Google Ads is a widely used digital marketing tool with 246 million unique visitors monthly. Businesses typically earn $2 for every $1 spent, making it appealing for increasing sales. Around 80% of internet users see ads through Google’s Display Network daily, and 65% of small B2B companies gain customers this way.
The Display Network serves 6 billion ad impressions daily, with an average 3.17% CTR. The average CPC is $1.72, and 41% of clicks go to the top three paid ads. Most marketers (90%) use Adwords Editor, and 72% plan to raise their PPC budgets. However, 63% are unaware that these ads come from Google.
Conversion rates vary: 4.40% for search campaigns, 0.57% for display, and 0.7% for retargeting. Devices used: 53% mobile, 34% desktop, 13% tablets. Organic CTR drops 31% without a Google ad on mobile searches. In 2019, 96% of total revenue came from advertising, demonstrating Google Ads’ power.
Google Ads Statistics Overview
Google Ads display campaigns reach 80% of global internet users.
This statistic is a testament to the power of Google Ads display campaigns, demonstrating their ability to reach a vast majority of internet users around the world. It highlights the potential of Google Ads to reach a wide audience, making it an invaluable tool for businesses looking to maximize their online presence.
65% of small business-to-business (B2B) companies have acquired a customer through Google Ads.
This statistic is a testament to the power of Google Ads in helping small business-to-business (B2B) companies acquire customers. It shows that Google Ads is an effective tool for B2B companies to reach their target audience and generate leads. This statistic is an important reminder that Google Ads can be a valuable asset for B2B companies looking to grow their customer base.
The average click-through rate (CTR) in Google Ads is 3.17% across all industries.
This statistic is a valuable insight into the effectiveness of Google Ads, as it provides a benchmark for advertisers to measure their own performance against. It is an important piece of information for anyone looking to understand the success of their Google Ads campaigns, as it can help them to identify areas for improvement and determine whether their campaigns are performing better or worse than the industry average.
The average cost-per-click (CPC) in Google Ads is $1.72 across all industries.
This statistic is a valuable insight into the world of Google Ads, providing a benchmark for businesses to measure their own CPC against. It is an important factor to consider when creating a Google Ads campaign, as it can help inform decisions on budgeting and targeting. Knowing the average CPC across all industries can help businesses make more informed decisions when setting their own CPC goals.
On average, 41% of clicks in Google Ads go to the top 3 paid ads on the search results page.
This statistic is a testament to the power of Google Ads, demonstrating that the top 3 paid ads on the search results page are able to capture a significant portion of clicks. It highlights the importance of optimizing Google Ads campaigns to ensure that they are placed in the top 3 positions, as this can have a major impact on the success of the campaign.
Over 90% of Google Ads advertisers use Google Ads Editor to manage their campaigns.
This statistic is a testament to the power of Google Ads Editor, demonstrating that the vast majority of Google Ads advertisers have found it to be an invaluable tool for managing their campaigns. It speaks to the effectiveness of the platform and its ability to help advertisers maximize their return on investment. This is an important statistic to consider when discussing Google Ads Statistics, as it highlights the importance of the platform in the digital marketing landscape.
The average conversion rate for Google Ads is 4.40% for search campaigns and 0.57% for display campaigns.
This statistic is a crucial indicator of the effectiveness of Google Ads campaigns. It demonstrates that search campaigns are more successful in terms of conversion rate than display campaigns, which can be useful information for businesses looking to maximize their return on investment when using Google Ads. Knowing this statistic can help businesses make informed decisions about which type of campaign to use and how to optimize their campaigns for the best results.
The average conversion rate for retargeting ads through Google Ads is around 0.7%.
This statistic is a crucial indicator of the effectiveness of retargeting ads through Google Ads. It provides insight into how successful businesses are at converting potential customers into actual customers. Knowing this statistic can help businesses determine if their retargeting campaigns are working and if they need to make adjustments to increase their conversion rate. Additionally, this statistic can be used to compare the effectiveness of retargeting ads through Google Ads to other advertising platforms.
44% of marketers state that they can’t drive significant traffic through Google Ads due to high costs and competition.
This statistic is a telling indication of the challenges that marketers face when attempting to drive traffic through Google Ads. It highlights the fact that, despite the potential of Google Ads, the high costs and competition can make it difficult to generate significant traffic. This is an important point to consider when discussing Google Ads Statistics, as it provides a realistic view of the difficulties that marketers may encounter.
Medical and legal industries tend to have the highest Google Ads CPC at between $2.62 and $6.75, respectively.
This statistic is a telling indication of the value of advertising in the medical and legal industries. It shows that businesses in these industries are willing to pay a premium for Google Ads, suggesting that they are confident in the effectiveness of the platform for reaching their target audiences. This is an important insight for anyone looking to use Google Ads to promote their business, as it suggests that these industries are particularly lucrative for digital marketing.
Mobile phones account for 53% of paid search clicks while desktop and tablets make up 34% and 13%, respectively.
This statistic is a clear indication of the importance of mobile phones in the realm of paid search clicks. It shows that mobile phones are the primary device used to access Google Ads, making up the majority of clicks. This is an important insight for marketers to consider when creating their Google Ads campaigns, as they should be tailored to the mobile user experience. Additionally, this statistic highlights the need for marketers to optimize their campaigns for mobile devices, as they are the primary source of clicks.
The organic CTR drops by 31% when a respective Google Ad is not placed above the search results on a mobile device.
This statistic is a powerful reminder of the importance of Google Ads when it comes to driving organic traffic on mobile devices. It highlights the fact that, without the presence of a Google Ad, organic CTR can take a significant hit. This is an important point to consider when planning a digital marketing strategy, as it can have a major impact on the success of a campaign.
Over 60% of online marketers use Google Ads and Facebook Ads to grow their business.
This statistic is a powerful indicator of the effectiveness of Google Ads and Facebook Ads in helping online marketers grow their business. It shows that the majority of online marketers have found success in using these two platforms to reach their target audience and increase their sales. This statistic is an important piece of evidence that can be used to support the argument that Google Ads and Facebook Ads are effective tools for online marketers.
96% of Google’s total revenue in 2019 came from advertising, including Google Ads.
This statistic is a powerful indicator of the success of Google Ads as a marketing tool. It demonstrates that Google Ads is a reliable and effective way for businesses to reach their target audiences and generate revenue. This statistic is especially relevant to a blog post about Google Ads Statistics, as it provides a clear example of the effectiveness of Google Ads in generating revenue.
Conclusion
Google Ads is an incredibly powerful tool for businesses of all sizes. With over 246 million unique visitors per month, it’s no wonder that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Additionally, display campaigns reach 80% of global internet users and 65% of small business-to-business (B2B) companies have acquired a customer through Google Ads. Furthermore, the platform serves over 6 billion ad impressions each day with an average click-through rate (CTR) across all industries at 3.17%. The cost-per-click (CPC) averages out to be around $1.72 while 41% clicks go to the top three paid ads on search results pages and 90% use Google Ad Editor to manage their campaigns.
Moreover, 72% plan to increase their PPC budgets while 63 percent are unaware that these are actually ads; conversion rates vary between 4.40%, 057%, and 070%. Medical and legal industries tend to have higher CPCs than other sectors at between 2$62 – 675$. Mobile phones account for 53 %of paid search clicks whereas desktop/tablets take up 34 & 13 % respectively; organic CTR drops by 31 % when respective google ad isn’t placed above search result page on mobile device . Over 60 percent marketers use both Facebook & google ads together as well 96 percent total revenue from advertising including google adds in 2019 alone shows its potential power.
References
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12. – https://www.searchenginepeople.com
