GITNUX MARKETDATA REPORT 2023
Critical Franchise Trends [Recent Study]
Highlights: The Most Important Franchise Trends
- 1. Digitalization and Mobile Ordering
- 2. Health-conscious concepts
- 3. Artificial intelligence and automation
- 4. Customization and Personalization
- 5. Sustainability Initiatives
- 6. Multi-unit franchise ownership
- 7. Delivery Services
- 8. Experiential offerings
- 9. Ghost Kitchens
- 10. Co-branding partnerships
- 11. Subscription models
- 12. Technology-driven solutions
- 13. Focus on local sourcing
- 14. Targeting niche audiences
- 15. International expansion
Table of Contents
Franchise Trends: Our Guide
The franchising industry is evolving rapidly, with new trends appearing that can redefine how business is conducted. Our recent study provides an in-depth analysis of these critical franchise trends shaping the future of franchising. Stay ahead of the game by understanding these trends and leveraging them for the success and growth of your franchise.
Digitalization And Mobile Ordering
More franchises are offering online or mobile ordering, making it easier for customers to access their services and products.
Health and wellness franchises are on the rise, responding to the needs of an increasingly health-conscious society.
Artificial Intelligence And Automation
Franchises are incorporating Al and automation into their operations, such as chatbots for customer service and robots for warehouse operations, cleaning, or cooking.
Customization And Personalization
Franchises are offering more customizable and personalized experiences to cater to the diverse preferences of their customers.
In response to environmental concerns, franchises are adopting eco-friendly and sustainable practices in their operations, from waste reduction to using green materials and products.
Multi-Unit Franchise Ownership
More franchisees are investing in multiple franchise units, creating opportunities for growth and expansion for both the franchisee and franchisor.
Franchises are increasingly partnering with third-party delivery services to maximize customer convenience and reach a larger audience.
Franchising models that involve providing memorable experiences, such as escape rooms or virtual reality gaming, are becoming more popular.
Delivery-only or virtual restaurant franchises without a physical footprint, catering only to online orders, are gaining traction in the food service industry.
Franchises are partnering with complementary brands to provide more services under one roof, creating a one-stop-shop experience for customers.
Many franchises are adopting a subscription-based approach, providing customers with ongoing services or products at a set price.
Franchises are using technology to connect with customers, streamline operations, manage marketing campaigns, and analyse data for better decision-making.
Focus On Local Sourcing
Franchises are increasingly working with local suppliers for fresh ingredients, artisanal products, and bespoke services to appeal to consumer preferences for local, authentic experiences.
Targeting Niche Audiences
Franchises are offering tailored services and products for specific age groups, cultural backgrounds, or interests, to better cater to market segments.
Many franchises are seeking opportunities to grow their presence in emerging markets or countries with favourable franchise regulations.
Frequently Asked Questions
What are some emerging trends in franchising for 2021?
How has the recent pandemic affected the franchising industry?
What are some key factors driving the growth of franchise businesses?
Why is there a growing interest in health and wellness franchises?
How do technology advancements influence the franchise industry?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.