GITNUX MARKETDATA REPORT 2023
Must-Know Ecommerce Funnel Metrics
Highlights: The Most Important Ecommerce Funnel Metrics
- 1. Website Traffic
- 2. Bounce Rate
- 3. Exit Rate
- 4. Average Time on Site
- 5. Conversion Rate
- 6. Cart Abandonment Rate
- 7. Average Order Value (AOV)
- 8. Revenue Per Visitor (RPV)
- 9. Customer Acquisition Cost (CAC)
- 10. Customer Lifetime Value (CLV)
- 11. Churn Rate
- 12. Return Rate
- 13. Net Promoter Score (NPS)
- 14. Referral Traffic
- 15. Email Open Rate
- 16. Email Click-Through Rate (CTR)
Table of Contents
Ecommerce Funnel Metrics: Our Guide
Delve into the realm of Ecommerce with our robust and updated report, focusing on pivotal funnel metrics that could redefine your business. Unearth the crucial insights, from customer-awareness to final conversions, with this in-depth analysis. Stay ahead of the competitive ecommerce world by mastering these must-know metrics, paving the way for beating sales forecasts and exceeding revenue goals.
The total number of visitors coming to your website, including new users and returning users.
The percentage of visitors who leave your website after viewing only one page, indicating a lack of engagement with your content or poor user experience.
The percentage of visitors who leave your website from a specific page, showing which pages might need improvement to retain users.
Average Time On Site
The average amount of time visitors spend on your website, demonstrating how engaged they are with your content.
The percentage of visitors who complete a desired action on your website, such as making a purchase, signing up for a newsletter, or filling out a form.
Cart Abandonment Rate
The percentage of users who add items to their shopping cart but do not complete the checkout process, indicating possible issues with the checkout experience or pricing.
Average Order Value
The average monetary value of all orders placed in a given time period, showing how much each customer is spending on average.
Revenue Per Visitor
The amount of revenue generated per website visitor, helping to assess the effectiveness of marketing efforts and website user experience.
Customer Acquisition Cost
The total cost of acquiring a new customer, including marketing and sales expenses, divided by the number of new customers acquired.
Customer Lifetime Value
The lifetime customer revenue informs long-term customer value and guides marketing strategies.
The percentage of customers who stop doing business with your company in a given time period, showing customer satisfaction and the effectiveness of retention efforts.
The percentage of products returned by customers, indicating the overall satisfaction with the product quality and accuracy of product descriptions.
Net Promoter Score
A metric that measures customer loyalty and likelinood of recommending your business to others, helping to determine overall customer satisfaction.
The percentage of visitors coming to your website through external sources, such as other websites or social media, showing the strength of your brand exposure and network.
Email Open Rate
The percentage of recipients who open your marketing emails, indicating the effectiveness of your email marketing strategies and subject lines.
Frequently Asked Questions
What are ecommerce funnel metrics?
Why are ecommerce funnel metrics important for businesses?
What are some key ecommerce funnel metrics to track?
How can businesses improve their ecommerce funnel metrics?
What tools can be used to track ecommerce funnel metrics?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.