GITNUX MARKETDATA REPORT 2024

Must-Know Employer Branding Statistics [Current Data]

Highlights: The Most Important Employer Branding Statistics

  • 69% of candidates are likely to apply to a job if the employer actively manages its brand.
  • 50% of candidates say they wouldn’t work for a company with a bad reputation, even for a pay increase.
  • Companies with a strong employer brand experience a 43% decrease in the cost per hire.
  • 84% of organizations believe that a well-maintained employer brand helps them hire quality talent.
  • 55% of job seekers abandon applications after reading negative reviews about a company.
  • 70% of employers have optimized their career websites for mobile devices.
  • 49% of employers rate their employer brand as being “lousy” or “fair.”
  • 61% of employees would consider taking a new job with a company that has a better employer brand.
  • A strong employer brand reduces employee turnover by 28%.
  • 62% of organizations say that employer branding is one of their most critical HR functions.

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Employer branding is an important part of any successful business strategy. It helps to attract and retain quality talent, reduce costs associated with hiring, increase employee loyalty and engagement, and improve the overall reputation of a company. Statistics show that employer branding can have a significant impact on recruitment efforts: 75% of job seekers consider the employer’s brand before applying for a job; 69% are likely to apply if the employer actively manages its brand; 50% say they wouldn’t work for a company with a bad reputation even for more pay; 84% believe it helps them hire quality talent; 77% say it is crucial in their overall business strategy; companies with strong brands experience 43% decrease in cost per hire and 2.4 % lower staff turnover rate ; 60 % research online reviews when evaluating offers ; 55 % abandon applications after reading negative reviews about employers ; 94 % would apply if effectively managed , 73 % rate as “important” or “very important” , 22 percent increase in employee loyalty , 70 percent optimized career websites for mobile devices 80 percent TA managers believe has significant impact on ability to hire great talent . 49 Percent rated lousy or fair while 61percent employees considered taking new jobs due better EB & 28 reduction in Employee Turnover Rate & 62 organizations said one most critical HR functions . Employers should take these statistics into account when developing their own strategies around building an effective employer brand.

The Most Important Statistics
69% of candidates are likely to apply to a job if the employer actively manages its brand. This statistic is a testament to the power of employer branding. It shows that when employers take the time to actively manage their brand, they can expect a higher rate of applicants for their job postings. This is a great incentive for employers to invest in their brand, as it can lead to a larger pool of qualified candidates. 50% of candidates say they wouldn’t work for a company with a bad reputation, even for a pay increase. This statistic is a powerful reminder of the importance of employer branding. It shows that a company’s reputation is a major factor in a candidate’s decision-making process, and that a pay increase alone may not be enough to attract top talent. It highlights the need for companies to invest in their employer brand and ensure that they are seen as a desirable place to work.

Employer Branding Statistics Overview

Companies with a strong employer brand experience a 43% decrease in the cost per hire.

This statistic is a powerful testament to the value of employer branding. It demonstrates that investing in a strong employer brand can have a significant impact on the cost of hiring new employees. This can be a major boon for businesses, as it can help them save money while still attracting the best talent. In addition, it can also help businesses create a more positive reputation in the marketplace, as potential employees will be more likely to view them as a desirable employer.

             

84% of organizations believe that a well-maintained employer brand helps them hire quality talent.

This statistic is a powerful indicator of the importance of employer branding in the modern business world. It shows that the majority of organizations recognize the value of having a strong employer brand in order to attract and retain quality talent. This statistic is a great starting point for a blog post about employer branding statistics, as it demonstrates the importance of this topic and provides a foundation for further exploration.

77% of businesses say that employer branding is a crucial element in their overall business strategy.

This statistic is a testament to the importance of employer branding in today’s business world. It shows that the majority of businesses recognize the value of having a strong employer brand and are actively investing in it as part of their overall strategy. This statistic is a powerful reminder that employer branding is no longer an optional extra, but an essential part of any successful business.

55% of job seekers abandon applications after reading negative reviews about a company.

This statistic is a stark reminder of the power of employer branding. It highlights the importance of creating a positive image of a company, as negative reviews can have a significant impact on job seekers’ decisions. It is essential for employers to ensure that their brand is accurately represented online, as it can be a deciding factor in whether or not potential employees choose to apply.

70% of employers have optimized their career websites for mobile devices.

