GITNUX MARKETDATA REPORT 2023
Must-Know Funnel Metrics
Highlights: The Most Important Funnel Metrics
- 1. Impressions
- 2. Click-through Rate (CTR)
- 3. Bounce Rate
- 4. Conversion Rate
- 5. Cost per Acquisition (CPA)
- 6. Abandonment Rate
- 7. Time on Site
- 8. Average Order Value (AOV)
- 9. Customer Lifetime Value (CLV)
- 10. Retention Rate
- 11. Referral Rate
- 12. Return on Investment (ROI)
- 13. Net Promoter Score (NPS)
- 14. Lead Quality
- 15. Channel Performance
Table of Contents
Funnel Metrics: Our Guide
Diving into the realm of digital marketing, understanding and tracking the right funnel metrics is key to your online success. This blog post is tailored to unleash the most crucial funnel metrics you should be keeping tabs on. By comprehending these metrics, you can optimize your marketing strategies, boost conversion rates, and ultimately maximize your ROI.
The number of times your advertisement or content is displayed to potential customers. This measures the reach of your marketing efforts.
The percentage of people who click on a link or ad after viewing it, showing how effectively your content is engaging and attracting visitors.
The percentage of visitors who leave your website after viewing only one page, indicating whether your content is engaging enough to retain them.
The percentage of visitors who complete a desired action (e.g,, make a purchase, sign up for a newsletter), showing the effectiveness of your marketing strategy in driving action.
Cost Per Acquisition
The amount of money spent to acquire a new customer. This helps determine the profitability and effectiveness of your marketing efforts.
The percentage of users who start a process (e.g, filling out a form, adding items to a shopping cart) but do not complete it.
Time On Site
The average amount of time a visitor spends on your website, which can help gauge user engagement and content relevancy.
Average Order Value
The average amount of money spent by customers per transaction, which can indicate the success of cross-selling and upselling efforts.
Customer Lifetime Value
The estimated revenue a customer will generate for your business over their lifetime, helping to determine customer acquisition efforts’ worth and long-term profitability.
The percentage of customers who continue to engage with your business (e.g., repeat purchases) over a specific period, showing the effectiveness of your customer retention strategies.
The percentage of visitors who arrive at your website through another customer’s referral, indicating how well you can leverage word-of-mouth marketing.
Return On Investment
The amount of profit generated from your marketing efforts, compared to the costs of those efforts. This helps determine the overall effectiveness and efficiency of your marketing strategy.
Net Promoter Score
Customer satisfaction and loyalty measured by likelihood to recommend, useful for improvement and competitor benchmarking.
The assessment of how likely the leads generated by your marketing efforts are to convert into customers, helping to identify high-value target segments and optimize campaigns.
Evaluating marketing channels’ impact on acquisition and conversions to allocate resources effectively.
Frequently Asked Questions
What are Funnel Metrics and why are they important for businesses?
What are the main components of a typical marketing funnel?
How do Funnel Metrics help improve conversion rates?
What are some common Funnel Metrics that businesses should track?
How often should businesses analyze and adjust their Funnel Metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.