Welcome to the dynamic world of local SEO, where Google My Business (GMB) plays a pivotal role in connecting businesses with their target audience. As an entrepreneur, marketer, or business owner, it’s critical to appreciate the power of GMB and understand the integral statistics that underline its influence. Today, we’re going to take a detailed look at the compelling numbers behind Google My Business.
From engagement rates to the impact on local search rankings, these statistics tell a story that can guide your strategy and boost your digital presence. Join us as we unpack the data, explore the trends, and unearth the potential that Google My Business offers. Prepare to be enlightened as we navigate the statistical seas of this powerful local SEO tool.
Google My Business: Important Statistics
84% of searches for businesses are discovery searches, while only 16% are direct searches, and 34% of local businesses are visible in over 1,000 discovery searches per month.
56% of customer actions on Google My Business listings are website visits.
Google My Business: Statistics Overview
64% of consumers use Google My Business to find contact details for local businesses, 94% of calls to local businesses come from GMB on weekdays, and an average business is discovered in over 1,000 searches per month.
This emphasizes the importance of having a strong GMB listing for local businesses looking to connect with potential customers and expand their brand.
Medical services make up the highest percentage of businesses on Google My Business, at 7.5%.
The platform is popular among businesses in various industries, and medical services are the most common industry represented on the platform.
This information can be used to inform marketing strategies and to target specific industries that are more likely to use the platform.
84% of customer searches for businesses are discovery searches, while only 16% are direct searches.
The majority of customers searching for businesses online are using discovery searches, which means they are likely to be more open to discovering new businesses than those who use direct searches.
This means that businesses should focus on optimizing their Google My Business listings to ensure they are visible to discovery searchers.
84% of searches for businesses are discovery searches, while only 16% are direct searches, and 34% of local businesses are visible in over 1,000 discovery searches per month.
This emphasizes the importance of optimizing online presence for greater visibility in order to be discovered by potential customers.
The average number of photos on a business’s Google My Business listing varies by industry, with hotels having the highest average of 150 photos per listing and restaurants having an average of 67 photos per listing.
Businesses should tailor their GMB listing to the industry they are in. Hotels should aim to have more photos on their listing than restaurants, as this will help to attract more customers.
The median number of photos on Google My Business (GMB) listings is 11, with hotels having the highest median of 150.
Having a large number of photos on a GMB listing is important for hotels in particular, as it allows them to showcase their business fully and attract more customers.
Additionally, having only one photo on a GMB listing is not enough to showcase the business fully, so businesses should aim to have more than one photo on their GMB listing.
56% of customer actions on Google My Business listings are website visits.
Website visits are the most popular action taken on GMB listings, indicating that businesses should focus on optimizing their website to ensure that customers have a positive experience when they visit.
This will help businesses to increase their visibility on Google and attract more customers.
Businesses can expect to receive an average of 59 actions per month from their Google My Business listing, with 56% of those actions being website visits.
This shows the effectiveness of Google My Business in driving website visits and other actions. It also shows that the number of actions taken from GMB listings has increased between 2017 and 2018, indicating that GMB is becoming an increasingly important tool for businesses to reach potential customers.
Local businesses experienced a 25% increase in conversion rates from view to action on Google Maps and Search between October and December 2017 and 2018, growing from 3.87% to 4.83%.
This indicates that Google My Business is an effective tool for local businesses to increase customer engagement and drive more sales.
Car dealerships have the highest conversion rate (7%) on Google My Business listings, while photographers, marketers, and locksmiths have the lowest.
This matters because it shows which businesses are most successful in converting views into actions on Google My Business.
Businesses with Google My Business profiles are 94% more likely to be viewed as reputable.
This highlights the importance of having a presence on Google My Business, as it can be a major factor in how customers perceive a business. With 94% more likelihood of being viewed as reputable, businesses that take advantage of Google My Business are sure to reap the rewards of increased trust and credibility.
86% of people look up a business’s location using Google Maps.
