GITNUX MARKETDATA REPORT 2023

Must-Know Etsy Seller Statistics [Recent Analysis]

Facts about this Market Data Report

IconJournalist involved: 4
IconCited by: 124
IconStatistics researched: 24

Highlights: The Most Important Etsy Seller Statistics

  • Etsy has sellers from 234 countries, of which 62% are from the US and 38% are from international countries, with the UK having the most (30%).
  • As of December 2021, Etsy has at least 5.3 million active sellers, 79% of which identify as women.
  • Etsy sellers are most likely to be college educated women under the age of 35 with a slightly higher than average household income.
  • Etsy has sellers from 234 countries, of which 62% are from the US and 38% are from international countries, with the UK having the most (30%).
  • California had the most Etsy sellers in 2021 (465.6 thousand), while Puerto Rico had the least (2.3 thousand).
  • Home & Home furnishings was the most profitable item category on Etsy in 2020, generating 3.2 billion USD in GMS.

Table of Contents

Etsy is a popular online marketplace for handmade and vintage items, and it's no surprise that many entrepreneurs have found success selling their products on the platform. But what does it take to be a successful Etsy seller?

In this article, we'll take a look at some of the most interesting Etsy seller statistics to help you understand what it takes to be a successful Etsy seller. We'll also discuss some of the key trends and insights that can help you make the most of your Etsy shop. So, let's dive in and explore the world of Etsy seller statistics.

Etsy Seller: Most Important Statistics

Etsy has sellers from 234 countries, of which 62% are from the US and 38% are from international countries, with the UK having the most (30%).
Etsy charges sellers a 6.5% transaction fee per purchase, a 3% payment processing fee, plus 25 cents per payment, and a 20 cents listing fee for a 4-month listing, with an optional 15% offsite ad program for shops that have made less than 10.000 US dollars in the last 365 days.
Etsy's Handmade section is the most popular category, with 85% of sellers belonging to it, and Home & Living being the most popular subcategory within it at 25%.

Etsy Seller: Statistics Overview

As of December 2021, Etsy has at least 5.3 million active sellers, 79% of which identify as women.

This demonstrates the significant presence of female entrepreneurs on the platform. This is important because it highlights the potential of Etsy as a platform for women to pursue their creative business endeavors and supplement their income.

Etsy sellers are most likely to be college educated women under the age of 35 with a slightly higher than average household income.

Etsy is a platform that is accessible to a wide range of people, allowing them to make a living through selling their products.

Etsy has sellers from 234 countries, of which 62% are from the US and 38% are from international countries, with the UK having the most (30%).

This shows the global reach of Etsy and the diversity of sellers it has. It also demonstrates the importance of the US market to Etsy and the potential for growth in other international markets.

California had the most Etsy sellers in 2021 (465.6 thousand), while Puerto Rico had the least (2.3 thousand).

This statistic is important because it shows the geographic distribution of Etsy sellers in the US.

It can be used to inform decisions about where to focus marketing efforts and to identify potential opportunities for growth. It also provides insight into the economic impact of Etsy in different states and territories.

Etsy charges sellers a 6.5% transaction fee per purchase, a 3% payment processing fee, plus 25 cents per payment, and a 20 cents listing fee for a 4-month listing, with an optional 15% offsite ad program for shops that have made less than 10.000 US dollars in the last 365 days.

This provides insight into the fees that Etsy sellers are charged, which can help them to better understand the cost of doing business on the platform. This information can help them to make more informed decisions about their pricing and marketing strategies.

Etsy Plus is a subscription package available to some sellers for $10/month, which provides 15 listing credits and $5 in Etsy Ads credits, as well as a 50% discount on select domain extensions.

This matters in the context of Etsy Seller Statistics because it provides an additional option for sellers to grow their business, with access to more tools and discounts.

Etsy's Handmade section is the most popular category, with 85% of sellers belonging to it, and Home & Living being the most popular subcategory within it at 25%.

The majority of Etsy sellers are selling handmade items, and that Home & Living is the most popular type of item being sold.

Home & Home furnishings was the most profitable item category on Etsy in 2020, generating 3.2 billion USD in GMS.

Home & Home furnishings is the most profitable item category on the platform, indicating that sellers should prioritize this category when selling on Etsy.

Between April and September 2020, more than 12 million masks were sold on Etsy, generating over $600 million in gross merchandise sales and contributing more than 10% of total GMS in both the second and third quarter of 2020.

This highlights the impact of the COVID-19 pandemic on Etsy sellers. It demonstrates that the demand for facial masks created an opportunity for Etsy sellers to capitalize on the increased demand and generate significant revenue.

This statistic also shows the potential for Etsy sellers to generate substantial profits during times of crisis.

44% of sellers who started their business in the past year did so due to COVID-19, and most of them reported that their Etsy income has either stayed the same or increased.

Etsy is a viable platform for entrepreneurs to start a business and make a living, even during a pandemic.

Conclusion

In conclusion, Etsy seller statistics provide valuable insight into the current state of the online marketplace. They show that Etsy is a thriving platform for entrepreneurs, with a growing number of sellers and a wide range of products.

Etsy sellers are also making a significant contribution to the global economy, with billions of dollars in sales each year. With the right strategies and tools, Etsy sellers can continue to grow their businesses and make a positive impact on the world.

References

1 - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001370637/619701ee-f7dc-4baa-9463-4374cfcef85e.pdf

2 - https://extfiles.etsy.com/Press/reports/Etsy_NewFaceofCreativeEntrepreneurship_2015.pdf

3 - https://www.statista.com/statistics/1019917/share-of-international-etsy-sellers/

4 - https://www.statista.com/statistics/1306812/number-us-etsy-sellers-state/

5 - https://www.statista.com/statistics/1306783/etsy-seller-fees/

6 - https://www.etsy.com/legal/fees/

7 - https://www.statista.com/statistics/1019956/global-leading-categories-handmade-etsy-sellers/

8 - https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/

9 - https://www.statista.com/chart/23729/etsy-gross-merchandise-sales/

10 - https://s22.q4cdn.com/941741262/files/doc_financials/2021/q1/v2/GLOBAL-COMPILED_2020-Etsy-Seller-Census_DIGITAL-(1).pdf

ZipDo, cited June 2023: Etsy Seller Statistics

Frequently Asked Questions

Etsy is an e-commerce website focused on handmade and vintage items, as well as unique factory-manufactured items.
To become an Etsy seller, you must create an Etsy account and then set up a shop. You will need to provide your payment information and create a shop banner and shop announcement.
It costs $0.20 to list an item on Etsy and a 5% transaction fee for each item sold.
You can sell handmade items, vintage items (at least 20 years old), and craft supplies on Etsy.
To list items on Etsy, you must create a listing for each item you want to sell. You will need to provide a title, description, photos, pricing, and shipping information for each item.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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