The direct mail industry is an ever-evolving field that is constantly adapting to the changing needs of businesses and consumers. As technology advances, so do the strategies and tactics used by direct mail marketers. With this in mind, it is important to stay up-to-date on the latest industry statistics to ensure that your direct mail campaigns are as effective as possible.
In this blog post, we will take a look at some of the most important direct mail industry statistics that you should be aware of. We will also discuss how these statistics can help you create more effective direct mail campaigns. So, let’s get started.
Direct Mail: The Most Important Statistics
Direct mail marketing spending is projected to increase by 3.5% from 2020 to 2022, amounting to 43.3 billion US dollars.
The direct mail industry is expected to grow at a rate of 2.4% and reach a market size of $84,72 Bn by 2027, driven mainly by the benefits of direct mail advertising.
Direct Mail Statistics Overview
70% of consumers say direct mail is more personal than online interactions, with open rates of up to 90% and response rates of 4.9%, and adding a name to a direct mail piece can increase response rates by 135%.
Direct mail is a powerful tool for marketing and can be highly effective when used correctly. The high open rates and response rates demonstrate that direct mail can be a great way to reach potential customers and build relationships with them.
Additionally, the fact that adding a name to a direct mail piece can increase response rates by 135% shows that personalization is key to successful direct mail campaigns.
Direct mail has the highest ROI of 112% across all mediums and is the most comfortable advertising channel for Americans. This shows that direct mail is an effective and popular advertising channel, which can be used to reach potential customers and increase ROI.
Direct mail marketing spending is projected to increase by 3.5% from 2020 to 2022, amounting to 43.3 billion US dollars.
This increase in spending is important for the direct mail industry as it shows that it is growing and is becoming increasingly profitable. This is important for businesses that rely on direct mail marketing as it shows that there is potential for increased revenue and growth in the industry. Additionally, it is still a viable option for businesses to reach their target audiences and generate sales.
Direct mail advertising revenues have been steadily increasing since 2009, and in 2022, it holds a bigger ad revenue share than other printed counterparts, despite the increasing digital US advertising market.
Direct mail advertising is still a viable and popular form of advertising, despite the increasing digital US advertising market.
This kind of advertising is expected to grow from $57 billion in 2021 to $72.67 billion in 2022 at a compound annual growth rate of 1.5%.
This growth is likely due to companies rearranging their operations to better accommodate the current environment. It is also significant for the direct mail industry as it exhibits that it is still a viable option for businesses to reach their target audience.
The direct mail industry is expected to grow at a rate of 2.4% and reach a market size of $84,72 Bn by 2027, driven mainly by the benefits of direct mail advertising.
In a study, the response rate was 2%, which reflects the effectiveness of the direct mail program. This knowledge helps companies understand the effectiveness of their direct mail campaigns and make adjustments as needed.
The average return rate on a direct mail campaign is 0.5-2%, meaning that out of 100 mail pieces, 2-4 people respond and only half of this number take action.
This highlights the importance of targeting a specific audience and maximizing exposure to your brand in order to increase the response rate of a direct mail campaign.
Gunderson Direct is a top direct mail company with 18 years of experience and 1.5 billion pieces of mail sent, with campaigns ranging from $50,000-$150,000, and direct mail campaigns saw a 9% response rate in 2018, compared to email, paid search and social media's 1% return.
Direct Mail companies Gunderson Direct and PsPrint sent 1.5 billion pieces of mail with a 43% customer response rate and a 29% ROI, outperforming paid search and online display.
Therefore, direct mail is a viable and profitable marketing strategy that can yield a higher return on investment than other forms of marketing.
Conclusion
The direct mail industry is alive and well, with a wide range of statistics that demonstrate its continued success.
From the high response rates to the cost-effectiveness of direct mail campaigns, it’s clear that this form of marketing is still a viable option for businesses of all sizes. With the right strategy and creative approach, direct mail can be a powerful tool for driving sales and increasing brand awareness.
References
1 - https://www.fundera.com/resources/direct-mail-statistics#:~:text=Direct%20Mail%20Statistics%3A%20Overview&text=70%25%20of%20consumers%20say%20direct,the%20direct%20mail%20they%20receive.
2 - https://www.postalytics.com/blog/statistics-on-direct-mail/
3 - https://www.statista.com/statistics/289174/direct-mail-marketing-spending-us/
4 - https://www.statista.com/topics/9912/direct-mail-advertising-in-the-us/#topicOverview
5 - https://www.globenewswire.com/news-release/2021/12/31/2359588/0/en/Direct-Mail-Advertising-Global-Market-Report-2022.html
6 - https://www.thebusinessresearchcompany.com/report/direct-mail-advertising-global-market-report
7 - https://www.mccarthyandking.com/direct-marketing-tutorials/learning-direct-mail-response-rates/
8 - https://www.postgrid.com/direct-mail-response-rate/
9 - https://www.growthmarketingpro.com/best-direct-mail-companies/
10 - https://sendoso.com/blog/best-direct-mail-marketing-companies/
