businesses in the U.S. recognize the potential of Instagram to help them grow and succeed. This statistic is an important indicator of the success of Instagram as a marketing tool and should be included in any blog post about Instagram growth statistics.
Instagram ads can potentially reach up to 1.2 billion users.
This statistic is a testament to the sheer reach of Instagram's advertising capabilities. With the potential to reach up to 1.2 billion users, Instagram is a powerful platform for businesses to reach a wide audience and maximize their marketing efforts. This statistic is a key indicator of the potential growth that businesses can experience when utilizing Instagram's advertising capabilities.
80% of users on Instagram follow a brand on this visual platform.
This statistic is a testament to the power of Instagram as a marketing tool. It shows that the majority of users on the platform are actively engaging with brands, which means that businesses have a great opportunity to reach their target audience and increase their visibility. This statistic is especially important for businesses looking to grow their presence on Instagram, as it demonstrates the potential for success on the platform.
50% of Instagram users are more interested in a brand when they see ads for it on Instagram.
This statistic is a powerful indicator of the effectiveness of Instagram as an advertising platform. It shows that half of Instagram users are more likely to engage with a brand when they see ads for it on the platform, demonstrating the potential for businesses to reach a large and engaged audience. This is an important statistic for any blog post about Instagram growth statistics, as it highlights the potential for businesses to capitalize on the platform's popularity and reach a large and engaged audience.
Instagram is projected to generate more than $12 billion in revenue by 2023.
This statistic is a testament to the immense growth of Instagram over the years and its potential to become a major source of revenue in the near future. It is a clear indication of the platform's success and its ability to attract more users and businesses. This statistic is a valuable insight for anyone looking to understand the current state of Instagram and its future prospects.
Over 200 million Instagram users visit business profiles daily.
This statistic is a testament to the power of Instagram as a platform for businesses to reach their target audiences. It demonstrates the potential of Instagram to be a powerful tool for businesses to increase their visibility and reach more customers. It also highlights the importance of businesses having an active presence on Instagram in order to maximize their potential reach and engagement.
The average engagement per post on Instagram for businesses is 4.1% (2020).
This statistic is a valuable insight into the effectiveness of Instagram as a platform for businesses to reach their target audience. It provides a benchmark for businesses to measure their own performance against, and can be used to inform decisions about how to best optimize their Instagram presence. Additionally, it can be used to compare the performance of different businesses on the platform, helping to identify which strategies are most successful. Ultimately, this statistic is an important indicator of the potential success of businesses on Instagram.
Account creators have a 10% greater reach than regular Instagram users.
This statistic is a powerful indicator of the potential of account creators to expand their reach on Instagram. It highlights the importance of creating an account for those looking to maximize their presence on the platform. This is especially pertinent for businesses and influencers who are looking to grow their following and engagement. By creating an account, they can tap into the 10% greater reach that account creators have over regular users. This statistic is a valuable insight into the potential of Instagram for those looking to grow their presence on the platform.
In 2020, the average number of impressions growth on Instagram is 17%.
This statistic is a testament to the power of Instagram as a platform for businesses and individuals to reach their target audiences. With an impressive 17% growth in impressions, it's clear that Instagram is a powerful tool for increasing visibility and engagement. This statistic is an important indicator of the potential for businesses and individuals to leverage Instagram to grow their presence and reach their goals.
70% of Instagram users watch video content on Instagram daily.
This statistic is a powerful indicator of the potential for growth on Instagram. It shows that the platform is not only popular for its photo-sharing capabilities, but also for its video content. This means that businesses and influencers can leverage the platform to reach a large and engaged audience with their video content. Additionally, this statistic demonstrates that Instagram is a great platform for video marketing, as it has a large and active user base that is already consuming video content on a daily basis.
7 out of 10 Instagram hashtags are branded.
This statistic is a telling indication of the power of Instagram as a marketing tool. It shows that brands are increasingly turning to the platform to reach their target audiences, and that Instagram is becoming an increasingly important part of their overall marketing strategy. This statistic is a valuable insight into the current state of Instagram and its potential for growth in the future.
Instagram users "like" more than 4.2 billion posts daily.
This statistic is a testament to the immense popularity of Instagram, demonstrating the platform's ability to captivate and engage its users. It is a powerful indicator of the platform's growth and success, and serves as a reminder of the immense potential of Instagram as a marketing tool. This statistic is a key piece of evidence in any discussion of Instagram's growth and success, and is essential to understanding the platform's current and future potential.
The statistics presented in this blog post demonstrate the immense growth of Instagram over recent years. With 1 billion active users, 500 million daily active users, and 4.2 billion posts liked every day, it is clear that Instagram has become an integral part of many people's lives around the world. Additionally, businesses have taken advantage of its popularity by creating accounts to reach their target audiences - with 90% of all users following at least one business account on the platform and 71% U.S.-based businesses having a presence there as well - while also utilizing features such as shopping tags or carousel posts for increased engagement rates from followers.
As these numbers continue to grow exponentially each year due to more user-generated content being created and shared across platforms like Facebook and Twitter, it is likely that Instagram will remain a powerful tool for both individuals and companies alike in terms of connecting with others online through visual storytelling experiences.
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ZipDo, cited June 2023: Instagram Growth Statistics