GITNUX MARKETDATA REPORT 2023
Must-Know Ecommerce Key Metrics
Highlights: The Most Important Ecommerce Key Metrics
- 1. Conversion Rate (CR)
- 2. Average Order Value (AOV)
- 3. Customer Lifetime Value (CLV)
- 4. Bounce Rate
- 5. Cart Abandonment Rate
- 6. Cost per Acquisition (CPA)
- 7. Customer Retention Rate
- 8. Churn Rate
- 9. Gross Margin
- 10. Revenue per Visitor (RPV)
- 11. Time on Site
- 12. Pageviews per Visit
- 13. Unique Visitors
- 14. Referral Traffic
- 15. Return on Investment (ROI)
- 16. Customer Acquisition Cost (CAC)
- 17. Revenue Growth Rate
- 18. Social Media Engagement
- 19. Email Open Rate
- 20. Email Click-Through Rate (CTR)
Table of Contents
Ecommerce Key Metrics: Our Guide
Keeping a close eye on your Ecommerce key metrics is imperative in today’s rapidly-evolving digital landscape. This updated comprehensive report dives deep into exposing the must-know metrics necessary for assessing the progress, enhancing performance, and strategizing business growth in the ecommerce sector. Read on to empower yourself with cutting-edge insights to stay afloat and excel in this competitive ecommerce realm.
The percentage of visitors to your online store who make a purchase. It is calculated by dividing the number of sales by the number of visitors.
Average Order Value
The average amount spent on each order placed on your online store, calculated by dividing total revenue by the number of orders.
Customer Lifetime Value
The total revenue a customer is estimated to generate during their entire relationship with your business.
The percentage of single-page visits on your online store, where a visitor leaves without browsing further.
GoogleCart Abandonment Rate Chat
The percentage of customers who add items to their shopping cart but do not complete the purchase.
Cost Per Acquisition
The total advertising and marketing cost divided by the number of new customers acquired in a given period.
Customer Retention Rate
The percentage of repeat customers who make additional purchases over a given period, demonstrating customer loyalty.
The measure of customer attrition, calculated by dividing lost customers by the initial total.
The difference between the revenues generated from sales and the cost of goods sold (COGS), expressed as a percentage.
Revenue Per Visitor
The average revenue generated by each site visitor, calculated by dividing total revenue by the number of site visitors.
Time On Site
The average duration of time a user spends browsing and interacting with your online store.
Pageviews Per Visit
The average number of pages a visitor views during a single session on your online store.
The number of individual users who visit your online store in a given period, excluding repeat visits.
The percentage of users who discover your online store through other websites, social media, or search engines.
Return On Investment
A measure of the profitability of your e-commerce store which is calculated by dividing the net profit by the total investments made in your business.
Frequently Asked Questions
What are eCommerce key metrics, and why are they important?
What are some critical eCommerce key metrics to track?
How can businesses improve their eCommerce conversion rate?
What are some ways to reduce cart abandonment in eCommerce?
How can businesses increase their average order value (AOV)?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.