The Most Surprising Digital Signage Industry Statistics in 2023

Facts about this Market Data Report

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Highlights: The Most Important Digital Signage Industry Statistics

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Welcome to a world where screens have become the most impactful medium for communication - the Digital Signage Industry. This omnipresent technological marvel has rapidly transformed how businesses interact with their audience and advertise their products. In this blog post, we delve into the most recent and comprehensive statistics that illuminate the magnitude, growth, and future trends of this digital revolution. Stay tuned to understand how this dynamic industry is shaping not only our high streets and public spaces but also significantly transforming our consumption patterns. This valuable knowledge will help you ride the crest of the thriving digital signage wave.

The Latest Digital Signage Industry Statistics Unveiled

The digital signage market size was valued at $21.49 billion in 2020.

Delving into the world of digital signage, one swiftly encounters a colossal figure. The industry boasted a striking market size of $21.49 billion in 2020. Serving as a beacon, this statistic underlines the sheer scale and powerful impact of this innovative communication medium. This considerable market value not only reinforces the business vitality of digital signage, but also uncovers a thriving landscape for industry stakeholders. More profound than a simple number, this statistic gives voice to the rapid growth and potential held within the dynamic folds of digital signage scenery. From market players to investors, the substantial value of $21.49 billion speaks volumes about the promising horizons within the realm of digital signage.

Expected to reach $31 billion by 2025.

Well, imagine standing on the edge of a lucrative goldmine, watching nuggets of golden opportunities being unearthed every day. This gold rush of $31 billion by 2025, represents a clear cue of the explosive growth that the Digital Signage industry is about to experience. It's an aspiring vision that underpins just how glittering the landscape is. In the heart of this digital revolution, these numbers lay down the potential profit runway for businesses venturing into this digital domain. Furthermore, this meteoric rise is not just a testament to increasing digital screens but an emphatic nod to the refined audience targeting, transformative customer experiences, and evolutionary advertising strategies that digital signage paves the way for.

North America holds the largest share of the digital signage market.

Painting a picture of the digital signage industry landscape, it's intriguing to delve into the fact that North America reigns supreme in owning the largest share of the digital signage market. Giving weight to the evolving technology trends, this statistic emphasizes the extent of digital adoption in this region, thereby becoming an industry benchmark for other markets to emulate. Moreover, understanding this facet of the digital signage world can enable industry stakeholders to forecast market trends, plan strategic moves, or even identify potential growth opportunities in less saturated markets. This alphanumeric flash is indeed a testament to North America's leadership role in bridging the physical-digital divide.

It's predicted to grow between 5-10% by 2027.

Foreseeing the landscape of the Digital Signage Industry, the anticipated growth of 5-10% by 2027 poses as a shining beacon of opportunity. This projection not only signifies the current health of the industry but also indubitably outlines the maturing market conditions. Highlighting this statistic illuminates the path for investors, paving the way for potential profitability and progressive market trends. Furthermore, it presents a clarion call for aspiring innovators and existing stakeholders to gear up their strategies, riding the wave of this promising growth forecast. Revealing this statistic paints an optimistic future, cementing the Digital Signage Industry's role as a key player in the digital revolution journey. The gravity of this statistic, therefore, cannot be understated in the discourse of Digital Signage Industry statistics.

The retail sector has the highest use of digital signage, ahead of banking and healthcare.

In a blog post delving into the Digital Signage Industry Statistics, this specific fact uncovers an intriguing narrative. Essentially, it highlights the retail sector as the trailblazer in the race towards digital signage utilization. It outstrips other significant industries like banking and healthcare, painting a vivid picture of the industry's adoption rates. The prevalence of digital signage in retail could herald a shift in marketing strategies, signaling a trend towards interactive and dynamic advertising. Furthermore, it nudges other sectors to consider ramping up their digital signage use, consequently shaking up market dynamics in the signage industry. This statistic also provides businesses within the retail industry an impetus to review their standing in terms of digital signage adoption and gauge the competition.

40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.

In the vast and dynamic ocean of digital signage industry statistics, a statistic with such significance emerges as an impressive buoy with a bold signal. Garnering the attention of 40% shoppers, having the power to sway decisions, digital display shines, serving as a key tool. Importantly, this statistic acts as a compass, indicating a change in course brought about by timely and relevant information at the point of sale.

