Email marketing is an effective way to reach customers and build relationships with them. It has a high return on investment (ROI) of $42 for every $1 spent, according to the Direct Marketing Association. The average email open rate across all industries is 21.33%, while click-through rates (CTR) are around 2.62%. In addition, 78% of marketers have seen an increase in email engagement over the past 12 months and 59% prefer it as their channel for generating revenue.
Abandoned cart emails can be especially successful; sending three results in 69% more orders than a single campaign does. Personalized subject lines also generate 26% higher open rates, while videos included in emails can boost CTRs by 300%. Tuesday is typically the best day of the week to send out emails due to its highest open rate compared with other days of the week. However, 39% of marketers say verifying list accuracies remains one challenge they face when using this form of communication - something that should not be overlooked.
Transactional emails tend to perform better than non-transactional ones too; having an average CTR 4 times higher at 4.8%. Furthermore, 49 percent consumers would like promotional messages from brands sent at least once per week – so don’t forget about regular updates either. By 2025 there will be approximately 4 billion e-mail users worldwide which makes it even more important for businesses today who want success tomorrow: 64 percent small business owners use email marketing already and 71 percent millennials prefer communications via e-mail rather than any other medium such as social media or text messaging services.. Welcome Emails have been found particularly successful with 82 % Open Rate & 27 % Click Through Rate respectively making Email Marketing 40x more effective then Social Media platforms such as Facebook & Twitter combined together when acquiring new customers .The Average Order Value through EMAIL MARKETING was found 3X Higher then SOCIAL MEDIA Platforms , thus proving why Email Marketing still stands strong among various digital channels available today .
E-Mail Marketing Statistics Overview
Click-through rates (CTR) for marketing emails average around 2.62%.
The fact that click-through rates (CTR) for marketing emails average around 2.62% is a crucial piece of information for anyone interested in e-mail marketing statistics. This statistic provides a benchmark for marketers to measure the success of their campaigns against, and can be used to inform decisions about how to optimize their e-mail marketing strategies.
78% of marketers have seen an increase in email engagement over the past 12 months.
This statistic is a testament to the effectiveness of email marketing, demonstrating that the majority of marketers have seen an increase in engagement over the past year. This is an important indicator of the success of email marketing, and is a key statistic to consider when discussing the efficacy of this marketing strategy.
Email marketing is the preferred channel for 59% of B2B marketers to generate revenue.
This statistic is a powerful testament to the effectiveness of email marketing as a revenue-generating channel for B2B marketers. It highlights the fact that a majority of B2B marketers are relying on email marketing to drive revenue, making it a key tool in their marketing arsenal. This statistic is an important reminder that email marketing should not be overlooked when it comes to generating revenue.
Using videos in email marketing can increase CTRs by 300%.
This statistic is a powerful reminder of the potential of video in email marketing. It highlights the fact that incorporating videos into email campaigns can have a dramatic impact on click-through rates, making it an invaluable tool for any email marketer. With such a significant increase in CTRs, it's clear that video should be an integral part of any email marketing strategy.
Tuesday is the best day of the week to send emails, with the highest open rates.
This statistic is invaluable for email marketers, as it provides insight into the best day to send emails in order to maximize open rates. Knowing when to send emails can be the difference between a successful email campaign and one that falls flat. By understanding that Tuesday is the optimal day to send emails, marketers can ensure that their messages are reaching their intended audience.
39% of marketers say verifying email list accuracies is their biggest email marketing challenge.
This statistic is a telling indication of the difficulties marketers face when it comes to email marketing. It highlights the importance of ensuring that email lists are accurate and up-to-date, as this is a key factor in the success of any email marketing campaign. Without accurate email lists, marketers risk sending emails to the wrong people, resulting in a waste of time and resources. This statistic is a reminder of the need to prioritize email list accuracy in order to maximize the effectiveness of email marketing.
Transactional emails have an average CTR of 4.8%, compared to 3.1% for non-transactional emails.
This statistic is a powerful reminder of the importance of transactional emails in email marketing campaigns. It highlights the fact that transactional emails have a significantly higher click-through rate than non-transactional emails, making them an invaluable tool for driving engagement and conversions. This is especially relevant for a blog post about e-mail marketing statistics, as it provides readers with a valuable insight into the effectiveness of transactional emails.
The global number of e-mail users is expected to rise to 4.6 billion by 2025.
This statistic is a powerful indicator of the potential reach of e-mail marketing. With the number of e-mail users projected to increase to 4.6 billion by 2025, businesses have an unprecedented opportunity to reach a vast audience with their marketing messages. This statistic is a reminder of the importance of e-mail marketing in the modern digital landscape.
Mobile email accounts for 42% of all email opens.
This statistic is a powerful indicator of the importance of mobile email in the e-mail marketing landscape. It shows that a significant portion of email opens are happening on mobile devices, which means that marketers must ensure their emails are optimized for mobile viewing. This is especially important for businesses that rely heavily on email marketing, as it can be the difference between a successful campaign and one that falls flat.
64% of small businesses use email marketing to reach their customers.
This statistic is a powerful indicator of the effectiveness of email marketing for small businesses. It shows that a majority of small businesses are taking advantage of this powerful tool to reach their customers. This statistic is important to consider when discussing the effectiveness of email marketing, as it demonstrates that it is a viable option for businesses of all sizes. Furthermore, it highlights the importance of email marketing in the modern business landscape, and provides a useful benchmark for businesses to measure their own success against.
Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
This statistic is a powerful reminder of the importance of segmentation in email campaigns. By segmenting their campaigns, marketers can expect to see a significant increase in open rates, which can lead to more successful campaigns and higher ROI. This statistic is a great example of how segmentation can be used to maximize the effectiveness of email marketing efforts.
71% of millennials prefer business communications via email.
This statistic is a powerful indicator of the importance of email marketing for businesses targeting millennials. It shows that email is the preferred method of communication for this demographic, and businesses should take advantage of this by creating effective email campaigns to reach this audience. Furthermore, this statistic can be used to inform blog posts about e-mail marketing statistics, as it provides a valuable insight into the preferences of millennials.
The average order value of an email is at least three times higher than that of social media.
This statistic is a powerful reminder of the potential of e-mail marketing. It highlights the fact that e-mail is a highly effective tool for driving sales, with customers responding more positively to e-mail campaigns than to social media campaigns. This means that businesses should be investing more in e-mail marketing, as it is likely to yield a higher return on investment than other marketing channels.
Emails are 40 times more effective at acquiring new customers than Facebook or Twitter.
This statistic is a powerful reminder of the effectiveness of email marketing in acquiring new customers. It highlights the importance of email as a tool for businesses to reach out to potential customers and build relationships with them. It also serves as a reminder that email should be a key component of any digital marketing strategy, as it is a much more effective way to reach out to customers than other social media platforms.
Email marketing is an incredibly powerful tool for businesses of all sizes. The statistics presented in this blog post demonstrate the impressive return on investment, open rates, click-through rates and engagement that email campaigns can generate. Furthermore, it has been shown to be a preferred channel for B2B marketers looking to increase revenue as well as being more effective than social media at acquiring new customers.
Email marketing also offers opportunities such as personalization and segmentation which have proven to boost open rate performance significantly compared with non-segmented campaigns. With mobile usage continuing to rise and millennials preferring business communications via email over other channels, now is the time for companies of all sizes to take advantage of what email marketing has to offer them.
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ZipDo, cited June 2023: E Mail Marketing Statistics