GITNUX MARKETDATA REPORT 2023
Must-Know E Commerce Metrics
Highlights: The Most Important E Commerce Metrics
- 1. Conversion Rate
- 2. Average Order Value (AOV)
- 3. Cart Abandonment Rate
- 4. Bounce Rate
- 5. Time on Site
- 6. Customer Lifetime Value (CLV):
- 7. Return on Advertising Spend (ROAS)
- 8. Cost per Acquisition (CPA)
- 9. Revenue per Visitor (RPV)
- 10. Website Traffic
- 11. Click-Through Rate (CTR)
- 12. Customer Retention Rate
- 13. Gross Margin
- 14. Churn Rate
- 15. Customer Acquisition Cost (CAC)
- 16. Net Promoter Score (NPS)
- 17. Email Open Rate
- 19. Social Media Engagement
- 20. Return on Investment (ROI)
Table of Contents
E Commerce Metrics: Our Guide
Navigating the complex world of E-commerce highly depends on understanding critical metrics that drive sales and customer engagement. Our updated report will take you through the must-know E-commerce metrics that directly influence your business success. Get ready to unlock the potential of your E-commerce business by tracking, understanding, and optimizing these fundamental performance indicators.
The percentage of website visitors who complete a purchase, calculated by dividing the total number of completed transactions by the total number of website visitors.
Average Order Value
The average amount of money spent by customers per transaction. It is calculated by dividing the total revenue by the total number of completed transactions.
Cart Abandonment Rate
The percentage of customers who abandon their shopping carts, calculated by dividing the abandoned carts by the total number of carts created.
The percentage of one-page website visitors, potentially signaling issues like irrelevant traffic, subpar design, or unengaging content.
Time On Site
The average amount of time visitors spend on the website during a single session, which can provide insights into the overall user experience and content quality.
Customer Lifetime Value
An estimate of the total revenue a business can expect to generate from a customer over their lifetime as a customer.
Return On Advertising Spend
A metric assessing digital advertising campaign effectiveness, obtained by dividing campaign revenue by its total cost.
Cost Per Acquisition
The average expense incurred in acquiring a new customer through marketing and advertising efforts.
Revenue Per Visitor
The average amount of revenue generated per visitor to an e- commerce website, calculated by dividing total revenue by the total number of website visitors.
The total number of website visitors over a specific period, which can provide insights into marketing efforts and overall brand reach.
The percentage of users who click on an advertisement or email link, divided by the total number of viewers or recipients.
Customer Retention Rate
The percentage of customers who continue to make purchases from an e-commerce business over a given time period.
The difference between revenue and the cost of goods sold (COGS), expressed as a percentage of revenue. Gross margin indicates the profitability of the business and its pricing strategy.
The percentage of customers who discontinue business with an e-commerce company within a specified time, offering insights into satisfaction and retention strategies.
Customer Acquisition Cost
The total cost associated with acquiring a new customer, including marketing, advertising, and incentive expenses.
Frequently Asked Questions
What are the key E-commerce metrics that businesses should track?
How is the conversion rate calculated in E-commerce?
Why is monitoring the average order value (AOV) important for online businesses?
How can E-commerce businesses improve their cart abandonment rate?
What is customer lifetime value (CLV) and how does it impact E-commerce businesses?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.