The infomercial industry is a multi-billion dollar global phenomenon, with an estimated worth of more than $250 billion worldwide. Since 1984, approximately 28,000 infomercials have aired in the USA alone and around 35% of these are related to fitness and health products. In 2009 in the United States alone, infomercials generated $17 billion in revenue while each individual program generates over $12.5 million on average. On top of this impressive figure, viewers spend 11 minutes watching an infomercial on average - that's almost double what they would watch for regular television commercials.
Furthermore 58% of all products advertised through infomercails generate sales revenues exceeding one million dollars; 80% of world’s inventors behind such products come from the US; 2018 saw 2.7 billion spent on TV & radio advertising for them; 26 percent Americans purchased at least one product via an informerical ad; 10 percent experience over ten million dollars in sales annually and 75 percent buyers are women who spend 180$ per year buying their favorite items online or offline stores which don't carry 70 %of those goods . The highest grossing product ever sold by means if informercail was Proactiv generating 1 Billion Dollars plus 3%. This market is projected to grow further at CAGR rate 3%, reaching 12 point 56 Billion Dollar mark by 2020 according to latest reports.. South Korea also has its share as it reported 52 point 8 Billion Korean Won revenue from Infomercials time sale back 2018
This statistic is a testament to the power of infomercials as a marketing tool. It shows that, on average, infomercials are able to generate a significant amount of revenue for the companies that produce them. This is an important point to consider when discussing the infomercial industry, as it demonstrates the potential for success that can be achieved through this medium.
The average viewer spends 11 minutes watching an infomercial.
This statistic is a telling indication of the effectiveness of infomercials. It suggests that viewers are engaged and interested in the content, spending an average of 11 minutes watching. This is a strong indication that infomercials are an effective marketing tool, and that viewers are responding positively to them.
Infomercial Industry Statistics Overview
In 2018, the revenue of infomercial spending on TV and radio advertising was approximately $2.7 billion.
This statistic is a testament to the immense success of infomercials as a form of advertising. It shows that, despite the rise of digital media, infomercials remain a powerful and effective way to reach consumers. This statistic is a valuable insight into the current state of the infomercial industry, and provides a useful benchmark for measuring future growth.
26% of Americans have purchased an infomercial product.
This statistic is a telling indication of the success of the infomercial industry. It shows that a significant portion of the population has been swayed by the persuasive tactics of infomercials and have taken the plunge to purchase a product. This statistic is a testament to the power of the infomercial industry and its ability to influence consumer behavior.
Infomercials are highly successful for products priced between $20 and $200.
This statistic is a testament to the power of infomercials in driving sales for products in the $20-$200 range. It highlights the effectiveness of infomercials in reaching consumers and convincing them to purchase products. This is an important insight for anyone looking to understand the impact of infomercials on the industry and the potential for success when using this marketing tool.
The infomercial product with the highest revenue, Proactiv, generated over $1 billion in revenue.
This statistic is a testament to the success of the infomercial industry, demonstrating that products sold through infomercials can generate significant revenue. Proactiv's billion-dollar success story serves as an example of the potential for infomercials to be a lucrative business venture.
75% of infomercial buyers are women, and they spend $180 per year on average.
This statistic is a telling indication of the power of the infomercial industry. It reveals that women are the primary purchasers of infomercial products, and that they are willing to invest a significant amount of money in these products. This information is invaluable for marketers and advertisers looking to target their campaigns to the right demographic. It also provides insight into the effectiveness of infomercials as a marketing tool, as it shows that they are able to generate a substantial amount of revenue from their target audience.
Cable and satellite providers generated over $1 billion in revenue from infomercials in 2003.
This statistic is a testament to the immense success of infomercials in 2003, demonstrating the immense potential of the industry. It is a clear indication that infomercials are a lucrative business, and that cable and satellite providers are reaping the rewards. This statistic is an important piece of information for anyone interested in the infomercial industry, as it provides a snapshot of the industry's financial success.
The infomercial industry is projected to grow at a CAGR of 3% from 2021 to 2026.
This statistic is a key indicator of the potential for growth in the infomercial industry over the next five years. With a projected CAGR of 3%, it suggests that the industry is likely to experience steady, if not significant, expansion in the coming years. This is an important piece of information for anyone interested in the infomercial industry, as it provides a glimpse into the future of the industry and the potential opportunities that may arise.
The home shopping and infomercial market was valued at $12.56 billion in 2020.
This statistic is a testament to the immense success of the home shopping and infomercial industry in 2020. It highlights the fact that the industry has grown exponentially over the years and is now worth billions of dollars. This is a clear indication that the infomercial industry is a lucrative and profitable business, and one that is likely to continue to grow in the future.
In 2018 the revenue of infomercial time sales in South Korea were approximately 52.8 billion Korean won.
This statistic is a testament to the success of infomercials in South Korea, demonstrating that the industry is thriving and generating a substantial amount of revenue. It is a clear indication that infomercials are a viable and profitable form of advertising, and that businesses in South Korea are taking advantage of this. This statistic is an important piece of information for anyone interested in the infomercial industry, as it provides a snapshot of the current state of the industry in South Korea.
Conclusion
The infomercial industry is a multi-billion dollar global business, with an estimated worth of more than $250 billion worldwide. In the United States alone, approximately 28,000 infomercials have aired since 1984 and generated over $17 billion in revenue in 2009. Around 35% of these products are related to fitness and health while the average product generates over $12.5 million in sales from viewers who spend 11 minutes watching each one on average. Additionally, 58% of all infomercial products generate at least 1 million dollars or more in sales revenues while 80% of world's inventors are based out of the US.
In 2018, spending on TV and radio advertising for this industry was around 2.7 billion dollars with 26 percent Americans having purchased an item through it; most successful items being priced between 20 - 200 USD range as 10 percent experience over 10 million dollars’ worth sale annually whereas Proactiv holds record for highest revenue generation (1 Billion). Women make up 75 percent buyers spending 180 USD per year on average but only two percent actually purchase advertised product after viewing it once. Moreover 70 % such products aren't available at traditional retail stores & cable/ satellite providers earned 1 Billion Dollars back 2003 which is expected to grow 3 Percent CAGR till 2026 reaching 12 .56 Billion Dollar mark by 2020 globally.
It can be seen that despite its long history dating back to 1980s Infomercial Industry has grown exponentially both domestically & internationally making it lucrative option for entrepreneurs looking forward towards launching their own venture into market place .
References
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4. - https://www.businessinsider.com
5. - https://www.entrepreneur.com
6. - https://www.investopedia.com
7. - https://www.nbrii.com
ZipDo, cited June 2023: Infomercial Industry Statistics
