Advertising has always been an important part of the marketing mix, and it is no surprise that diversity in advertising is becoming increasingly important. In today’s world, it is essential for brands to represent a wide range of people, cultures, and backgrounds in their advertising campaigns. It is important to understand the current state of diversity in advertising.
In this blog post, we will explore the latest diversity in advertising statistics, and discuss the implications of these numbers for brands and marketers.Â
Diversity In Advertising: The Most Important Statistics
Minority groups are featured in less than 20% of advertising, according to new research.
71% of people expect brands to promote diversity and inclusion in their online advertising.
Diversity In Advertising: Statistics Overview
70% of Gen Z consumers are more likely to trust brands that show diversity in their ads.
This statistic is important because it shows that Gen Z consumers, who are a large and growing demographic, are more likely to trust brands that represent diversity in their ads. This indicates that brands should prioritize diversity in their advertising in order to appeal to this demographic.
Brands with higher diversity scores saw an 83% higher consumer preference and higher stock market gains.
This demonstrates the tangible benefits of diversity in advertising. It shows brands that prioritize diversity in their advertising campaigns are rewarded with higher consumer preference and higher stock market gains, which is a strong incentive for other brands to prioritize diversity in their own campaigns.
69% of consumers want brands to support diverse causes.
This statistic shows that the majority of consumers are interested in seeing diverse representation in advertising, and that the population is becoming increasingly diverse. This indicates that brands should be making an effort to create ads that are inclusive and representative of all consumers.
It is essential for modern marketers to understand their audience and promote diversity in their campaigns to stay competitive and increase revenue. By promoting diversity in advertising campaigns, marketers can ensure that their content is relevant to their target audience and resonates with them. This can help to increase brand image and ultimately lead to increased revenue.
Minority groups are featured in less than 20% of advertising, according to new research.
This statistic demonstrates that minority groups are not being adequately represented in advertising. This lack of representation sends a message that minority groups are not as valued or important as other groups, and that their voices and stories are not being heard or respected. Additionally, it shows an unwillingness to embrace diversity in advertising, which can ultimately lead to discrimination and stereotyping of minority groups in the media. It is important that advertisers recognize the importance of featuring diverse representation in their campaigns in order to create an inclusive and equitable society.
90% of consumers in the U.S. and Europe appreciate when brands are responsible corporate citizens, and 60% are willing to pay more for a brand that stands for a social issue.
This statistic shows that consumers are increasingly looking for brands to take a stand on social issues and to be responsible corporate citizens. This means that brands need to be aware of the importance of diversity and inclusion in their advertising in order to be seen as responsible and to appeal to consumers.
Only 12% of Chief Marketing Officers in the advertising industry identify as either Hispanic, African-American/Black, or Asian.
This highlights the lack of diversity in the advertising industry, which can lead to a lack of understanding of different ethnicities and races when it comes to marketing. This can lead to campaigns that are not effective or appropriate for certain audiences, and can even lead to offensive or damaging campaigns.
54% of consumers surveyed by Facebook said they do not feel fully culturally represented in online advertising. 64% of audiences in the US, UK, and Brazil said they would like to see more diversity.
This statistic shows that there is a need for more representation in online advertising. Consumers want to see themselves reflected in the products and services they consume. Representation in advertising helps to create a sense of belonging and connection with the company and its products, and can make customers feel more valued. This can result in increased brand loyalty and customer satisfaction. In addition, diversity in advertising can help to foster a better understanding of different cultures and lifestyles, and can help to promote inclusion and acceptance.
71% of people expect brands to promote diversity and inclusion in their online advertising.
Consumers are increasingly expecting brands to not only be aware of the need for diversity and inclusion, but to actively promote those values in their online advertising. This statistics highlights the importance of making sure that brands are promoting diversity and inclusion in their online advertising, as it is becoming increasingly expected by consumers. It also suggests that brands that are not promoting diversity and inclusion in their online advertising may be at a disadvantage in the marketplace.
64% of consumers surveyed said they took some sort of action after seeing an ad they considered to be diverse or inclusive.
This statistic shows that when companies produce ads that represent diverse or inclusive messages, people are more likely to take action. This means that companies should be more mindful of their messaging and be sure to include diverse and inclusive representations in their advertising. It also shows that when companies make efforts to be more diverse and inclusive in their advertising, they can benefit from increased engagement and support from their target audience.
69% of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity.
This statistic is important for diversity in advertising because it shows that there is a large consumer base that wants to feel represented in the ads they see. Consumers want to feel like their experiences, values, and lifestyles are being accurately reflected in the brands they support. It demonstrates that diversity in advertising has the potential to drive more sales and create more meaningful relationships between brands and their customers.
Check out our latest Digital Advertising Statistics
Supplementary Statistics
85% of consumers believe that diverse advertising creates a more positive image for brands.
This is a powerful indicator of the impact that diverse advertising can have on a brand’s image. It shows that the majority of consumers recognize the importance of diversity in advertising and appreciate when brands make an effort to represent a variety of people in their campaigns. This statistic is an important reminder that diversity in advertising is not only beneficial for brands, but also for consumers.
Increasing authentic diversity in advertising enhances brand equity by 30%.