This can be viewed as a beacon of potential business growth and innovative marketing. Elucidating the customers' perception and their openness to let digital displays influence their buying preferences, this statistic serves as a testament to the tangible impact that the industry has on consumer behavior.

Guiding the course of advertisers, marketers and retailers, it outlines opportunities for strategic engagement in a world of evolving technology. The statistic, in essence, establishes digital signage as a domain not just for the tech-minded, but for savvy business owners seeking to leverage consumer psychology, thus becoming an integral facet of the whole digital signage ecosystem.

8 out of 10 customers have entered a store because of a digital sign catching their interest.

Much like the powerful beacon that lures sailors from a tempestuous sea, digital signage acts as a magnet that draws customers through the doors. Cast a glance at this vibrant statistic - '8 out of 10 customers have entered a store, guided by the intriguing allure of a digital sign.' This serves as compelling evidence on how impactful digital signage can be in driving foot traffic into a store. Securing a prime position in our burgeoning Digital Signage Industry statistics, this testimonial underscores the fact how the simple switch from traditional to digital signage can instigate a surge towards your storefront, reeling in tech-savvy pelagic customers who are notoriously hard to hook. The power lies in the pixels.

Digital signage in public venues reaches more customers than videos on the internet.

Unveiling the captivating reach of digital signage in public venues, it's fascinating to discover that it eclipses even Internet videos in customer engagement. Diving deeper into this digital signage industry statistic reveals a new, dynamic channel of communication, enabling businesses to reach customers more effectively.

This surprising revelation translates to the enormous potential of digital signage. As blog readers, exploring digital signage industry statistics, this nugget of knowledge serves as a beacon, directing attention to the untapped power and reach of this medium. These signs no longer merely decorate public spaces, but are strategic tools transforming how businesses connect, engage, and create impactful impressions on customers.

With this statistic, the blog illuminates the sign industry's significant strides and the increasing importance of this modern form of advertising. It sets the stage for a fundamental shift in understanding and usage, potentially revolutionizing the way businesses communicate with their audience. Indeed, the dominance of digital signage in capturing more eyeballs than even Internet videos makes a compelling case for readers to delve deeper into these industry statistics and possibly rethink their strategic marketing plans.

The most popular application of digital signage is in advertising displays, followed by billboards, and point-of-purchase displays.

Studying the statistic about the most popular application of digital signage throws open a window into the past present, and future trends of the Digital Signage Industry. This empowers readers to not only understand the prevailing patterns but also forecast potential evolutions within the sector.

The dominance of advertising displays accentuates the critical role digital signage has carved out within the competitive marketing landscape. This indicates a thriving promise for businesses seeking enhanced brand visibility and innovative customer engagement.

The active presence of digital signage in billboards and point-of-purchase displays signals the industry's diversification, penetrating multiple spaces, from highways to checkout counters. This illustrates the industry's flexibility and adaptability, adapting to meet diverse demands across varied platforms and venues.

Overall, this statistic offers a panoramic snapshot of the existing industry hierarchy in application use, providing a roadmap for potential stakeholders, be they investors, business owners, or marketers, to make informed, strategic decisions in their ventures into the digital signage space.

Lamppost-powered digital signage has a global market potential of around $1.8 billion.

Illuminating the landscape of the Digital Signage Industry, the prospective $1.8 billion market potential of lamppost-powered digital signage offers a ray of exciting opportunities. This significant figure underscores the burgeoning trend for more energy-efficient, inventive uses of public space. In the vast constellation of industry data, it reflects the growing attraction towards environmentally sensitive solutions and supports the argument for continued innovation in this industry. Laced with the promise of strong financial returns, it shows entrepreneurs, investors, and businesses where fertile ground for growth lies in the future.

89% of Companies who have used Digital Signage reported that it led to increased sales.

Delving into the illuminated panorama of the Digital Signage Industry Statistics, one particular percentile grabs attention - a whopping 89% of companies witnessed an uptick in their sales after implementing Digital Signage. This is no mere number – it holds a mirror to the transcendental effect that this technology has on business performance. It paints in radiant hues, a picture of the astounding potential of digital signage. In the digital-connived realm of commerce, such a statistic resounds the message - 'Adopt Innovation, Augment Sales'. The leap in the sales graph for nearly nine out of ten businesses speaks volumes about how profitable an investment in high-quality, tech-forward digital signage can be. This vivacious statistic is a convincing testament to the commercial dynamism digital signage bestows, serving as an emphatic exclamation point in the persuasive narrative of digital signage commercial benefits.