This statistic is a testament to the importance of employer branding in the modern age. With the majority of employers now optimizing their career websites for mobile devices, it is clear that they recognize the need to reach potential candidates in the most efficient and effective way possible. This is a sign that employers are taking their employer branding seriously and are investing in the necessary resources to ensure that their message is reaching the right people.

80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent.

This statistic is a powerful testament to the importance of employer branding in the recruitment process. It shows that the majority of talent acquisition managers recognize the impact that employer branding has on their ability to attract and hire the best talent. This statistic is a valuable insight into the current state of employer branding and its importance in the recruitment process.

49% of employers rate their employer brand as being “lousy” or “fair.”

This statistic serves as a stark reminder that nearly half of employers are not satisfied with their employer brand. It highlights the importance of employer branding and the need for employers to invest in creating a strong and positive brand.

61% of employees would consider taking a new job with a company that has a better employer brand.

This statistic speaks volumes about the importance of employer branding. It shows that a company’s reputation as an employer is a major factor in whether or not employees would consider taking a job with them. It also suggests that employers should invest in building a strong employer brand in order to attract and retain the best talent.

A strong employer brand reduces employee turnover by 28%.

This statistic is a powerful reminder of the importance of employer branding. It shows that investing in a strong employer brand can have a significant impact on employee retention, which is essential for any business. By reducing employee turnover, businesses can save money on recruitment and training costs, as well as benefit from the continuity of having experienced staff. Ultimately, a strong employer brand can be a key factor in the success of any organization.

62% of organizations say that employer branding is one of their most critical HR functions.

This statistic is a testament to the importance of employer branding in the modern workplace. It shows that the majority of organizations recognize the value of having a strong employer brand, and are willing to invest resources into making sure it is a priority. This statistic is a great starting point for a blog post about employer branding statistics, as it provides a baseline for the importance of the topic.

Conclusion

From the statistics presented, it is clear that employer branding plays an important role in attracting and retaining quality talent. Companies with a strong employer brand are more likely to have lower costs per hire, higher employee loyalty and satisfaction rates, as well as better online reputations. Additionally, job seekers consider employers’ brands before applying for jobs and may even abandon applications after reading negative reviews about a company. Employer branding should be seen as an essential part of any business strategy if organizations want to attract top-tier candidates who will stay loyal over time.

References

0. – https://www.shrm.org

1. – https://www.beamery.com

2. – https://www.universumglobal.com

3. – https://www..salary.com

4. – https://www.talent.linkedin.com

5. – https://www.hrdailyadvisor.blr.com

6. – https://www.talentnow.com

7. – https://www.theundercoverrecruiter.com

8. – https://www.slideshare.net

9. – https://www.careerarc.com

ZipDo, cited June 2023: Employer Branding Statistics

FAQs

What is employer branding?

Employer branding is the process of promoting a company or organization as a desirable employer to attract, recruit, and retain high-quality job candidates. It involves showcasing the company's work culture, values, ethos, and growth opportunities to create appealing perceptions among potential candidates and existing employees.

Why is employer branding important?

Employer branding is crucial for attracting and retaining top talent, reducing hiring costs and time, improving employee engagement, and increasing overall productivity. A strong employer brand can also lead to increased financial performance as it helps companies attract the best, reduce employee turnover, and create a positive work environment that fosters innovation and growth.

What are the key factors that contribute to a strong employer brand?

A strong employer brand is built on factors such as a positive company culture, competitive compensation and benefits, career growth opportunities, flexible work arrangements, a focus on diversity and inclusion, strong leadership and management, clear communication of company values and vision, and positive employee testimonials and experiences.

How can social media play a role in enhancing employer branding?

Social media is an effective tool for communicating and showcasing an employer brand by sharing authentic content, employee testimonials, and company achievements. By actively engaging with followers, sharing job opportunities, and endorsing employees, companies can create a positive online presence and increase their reach to potential candidates.

How can companies measure the success of their employer branding efforts?

Companies can track the success of their employer branding efforts through various key performance indicators (KPIs) such as time to hire, cost per hire, employee retention rate, quality of hire, and the number of qualified applicants. Surveying employee satisfaction and monitoring feedback on employer-review websites, such as Glassdoor, can also provide valuable insights into the effectiveness of employer branding initiatives.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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