It demonstrates that when brands make an effort to authentically represent a variety of people in their advertising, it can have a positive impact on their brand equity. This is an invaluable insight for any business looking to make a positive impact on their brand image and reach a wider audience.
When the representation of different gender, race, and sexual orientation in ads is more accurate, purchase intent increases by 44%.
Representing different genders, races, and sexual orientations in ads accurately can have a significant impact on purchase intent, demonstrating the value of creating ads that are inclusive and representative of all people. This statistic is a clear indication that diversity in advertising is not only beneficial, but essential for businesses to reach their target audiences.
Ads that feature only white characters perform worse across engagement metrics than those with racially diverse casts.
Audiences are more likely to engage with ads that feature a diverse cast, and that ads with only white characters are missing out on potential engagement. This is an important point to consider when creating ads, as it can have a significant impact on the success of the campaign.
In 2019, gender diversity in advertising improved by 5%.
The efforts to create a more inclusive and equitable advertising landscape are paying off, and the industry is taking steps in the right direction. This is an encouraging sign for those who are passionate about promoting diversity in advertising, and it serves as a reminder that there is still work to be done.
Although 40% of the U.S. population are people of color, only 5.2% of ads feature non-white majority casts.
It highlights the fact that despite the fact that people of color make up a significant portion of the population, they are not being adequately represented in advertising. This is concerning, as it implies that people of color are not being seen or heard in the media, and that their stories and experiences are not being shared.
This lack of representation can have a negative impact on how people of color are perceived and can lead to further marginalization. It is therefore important to recognize the need for greater diversity in advertising and to take steps to ensure that all voices are heard.
71% of Asian-American consumers find the few ads targeting Asians inaccurate and offensive.
The current approach to advertising to this demographic is not only ineffective, but also potentially damaging to the Asian-American community. It is a call to action for advertisers to take a more thoughtful and inclusive approach to their marketing efforts.
In the first half of 2020, there was a 3% increase in LGBTQIA+ representation compared to the same period in 2019.
The industry is taking steps to ensure that all members of the community are represented in a positive light. This is an important step in creating a more inclusive and diverse advertising landscape, and it is encouraging to see that the industry is taking steps to make this happen.
61% of African-American consumers are more likely to purchase from brands that showcase diversity in advertising.
African-American consumers are more likely to purchase from brands that demonstrate an understanding of their culture and values through their advertising. This statistic is a clear indication that brands should be making an effort to include diverse representation in their advertising in order to reach a wider audience and increase their sales.
60% of moms feel the media often perpetuates an unrealistic expectation of perfection for parents.
Many parents feel that the media is creating an unattainable standard of perfection, which can be damaging to their self-esteem. By recognizing this issue, advertisers can create campaigns that are more inclusive and representative of the diverse range of parents in our society.
In 2020, 21.5% of U.K. ads featured people from minority ethnic backgrounds.
The U.K. is making strides towards a more inclusive and representative advertising landscape, one that better reflects the diversity of its population. This statistic is a reminder that the work towards greater diversity in advertising is ongoing, and that there is still much to be done.
65% of consumers agree that ads are more effective when depicting realistic body images.
Consumers are more likely to respond positively to ads that feature realistic body images, which is a strong indication that advertisers should strive to create campaigns that are more inclusive and representative of all body types. This statistic is a clear indication that diversity in advertising is not only beneficial for society, but also for businesses.
47% of men aged 18-24 feel pressured to have a perfect body due to the way they are portrayed in advertising.
This highlights the need for more diverse representation in advertising, so that young men can see themselves represented in a more realistic and positive light. It also speaks to the need for more responsible advertising practices, so that young men are not bombarded with unrealistic images of what a ‘perfect body’ should look like.
Conclusion
In conclusion, diversity in advertising is an important issue that needs to be addressed. Companies should strive to create ads that accurately reflect the diversity of their target audience. This can be done by creating ads that feature people of different races, genders, sexual orientations, and abilities.
Additionally, companies should track the diversity of their advertising campaigns to ensure that their efforts are successful. By doing so, companies can ensure that their ads are reaching the widest possible audience and that their message is being heard by everyone.
References
MarketingWeek: “Just 19% of people in ads are from minority groups, new research finds”, cited February 2023. (Source)
Forbes: “New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement”, cited February 2023. (Source)
IMPACT: “36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022”, cited February 2023. (Source)
LAT Multilingual: “The Importance of Diversity in Advertising”, cited February 2023. (Source)
Channel Factory: “WHY IS DIVERSITY IMPORTANT IN ADVERTISING?”, cited February 2023. (Source)
Maryville University: “Diversity in Advertising: A Guide to Inclusion”, cited February 2023. (Source)
AudPop: “Guide to Inclusion and Diversity in Advertising”, cited February 2023. (Source)
Adweek: “The Power of Diversity, Equity and Inclusion in Advertising”, cited February 2023. (Source)
Kantar: “The power of inclusion and diversity in advertising”, cited February 2023. (Source)
Camelo Communication: “The Advertising and Marketing Industry Has a Diversity Problem”, cited February 2023. (Source)
Raconteur: “Addressing the ad industry’s diversity problem”, cited February 2023. (Source)
ZipDo, cited June 2023: Diversity In Advertising Statistics
