Etsy has become one of the most popular online marketplaces for handmade and vintage goods. In 2020, Etsy's annual gross merchandise sales reached an impressive $10.28 billion, with 4.36 million active sellers on its platform and 81.9 million active buyers in the fourth quarter alone. Mobile visits to Etsy have also been steadily increasing over time, reaching 62% in 2021 so far.
In addition to these impressive figures, other interesting statistics about Etsy include that it generated a total revenue of $1.725 billion in 2020; 86% of its sellers are female; face masks were responsible for generating more than $732 million worth of sales last year; 44% of all sellers are based in the United States; average annual income among US-based Etsy sellers was estimated at around $3,400 back in 2016; it ranked 9th worldwide when it comes to marketplace sales during 2020; Q4 revenues from Marketplace Services amounted to nearly 138 million dollars last year - while total revenue from services increased by 116 percent compared to Q1 2021 versus Q1 2020 - ; craft & supplies is currently their top selling product category followed by home & living and jewelry items respectively ; 2019 saw US-based customers generate more than 1 billion dollars worth of purchases through this platform ,and finally 2 millions new seller accounts were added throughout last year .
Etsy Sales Statistics Overview
In the fourth quarter of 2020, Etsy had approximately 81.9 million active buyers.
The sheer number of active buyers on Etsy in the fourth quarter of 2020 speaks volumes about the success of the platform. It's clear that Etsy has become a go-to destination for shoppers looking for unique, handmade items, and this statistic is a testament to the platform's popularity.
Etsy's share of mobile visits is at 62% in 2021.
The fact that Etsy's share of mobile visits is at 62% in 2021 is a telling statistic that speaks to the importance of mobile optimization for businesses. With the majority of visits coming from mobile devices, it is essential for Etsy sellers to ensure their shop is optimized for mobile users in order to maximize their sales potential. This statistic is a key indicator of the importance of mobile optimization for businesses, and should be taken into consideration when discussing Etsy sales statistics.
Etsy generated $1.725 billion in total revenue for 2020.
This statistic is a testament to the success of Etsy's business model, demonstrating the company's ability to generate significant revenue in a single year. It is a clear indication of the strength of Etsy's sales and the potential for further growth in the future. This statistic is an important piece of information for anyone interested in the success of Etsy's sales and the potential for further growth.
Approximately 86% of Etsy sellers are female.
This statistic is significant in the context of a blog post about Etsy Sales Statistics because it highlights the prevalence of female entrepreneurs on the platform. It speaks to the power of Etsy as a platform for women to create and sell their own products, and to the success of female-owned businesses on the platform.
In 2020, the total sales of face masks on Etsy reached $732 million.
This statistic is a testament to the incredible success of face masks on Etsy in 2020. It shows that despite the difficult circumstances of the year, Etsy was able to generate a massive amount of sales from face masks alone. This is a remarkable achievement and speaks to the power of Etsy as a platform for small businesses.
Approximately 44% of Etsy sellers are based in the United States.
This statistic is significant in the context of a blog post about Etsy Sales Statistics because it provides insight into the geographical scope of Etsy's seller base. It demonstrates that the majority of Etsy sellers are based in the United States, indicating that the platform is popular among American entrepreneurs. This information can be used to inform decisions about marketing strategies and target audiences.
In 2016, Etsy sellers had an average annual income of $3,400.
This statistic is a testament to the success of Etsy sellers, showing that they can make a decent living through their online stores. It is an encouraging sign for those considering selling on Etsy, as it demonstrates that it is possible to make a sustainable income through the platform. Furthermore, it is a useful indicator of the overall health of the Etsy marketplace, as it shows that there is a steady demand for the products being sold.
In Q4 of 2020, Etsy's revenue from marketplace services reached $137.98 million.
The fact that Etsy's revenue from marketplace services reached $137.98 million in Q4 of 2020 is a testament to the company's success in the e-commerce space. It is a clear indication that Etsy is continuing to grow and expand its reach, and that its customers are increasingly turning to the platform for their shopping needs. This statistic is a powerful reminder of the potential of Etsy as a platform for businesses to reach their customers and increase their sales.
In 2020, Etsy's top-selling product category was craft & supplies, followed by home & living and jewelry.
This statistic is a telling indication of the types of products that are most popular on Etsy. It reveals that craft & supplies, home & living, and jewelry are the top-selling product categories on the platform, suggesting that these are the types of items that Etsy shoppers are most interested in. This information can be used to inform decisions about what types of products to feature in a blog post about Etsy sales statistics.
Approximately 23% of consumers aged 18-29 have made a purchase on Etsy in the United States.
This statistic is significant in the context of a blog post about Etsy Sales Statistics because it reveals the potential of the 18-29 age group as a key demographic for Etsy. It indicates that a significant portion of this age group is already engaging with the platform, suggesting that there is a large untapped market of potential customers that could be reached with the right marketing strategies.
In 2020, Etsy's seller services revenue was $1.1 billion.
This statistic is a testament to the success of Etsy's seller services in 2020. It shows that the company was able to generate a significant amount of revenue from its services, indicating that it is a viable platform for sellers to use to reach customers and make money. This statistic is an important part of understanding the overall success of Etsy's sales in 2020.
Etsy reported a 116.4% increase in revenues in Q1 of 2021 compared to Q1 of 2020.
This statistic is a testament to the success of Etsy's business model, as it demonstrates a remarkable increase in revenues in the first quarter of 2021 compared to the same period in 2020. It is a clear indication that Etsy's strategies are paying off and that the company is on the right track to continued growth. This statistic is an important piece of information for anyone interested in Etsy's sales performance and provides a valuable insight into the company's success.
The platform's sales have grown with a CAGR of 39.8% during the 2015-2020 period.
This statistic is a testament to the success of Etsy's platform, showing that its sales have been steadily increasing over the past five years. With a CAGR of 39.8%, it's clear that Etsy has been able to capitalize on the growing demand for online shopping and has been able to keep up with the changing market. This impressive growth rate is a great indicator of the platform's success and is something that should be celebrated.
Etsy has seen tremendous growth in recent years, with annual gross merchandise sales reaching $10.28 billion in 2020 and total revenue of $1.725 billion for the same year. The platform also reported having 4.36 million active sellers and 81.9 million active buyers during Q4 of 2020, while mobile visits accounted for 62% of all traffic to Etsy's website that same year. Additionally, 86% of Etsy sellers are female and 44% are based in the United States; these figures demonstrate how successful women entrepreneurs have been on this platform over time as well as its popularity among US-based customers specifically. Furthermore, face masks were one of the top selling products on Etsy last year with a total sales figure amounting to $732 million - an impressive feat considering it was only introduced at the start of pandemic lockdowns worldwide early last year. In 2021 Q1 alone, each active seller generated approximately $860 worth in gross merchandise sales which is indicative not just of their success but also that more people than ever before are turning towards online marketplaces such as Etsy when shopping or looking for unique items they can't find elsewhere.
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ZipDo, cited June 2023: Etsy Sales Statistics