63.5% of people report that digital signage catches their attention.

Highlighting the stronghold of digital signage, the quoted figure of 63.5% cannot be merely seen as a number. It exemplifies the dynamic engagement that digital signages offer. In the kaleidoscope of the digital signage industry, this number is pivotal because it represents a significant majority of the audience who find these signages noticeable. It essentially sheds light on gripping reader and viewer interest, making it a living testimony of digital signage effectiveness in this age of information. In the bloodstream of hard facts within a blog post on the Digital Signage Industry, it doses an invigorating rush of validation.

Digital Signage increases brand awareness by 47.7%.

Delving into the heart of digital signage industry statistics, we uncover the enthralling revelation that digital signage can amplify brand awareness by an astonishing 47.7%. This percentage isn’t just a number but a potent declaration of its efficacy. Imagine the scenario: almost half the people viewing your digital signage walking away with your brand etched into their minds, catalyzing an elevation in your market presence. Engaging visuals or creative content on digital signages serve more than an aesthetically pleasing purpose; they are a vehicle for brands to communicate, engage, and etch their identity into the audience's consciousness. Painted against this backdrop, the 47.7% increase becomes a thunderous applause for the digital signage industry's power in the business landscape.

The product demand in restaurants is estimated to grow at a CAGR of over 6% from 2021 to 2027.

Drawing from the forecast statistic of product demand in restaurants, we can foresee an intriguing ripple effect on the Digital Signage Industry. Rapid growth in restaurant needs indicates a continuing trend towards innovation; amid this, digital signage shines as a star player.

Digital signs play a vital role in restaurants from showcasing menu to highlighting daily specials, from promoting deals to managing queues. They often influence customer's choices and thus, drive sales. Growing at a CAGR of over 6% signifies not just the expanding opportunities for restaurants but also an anticipated proportional surge in the demand and utilization of digital signage.

Essentially, the digital signage industry could ride the wave of the growing restaurant industry to expand its reach, reinvent advertising techniques, and ultimately increase its revenue. In the grand scheme of things, the statistic sings of a melodious symphony for the digital signage industry, mirroring potential growth based on the dynamics of its beneficial association with the thriving restaurant business.


In sum, the digital signage industry indicates a tremendous growth trajectory that is being fueled by technological advancements and evolving consumer behaviors. The statistics showcase the undeniable influence and potential digital signage holds in today's market. Businesses across an array of sectors can leverage this potential to better engage their audiences, enhance their branding and drive their marketing and sales objectives. Staying informed about these trends and statistics is essential for businesses to maximize their use of digital signage and truly benefit from this dynamic marketing medium. As the data continues to reveal new opportunities and points of evolution, the digital signage sector promises a transformative impact on the future of advertisement and communication.


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Frequently Asked Questions

The Digital Signage Industry encompasses businesses that provide technologies used to display digital content publicly. Digital signage typically uses technologies such as LCD, LED and Projection to display content including digital images, video, streaming media, web pages, weather data, restaurant menus, or text.
Digital signage is used in a variety of environments for different purposes like advertising, enhancing customer experience, influencing customer behavior, and enhancing brand recognition. They are commonly employed in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings to provide wayfinding, exhibitions, marketing, and outdoor advertising.
Digital signage can involve a variety of hardware and software technologies, including media players, content management systems, and digital displays (such as LCD or LED screens). Touchscreen technology, QR code integration, interactive displays, and real-time data integration are some additional features that can be incorporated.
The future outlook for the digital signage industry is extremely favorable, with continual growth anticipated in the upcoming years. Factors contributing to this growth include technological advancements, falling costs of digital screens, and the growing retail sector. The rise of cloud-based digital signage solutions and interactive digital signage are key trends to watch.
The digital signage industry faces several challenges such as high initial investment costs, maintenance issues, and the need for robust content management solutions. Additionally, the integration of innovative features and keeping up with evolving consumer preferences can also be challenging. Finally, energy consumption and environmental concerns are equally compelling challenges for the industry.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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