Generation X is often overlooked in the world of social media, but they are a powerful force. From the early adopters of MySpace to the avid users of Instagram, Generation X is a key demographic for understanding the impact of social media.
In this blog post, we will explore the latest Generation X social media statistics and discuss how marketers can use this data to reach this important demographic. We will look at the platforms they use, the content they consume, and the trends that are driving their behavior. By understanding Generation X’s social media habits, marketers can better target their campaigns and maximize their ROI.
Generation X Social Media: The Most Important Statistics
Baby Boomers are the most active on social media, spending almost two hours daily on Facebook and Instagram and are 19% more likely to share content than any other generation.
75% of Gen X users watch Youtube, with over one billion Gen X individuals watching videos on the platform.
Generation X Social Media: Statistics Overview
82% of Baby Boomers use social media, with an average of 4.6 accounts, and Facebook and LinkedIn being the most popular.
This statistic matters in the context of Generation X Social Media Statistics because it shows that Baby Boomers are increasingly using social media, which can be used to target this demographic for marketing and advertising purposes.
Baby Boomers are the most active on social media, spending almost two hours daily on Facebook and Instagram and are 19% more likely to share content than any other generation. Gen X are 58% more likely than millennials to click to a brand’s website because of a social media post.
This matters in the context of Generation X Social Media Statistics because it shows that Baby Boomers and Gen X are more active on social media than millennials and are more likely to engage with a brand's content. This is important for marketers to understand when targeting these generations.
Majority of Gen X use social media and say it is an essential part of their life, with Facebook and YouTube being the most popular platforms. This matters because it shows that Gen X is highly engaged with social media and that their usage is likely to increase in the coming years.
Over 75% of Gen X use social media, with 37% using it daily, and Facebook being the most popular platform at 81%.
This statistic matters in the context of Generation X Social Media Statistics because it shows that Gen X is highly engaged with social media, and that Facebook is the most popular platform for this generation. Knowing this information can help marketers target their campaigns and advertising to the right audience.
90.4% of Millennials are active on social media, with Facebook and YouTube being the most popular platforms, and 70% follow influencers who influence their purchasing decisions.
This statistic is important because it shows that Millennials are highly engaged with social media, and that it is an effective way to reach them and influence their purchasing decisions.
79% of US Millennials use social media at least once a day, 33.1% of Instagram users in the US in January 2021 were Millennials, 62% of Millennials used social media more during the Covid-19 pandemic, and 87% of US Millennials use Facebook at least once a week.
This statistic matters in the context of Generation X Social Media Statistics because it shows that Millennials are more likely to use social media than other generations, and that their usage has increased significantly during the pandemic.
Gen Z spends an average of 4 hours daily on social media, with males favouring text-based platforms and females favouring photo-centric platforms.
This matters in the context of Generation X Social Media Statistics as it provides insight into how Gen Z is engaging with social media and the platforms they are using. This information can be used to inform marketing strategies and content creation for Generation X.
Gen Z-ers prefer short videos, think they spend too much time on social media, but find it difficult to stop using it, and shop on social media. It shows that Gen Z-ers are heavily engaged with social media, despite their concerns about spending too much time on it.
Gen Alpha (children born after 2010) are more likely to interact with their friends online rather than in-person, mirroring the social media habits of their Millennial parents. This shows the generational shift in how people communicate, and highlights the need for parents to be aware of their children's online activity.
2/3 of Gen Alpha have access to a smartphone, use social media to find funny posts and memes, and use social media more than they watch TV, with TikTok being the most favoured platform and Snapchat being the least.
This matters because it shows the shift in communication and entertainment preferences of Generation Alpha, who are the next generation of digital natives.
Gen X users are the least likely to use Facebook, which matters because it provides insight into the social media habits of the generation.
Gen X users are the second highest generation in the study to use Facebook and use between 5 to 6 other social media platforms.
This matters because it shows that Generation X is highly active on social media, which can be used to target them with marketing and advertising campaigns. Additionally, it highlights the importance of understanding the different generations of users when it comes to social media usage.
Less than 5% of Generation X users are on Tiktok.
This statistic is important because it shows that Generation X is not a major demographic on Tiktok, which means that marketers and other people trying to reach this demographic should focus their efforts on other social media platforms.
This article suggests that Gen X users are the least likely to use Tiktok compared to other age groups. This matters because it highlights the importance of understanding the different social media habits of different generations, as this can be used to inform marketing strategies and other social media initiatives.
75% of Gen X users watch Youtube, with over one billion Gen X individuals watching videos on the platform.
This statistic is important because it shows that Youtube is a popular platform among Gen X users. This suggests that marketers should consider Youtube as an effective platform to reach Gen X audiences. Additionally, this statistic indicates that Youtube is a powerful tool for Gen Xers to stay connected and informed.
Over 75% of Gen X users watch videos on Youtube everyday, primarily for nostalgia, and 64% of them have made a purchase after watching content on Youtube, which is important for understanding how Gen Xers engage with social media.
This statistic is important for understanding how Generation Xers engage with social media. It shows that Youtube is a popular platform for Gen Xers, and that nostalgia plays a role in their engagement. Additionally, it reveals that Gen Xers are likely to make purchases after watching content on Youtube, which is important for marketers and businesses looking to target this demographic.
Gen X are more likely to use Facebook than Snapchat, with only 18% of Gen X respondents using Snapchat.
This matters because it gives insight into the social media preferences of Generation X, which can be used to inform marketing and advertising strategies.
Gen X are less likely to use Snapchat compared to younger individuals, making them part of the minority groups that use the platform. This matters because it highlights how Gen X are more likely to use other social media platforms such as Facebook, as opposed to Snapchat, which is more popular among younger generations.
Gen X users are less likely to use Instagram polls than millenials. This matters because it shows that Gen X are not as active on social media platforms as millenials, which can have implications for marketing and advertising strategies.
Gen X users spend less time on Instagram than millenials, which is important to consider when looking at Generation X Social Media Statistics.
Generation X is a unique demographic that is often overlooked in the social media landscape. They are an important group of users that should not be ignored. This generation is often more active on social media than other generations and they are more likely to engage with brands and content.
They also tend to be more active on platforms like Facebook, Twitter, and Instagram. By understanding the social media habits of Generation X, brands can better target their campaigns and create more effective strategies. With the right approach, Generation X can be a powerful asset for any brand.
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ZipDo, cited June 2023: Generation X Social Media Statistics