GITNUX MARKETDATA REPORT 2023
Must-Know Ecommerce Growth Metrics
Highlights: The Most Important Ecommerce Growth Metrics
- 1. Monthly Revenue Growth
- 2. Average Order Value (AOV)
- 3. Customer Acquisition Cost (CAC)
- 4. Customer Lifetime Value (CLV)
- 5. Conversion Rate
- 6. Cart Abandonment Rate
- 7. Repeat Customer Rate
- 8. Discount Rate
- 9. Gross Margin
- 10. Refund Rate
- 11. Website Traffic
- 12. Bounce Rate
- 13. Page-views per Visit
- 14. Organic Search Ranking
- 15. Social Media Engagement
Table of Contents
Ecommerce Growth Metrics: Our Guide
Staying ahead in the rapidly evolving world of ecommerce requires a keen understanding of the right growth metrics. Our latest report offers updated, essential information about the key performance indicators you need to track in your ecommerce business. Read on to gain insights into the must-know metrics that will empower your ecommerce growth.
Monthly Revenue Growth
This metric measures the increase in revenue earned by an ecommerce business on a monthly basis.
Average Order Value
AOV represents the average amount spent by customers for each transaction
Customer Acquisition Cost
CAC is the average amount of money spent to acquire a new customer through marketing and advertising initiatives.
Customer Lifetime Value
CLV is the predicted net profit businesses receive from a customer throughout their relationship
This metric represents the percentage of users who completed a desired action, such as making a purchase, signing up for a newsletter, or creating an account.
Cart Abandonment Rate
This metric shows the percentage of users who added products to their shopping cart but didn’t complete the purchase.
Repeat Customer Rate
The repeat customer rate evaluates the percentage of customers who return to make a second purchase or more.
This metric assesses the impact of discounts and promotions on sales and profit.
Gross margin represents the percentage of sales revenue that remains after deducting the cost of goods sold.
The refund rate is the percentage of transactions that result in a customer requesting a refund.
Monitoring the number of visitors to an ecommerce website allows businesses to gauge the effectiveness of their marketing efforts, website performance, and overall online visibility.
This metric indicates the percentage of visitors who leave your website after viewing just one page.
Page-Views Per Visit This metric measures the average number of pages viewed by visitors during a single session on your ecommerce site
Organic Search Ranking
This metric measures the positioning of an ecommerce website in search engine result pages (SERPs) without paying for ads.
Social Media Engagement
This metric tracks social media engagement’s impact on your ecommerce business, including likes, shares, comments, and more. Strong engagement boosts brand and website.
Frequently Asked Questions
What are some key eCommerce growth metrics that businesses should track?
How can conversion rate contribute to measuring eCommerce growth?
Why is tracking average order value (AOV) important for eCommerce growth?
What does customer lifetime value (CLV) reveal about eCommerce growth?
How can reducing cart abandonment rate contribute to eCommerce growth?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.