Facebook Messenger is one of the most popular messaging apps in the world. With over 1.3 billion monthly active users, 20 billion messages exchanged between users and businesses each month, 92% of marketers having executed ad campaigns on it, and 10 million businesses using it for communication with customers - Facebook Messenger has become an essential part of our lives. It's also the 3rd most used messaging app globally and 130 million people use it actively in the United States alone.
Not only that but there are more than 300 thousand active chatbots installed on Facebook Messenger as well as 410 million people who use its voice & video calling features every day. Moreover, 78.4% of Facebook’s mobile audience uses this platform to communicate with others while 67% prefer to message companies through messenger rather than emailing them directly.
The average response time for business inquiries made via messenger is around three hours seven minutes which makes sense considering 18-24 year olds make up a large portion (58%) of all FB messenger users who access their accounts several times daily (63%). Additionally 61 percent US citizens utilize this service for both sending/receiving messages or sharing content while 56 percent have already interacted with at least one page belonging to a company or brand they follow online.
Finally when we talk about ads run by brands on FB messengers – click-through rates range from 0.8%-3%, open rate averages 80%, whereas 13 % CTR can be expected out from any given campaign launched here making these numbers quite impressive compared to other platforms available today. And lastly 5 billion GIFs are sent across everyday proving how much fun conversations taking place within this application really are..
Facebook Messenger Statistics Overview
Facebook Messenger is the 3rd most used messaging app globally.
This statistic is a testament to the immense popularity of Facebook Messenger, highlighting its place as one of the most widely used messaging apps in the world. It is a powerful indicator of the platform's success and its ability to capture the attention of users around the globe. This statistic is an important piece of information to consider when discussing the success of Facebook Messenger and its impact on the messaging app industry.
The United States has the most Facebook Messenger users, with over 130 million active users.
This statistic is a testament to the immense popularity of Facebook Messenger in the United States. With over 130 million active users, it is clear that the platform is a major player in the messaging space. This statistic is a great indicator of the platform's success and its potential for continued growth.
Users have installed more than 300,000 active Messenger chatbots.
This statistic is a testament to the immense popularity of Facebook Messenger chatbots. It shows that Messenger chatbots have become an integral part of the user experience, with more than 300,000 active bots being installed. This indicates that Messenger chatbots are being used by a large number of people, and that they are providing a valuable service to users.
78.4% of Facebook's mobile audience uses Messenger.
This statistic is a powerful indicator of the success of Facebook Messenger, as it demonstrates that the majority of Facebook's mobile audience is actively engaging with the platform. It is a testament to the popularity of Messenger and its ability to capture the attention of mobile users. This statistic is essential to understanding the impact of Facebook Messenger and its importance in the world of social media.
Facebook Messenger is the 2nd most popular iOS app of all time.
This statistic is a testament to the immense popularity of Facebook Messenger, highlighting its status as one of the most successful apps of all time. It speaks to the app's widespread appeal and its ability to capture the attention of millions of users. This is an impressive feat, and one that should be celebrated in any discussion of Facebook Messenger statistics.
Over 410 million people use Facebook Messenger voice and video calling features.
This statistic is a testament to the immense popularity of Facebook Messenger's voice and video calling features. It demonstrates that the platform is a go-to choice for millions of people when it comes to staying connected with friends and family. This statistic is a powerful indicator of the platform's success and its ability to provide a reliable and convenient way for people to communicate.
As of March 2021, the average Messenger response time for businesses is 3 hours 7 minutes.
This statistic is a telling indication of the current state of Facebook Messenger's response time for businesses. It highlights the importance of businesses responding to customer inquiries in a timely manner, as well as the need for businesses to be aware of the average response time and strive to meet or exceed it.
18-24-year-olds are the largest user group on Facebook Messenger.
This statistic is significant in the context of a blog post about Facebook Messenger Statistics because it highlights the importance of this platform for younger generations. It demonstrates that Messenger is a popular choice for 18-24-year-olds, and that this age group is the largest user group on the platform. This indicates that Messenger is a key communication tool for this demographic, and that businesses and marketers should take note of this when considering how to reach this audience.
58% of users access Facebook Messenger several times a day.
This statistic is a powerful indicator of the popularity of Facebook Messenger, showing that a majority of users are engaging with the platform on a regular basis. It demonstrates the potential of Facebook Messenger as a communication tool, and provides a strong foundation for further exploration into the platform's usage and capabilities.
Facebook Messenger's open rate is around 80%, while the click-through rate averages 13%.
This statistic is a testament to the power of Facebook Messenger as a communication tool. With an open rate of 80%, it is clear that users are engaging with the platform and taking the time to read messages sent through it. The 13% click-through rate further demonstrates the effectiveness of the platform, as it indicates that users are taking action on the messages they receive. This data is invaluable for anyone looking to understand the impact of Facebook Messenger on their business or marketing efforts.
56% of Facebook Messenger users have exchanged messages with a Facebook page.
This statistic is a testament to the power of Facebook Messenger as a communication tool. It shows that a large portion of users are taking advantage of the platform to interact with businesses and organizations, demonstrating the potential of Messenger as a customer service and marketing tool.
Facebook Messenger users send 5 billion GIFs daily.
This statistic is a testament to the power of Facebook Messenger as a communication tool. It shows that users are actively engaging with the platform, using it to express themselves in a fun and creative way. This statistic is indicative of the popularity of Messenger and its ability to bring people together.
Conclusion
From these statistics, it is clear that Facebook Messenger has become an incredibly popular platform for both users and businesses. With over 1.3 billion monthly active users exchanging 20 billion messages each month, the app provides a great opportunity to reach potential customers through ads or chatbots. Additionally, its voice and video calling features are used by 410 million people worldwide every day. Furthermore, with an average response time of 3 hours 7 minutes for businesses on Messenger and 63% of U.S users using it daily to message friends or share content - this messaging service continues to be one of the most widely used apps in 2021.
References
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ZipDo, cited June 2023: Facebook Messenger Statistics
