GITNUX MARKETDATA REPORT 2023

Must-Know Facebook Marketplace Metrics

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Facebook Marketplace Metrics

1. Listing Impressions
2. Clicks
3. Click-through rate (CTR)
4. Engagement rate
5. Conversion rate
6. Sales volume
7. Average order value (AOV)
8. Customer acquisition cost (CAC)
9. Customer lifetime value (CLV)
10. Repeat purchase rate
11. Return rate
12. Seller rating
13. Response time
14. Inventory turnover

Facebook Marketplace Metrics: Our Guide

Navigating the dynamic landscape of Facebook Marketplace can be challenging without a grip on the right metrics. Our updated report dives into the must-know benchmarks to successfully measure and optimize your performance on this platform. Unearth key insights, leverage actionable data, and outsmart your competition with the most important Facebook Marketplace metrics.

Listing Impressions

The number of times your product listings have been viewed by users on the marketplace.

Clicks

The number of times a user clicks on your product listing to view more details.

Click-Through Rate

The ratio of clicks to listing impressions. This metric indicates how effective your listings are at attracting user attention and enticing them to explore further.

Engagement Rate

The percentage of users who interact with your listing, such as by liking, commenting, or sharing it.

Conversion Rate

The percentage of users who click on your listing and subsequently complete a purchase or other desired actions.

Sales Volume

The total number of units sold through your Facebook Marketplace listings within a specific time frame.

Average Order Value

The average amount spent by customers on orders placed through your Marketplace listings.

Customer Acquisition Cost

The total amount spent on attracting users to your Marketplace listings, divided by the number of users acquired.

Customer Lifetime Value

An estimation of the total value generated by a customer over the duration of their relationship with your business.

Repeat Purchase Rate

The percentage of customers who make additional purchases through your Marketplace listings after their initial transaction.

Return Rate

The percentage of products returned by customers after purchase.

Seller Rating

An aggregated score based on reviews and feedback from your customers.

Response Time

The average time it takes for you to respond to customer inquiries on your Marketplace listings.

Inventory Turnover

The number of times your inventory is sold and replaced within a given time frame.

Frequently Asked Questions

What are Facebook Marketplace Metrics?

Facebook Marketplace Metrics are specific data points and statistics that help online sellers and businesses gauge their performance, effectiveness, and overall success on the Facebook Marketplace platform. These metrics provide insight into customer reach, engagement, conversions, and other aspects of e-commerce on the platform.

Which Facebook Marketplace Metrics are crucial for online sellers to monitor?

Key metrics for online sellers to pay attention to include Listing Impressions (number of times a product appeared in search results or browse pages), Detail Views (number of times a product listing was clicked and viewed), Conversion Rate (ratio of completed purchases to product views), and Average Sales Price (average price of products sold).

How can sellers access their Facebook Marketplace Metrics?

Sellers can access their Facebook Marketplace Metrics by connecting their Facebook Page to a Commerce Manager account. Once connected, users can navigate to the Commerce Manager dashboard, click on the “Marketplace” tab, and view their performance insights within the “Insights” section.

How can sellers use Facebook Marketplace Metrics to improve their sales and customer engagement?

By regularly monitoring and analyzing their Marketplace Metrics, sellers can identify trends, customer preferences, and areas requiring improvement. This information can be used to optimize product listings, pricing, and overall marketing strategies to drive higher engagement, conversions, and sales on the platform.

Are there other tools and resources that can help sellers better understand their Facebook Marketplace Metrics?

Yes, Facebook offers various tools and resources for businesses to gauge their performance on the platform, such as Facebook Analytics, Ads Manager, and Audience Insights. By integrating these tools with Marketplace Metrics, sellers can develop a more comprehensive understanding of their audience and marketplace performance.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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