GITNUX MARKETDATA REPORT 2023
Must-Know Facebook Marketplace Metrics
Highlights: The Most Important Facebook Marketplace Metrics
- 1. Listing Impressions
- 2. Clicks
- 3. Click-through rate (CTR)
- 4. Engagement rate
- 5. Conversion rate
- 6. Sales volume
- 7. Average order value (AOV)
- 8. Customer acquisition cost (CAC)
- 9. Customer lifetime value (CLV)
- 10. Repeat purchase rate
- 11. Return rate
- 12. Seller rating
- 13. Response time
- 14. Inventory turnover
Table of Contents
Facebook Marketplace Metrics: Our Guide
Navigating the dynamic landscape of Facebook Marketplace can be challenging without a grip on the right metrics. Our updated report dives into the must-know benchmarks to successfully measure and optimize your performance on this platform. Unearth key insights, leverage actionable data, and outsmart your competition with the most important Facebook Marketplace metrics.
The number of times your product listings have been viewed by users on the marketplace.
The number of times a user clicks on your product listing to view more details.
The ratio of clicks to listing impressions. This metric indicates how effective your listings are at attracting user attention and enticing them to explore further.
The percentage of users who interact with your listing, such as by liking, commenting, or sharing it.
The percentage of users who click on your listing and subsequently complete a purchase or other desired actions.
The total number of units sold through your Facebook Marketplace listings within a specific time frame.
Average Order Value
The average amount spent by customers on orders placed through your Marketplace listings.
Customer Acquisition Cost
The total amount spent on attracting users to your Marketplace listings, divided by the number of users acquired.
Customer Lifetime Value
An estimation of the total value generated by a customer over the duration of their relationship with your business.
Repeat Purchase Rate
The percentage of customers who make additional purchases through your Marketplace listings after their initial transaction.
The percentage of products returned by customers after purchase.
An aggregated score based on reviews and feedback from your customers.
The average time it takes for you to respond to customer inquiries on your Marketplace listings.
The number of times your inventory is sold and replaced within a given time frame.
Frequently Asked Questions
What are Facebook Marketplace Metrics?
Which Facebook Marketplace Metrics are crucial for online sellers to monitor?
How can sellers access their Facebook Marketplace Metrics?
How can sellers use Facebook Marketplace Metrics to improve their sales and customer engagement?
Are there other tools and resources that can help sellers better understand their Facebook Marketplace Metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.