This highlights the importance of having a presence on Google My Business, as it is the primary way for customers to locate a business. This statistic is a reminder that businesses should take advantage of the platform to ensure their customers can easily find them.
Google My Business Reviews account for 9.8% of total ranking factors for local search.
With such a significant portion of ranking factors attributed to reviews, it is clear that businesses should prioritize collecting and responding to reviews in order to maximize their visibility in local search results.
A business’s star rating should be between 3.5 and 4.5 to maximize conversions.
The importance of this statistic is clear: if a business wants to maximize conversions, they should strive for a star rating between 3.5 and 4.5. This range of ratings is the sweet spot for businesses looking to maximize their visibility and attract more customers. By understanding this statistic, businesses can make sure they are doing everything they can to maximize their conversions and reach their goals.
60% of smartphone users have contacted a business directly using the search results’ Contact feature on Google My Business.
The Contact feature is an effective way for businesses to reach out to potential customers, as 60% of smartphone users have used it to contact a business directly. This highlights the importance of having an up-to-date and accurate Google My Business profile, as it can be a key factor in driving customer engagement.
71% of people surveyed say that positive Google My Business reviews made them more likely to use a business.
The majority of people surveyed are more likely to use a business if it has positive reviews on Google My Business, demonstrating the importance of having a good reputation on the platform. This is an important point to consider when discussing Google My Business statistics in a blog post.
96% of consumers access Google My Business profiles within the past week before making a purchasing decision.
Having an up-to-date and accurate profile on Google My Business is essential for businesses to reach potential customers and influence their decisions. This statistic is a great starting point for a blog post about Google My Business Statistics, as it highlights the importance of having a presence on the platform.
74% of customers trust businesses that have more Google My Business reviews.
Customers are more likely to trust businesses that have more reviews, which is a strong incentive for businesses to invest in their Google My Business presence. This statistic is a valuable piece of information for businesses looking to increase their customer trust and loyalty.
Businesses that use Google Ads with location extensions see a 7% increase in-store visits.
Businesses that take advantage of this feature can expect to see a notable increase in in-store visits, making it an invaluable tool for businesses looking to drive more foot traffic.
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
Having a well-maintained profile on the platform can have a direct impact on the success of a local business. By optimizing their profile, businesses can ensure that potential customers are able to find them quickly and easily, leading to more calls and visits.
Google My Business listings receive an average of 59 actions per month.
Businesses can expect to receive an average of 59 actions per month from their Google My Business listing, which could include clicks, calls, or directions requests. This statistic is important for businesses to consider when evaluating the effectiveness of their Google My Business listing and the potential impact it can have on their business.
Conclusion
As we conclude this data-driven journey through the Google My Business landscape, it’s clear that the impact and importance of this platform can’t be overstated. The numbers speak volumes about its role in local SEO, customer engagement, and online visibility for businesses of all sizes.
We’ve explored the key statistics and unearthed the true power of this tool in boosting your digital marketing efforts. And while the sheer magnitude of these statistics may seem daunting, remember that every number presents an opportunity—an opportunity for growth, for engagement, and for success.
So, take these statistics, harness the insights they offer, and integrate them into your strategic planning. Leverage Google My Business to its fullest potential and watch as it unlocks new doors for your business in the digital landscape.
References
1 – https://www.brightlocal.com/research/google-my-business-insights-study/
2 – https://www.statista.com/statistics/1041367/direct-vs-discovery-searches-per-gmb-listing/
3 – https://www.statista.com/statistics/1041481/number-of-gmb-photos-per-industry/
4 – https://www.statista.com/statistics/1041427/customer-actions-per-gmb-listing/
5 – https://www.brightlocal.com/research/google-my-business-insights-study/
6 – https://www.statista.com
7 – https://localmarketinginstitute.com
8 – https://www.brightlocal.com
9 – https://www.thinkwithgoogle.com
10 – https://sproutsocial.com
11 – https://www.vendasta.com
12 – https://whitespark.ca
ZipDo, cited June 2023: Google My Business Statistics
