GITNUX MARKETDATA REPORT 2023

Critical Frozen Food Trends [Recent Study]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Frozen Food Trends

1. Plant-based frozen foods
2. International frozen cuisine
3. Clean-label frozen foods
4. Better-for-you frozen desserts
5. High-protein frozen meals
6. DIY meal kits
7. Sustainable packaging
8. Cauliflower-based products
9. Flash-frozen produce
10. Customized frozen meals
11. Functional foods
12. Insect-based frozen foods

Frozen Food Trends: Our Guide

Discover fresh insights from a recent study highlighting the key trends shaping the frozen food industry today. This blog post will delve into novel shifts in consumer preferences, technological advancements, and sustainability efforts that are defining the future of frozen food. Join us as we unearth and analyze critical data that may just forecast the next big thing in the world of frozen convenience.

Plant-Based Frozen Foods

With the rise in vegetarianism and veganism, manufacturers are creating more plant-based options, including ‘meat’ substitutes, frozen veggies, and plant-based frozen meals.

International Frozen Cuisine

A rise in diverse and global flavors, offering consumers a chance to try frozen dishes from various cultures such as Indian curry, Middle Eastern shawarma, or African jollof rice.

Clean-Label Frozen Foods

More people are leaning towards natural and organic products, which has led to clean-label frozen foods made with fewer artificial additives or preservatives.

Better-For-You Frozen Desserts

Health-conscious consumers seek out frozen desserts with low calories, low sugar, and healthier ingredients such as frozen yogurts, vegan ice creams, and fruit-based sorbets.

High-Protein Frozen Meals

Busy consumers opt for convenient, protein-rich frozen meals.

DIY Meal Kits

Frozen food companies provide ready-to-assemble meal kits for gourmet home cooking.

Sustainable Packaging

Eco-conscious consumers are driving the demand for frozen food products with sustainable packaging, resulting in reduced plastic use and recyclable or compostable materials.

Cauliflower-Based Products

As people look for low-carbohydrate alternatives, cauliflower- based frozen products such as cauliflower rice, pizza crust, and cauliflower-based snacks are increasing in popularity.

Flash-Frozen Produce

Advances in freezing technology allow for better texture and taste retention in frozen fruits and vegetables, leading to higher demand for premium-quality flash-frozen produce.

Customized Frozen Meals

Some companies offer customizable frozen meals to meet unique dietary needs.

Functional Foods

Frozen food manufacturers are incorporating functional ingredients, such as superfoods, probiotics, and immunity boosters, to provide added health benefits to their products.

Insect-Based Frozen Foods

As the push for sustainable protein sources grows, insect-based frozen foods may become a niche market for the adventurous and environmentally conscious consumer.

Frequently Asked Questions

What are the current top trends in the frozen food industry?

The current top trends include plant-based and vegan products, ethnic and regional flavors, single-serve and portion-controlled meals, clean label and transparency in ingredients, and products catering to specific dietary needs like gluten-free, keto, or paleo.

How has the demand for frozen food shifted due to the COVID-19 pandemic?

The demand for frozen food has significantly increased during the COVID-19 pandemic, as consumers have stocked up on long-lasting food items for convenience and safety. In addition, there has been a surge in home cooking, resulting in increased demand for meal kits and easy-to-prepare frozen food items.

What role does sustainability play in frozen food trends?

Consumers are becoming increasingly conscious of their environmental impact, leading frozen food companies to focus on sustainable practices such as using eco-friendly packaging materials, reducing food waste, and sourcing ingredients responsibly. Additionally, plant-based and vegan options are gaining popularity as they have a lower environmental footprint compared to animal-based products.

How is innovation shaping the future of the frozen food industry?

Innovation is driving the industry towards developing healthier, better-tasting, and more diverse frozen food products. Technological advancements in food processing, packaging, and storage have led to improved quality and safety, making it possible for companies to create increasingly unique and interesting offerings that cater to a wide range of consumer preferences and dietary needs.

How important is the role of social media and influencers in promoting frozen food trends?

Social media and influencers play a significant role in shaping consumer preferences and promoting new trends in the frozen food industry. By sharing creative recipes, reviews, and recommendations for frozen food products, influencers can influence their followers and help spread the word about new and innovative offerings. This creates awareness and drives demand for both established brands and emerging niche players in the frozen food market.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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