GITNUX MARKETDATA REPORT 2023
Must-Know Hotel Metrics
Highlights: The Most Important Hotel Metrics
- 1. Occupancy Rate
- 2. Average Daily Rate (ADR)
- 3. Revenue Per Available Room (RevPAR)
- 4. Gross Operating Profit Per Available Room (GOPPAR)
- 5. Total Revenue Per Available Room (TRevPAR)
- 6. Market Penetration Index (MPI)
- 7. Average Length of Stay (ALOS)
- 8. Customer Acquisition Cost (CAC)
- 9. Customer Satisfaction Index (CSI)
- 10. Online Reputation Score (ORS)
- 11. Employee Turnover Rate
- 12. Labor Cost Per Available Room (LCAR)
Table of Contents
Hotel Metrics: Our Guide
Understanding hotel metrics is crucial in today’s competitive hospitality industry. Our recent study digs deep into the most important metrics every hotel manager should know in order to monitor their business performance, satisfaction rates, and more. Join us as we explore these essential hotel metrics and decode their relevance in shaping a successful hotel business.
This metric measures the percentage of occupied rooms in a hotel over a specific period.
Average Daily Rate
ADR represents the average cost per sold room in a specific period. It is calculated by dividing the total room revenue by the total number of rooms sold.
Revenue Per Available Room
RevPAR combines occupancy and revenue metrics, measuring a hotel’s overall performance.
Gross Operating Profit Per Available Room
This metric measures the overall efficiency and profitability of a hotel.
Total Revenue Per Available Room
TRevPAR evaluates a hotel’s performance across all revenue streams, such as room sales, food and beverage, and other services
Market Penetration Index
MPI compares a hotel’s occupancy rate to its market segment or competitive set.
Average Length Of Stay
ALOS measures the average number of nights guests stay in a hotel during a specific period.
Customer Acquisition Cost
CAC measures the cost associated with acquiring a new customer, including marketing and sales expenses
Customer Satisfaction Index
CSI measures the overall satisfaction of hotel guests using surveys or online reviews. High CSI values indicate satisfied guests and positive experiences.
Online Reputation Score
ORS evaluates a hotel’s online presence and reputation based on social media, review sites, and search engine rankings
Employee Turnover Rate
This metric measures the rate at which employees leave the organization over a specific period.
Labor Cost Per Available Room
LCAR measures the efficiency and productivity of a hotel’s labor force.
Frequently Asked Questions
What are hotel metrics, and why are they important?
What are the key hotel metrics that every hotelier should be monitoring?
How is the Average Daily Rate (ADR) calculated, and why is it important?
How can hoteliers improve their hotel's Occupancy Rate?
What is the significance of Online Reputation Management (ORM) metrics in the hotel industry?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.