Digital Marketing Statistics And Trends in 2023

Facts about this Market Data Report

IconJournalist involved: 2
IconCited by: 108
IconStatistics researched: 23

Highlights: The Most Important Digital Marketing Statistics

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Digital marketing has become one of the most indispensable promotional tools of the recent past. Around the world, companies are reacting to the digitalization of everyday life and the rapid changes in consumer behavior by switching from traditional forms of advertising to more dynamic digital channels.

More shoppers use social media and rely on it for their shopping decisions. Social media should be regarded as an integral part of an organization’s integrated marketing strategy. Due to that, it is crucial to always be informed of all the insights and any digital marketing statistics and trends that are available, to be able to implement strategies in the most effective ways possible.

We will be looking into some digital marketing statistics and insights, some of the most famous platforms where it takes place and even its performance in some countries.

Digital Marketing: The Most Important Statistics

Companies that blog get 55% more web traffic.
93% of marketing specialists stated that they used Facebook as part of their digital campaigns. 
Over 55% of influencers prefer to use Instagram for their campaigns.

Digital marketing statistics

Digital marketing is cheaper than traditional marketing.

Companies that blog get 55% more web traffic.

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. 

In a survey done in 2021, 18.75% of respondents stated that paid Google marketing scored second.

How important is Instagram for digital marketing?

Zara and Shein were the most popular brands on Instagram in 2021. 

The Instagram influencers global market is expected to grow from 13.8 billion U.S. dollars in 2021 by nearly 200% of that amount by 2025. 

The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was 1,200 U.S. dollars in 2021.

70% of the most used Instagram hashtags are branded.

Instagram’s Annual Advertising Revenue is $9.45 Billion. Instagram has an estimated advertising reach of 928 million. 

Over 55% of influencers prefer to use Instagram for their campaigns.  

Researchers estimate that in 2020 marketers spent $8 Billion on Instagram influencers alone.

Do marketers still use Facebook for digital marketing?

93% of marketing specialists stated that they used Facebook as part of their digital campaigns. 

Marketers uploaded an average of 5.5 brand posts to Facebook per week in 2020, while video posts generated the highest user engagement of all. 

In 2021, Samsung was the product brand with the most followers on Facebook. 

13% of surveyed marketing experts planned to decrease Facebook marketing activities after 2022.

Customers who engage in Facebook live chat are 53% more likely to make a purchase from a business. 

There are 250 million Facebook Shops worldwide. 

44% of users admit that Facebook influences their shopping decision.

96% of B2C marketers and 91% of B2B marketers use Facebook.

Are influencers crucial to digital marketing?

Influencer marketing usage continues to grow every year.

40% of responding U.S. marketers consider influencer marketing to be more effective than brand-created content. 

Check out our latest Content Marketing Statistics

39% of respondents stated they invested 10 to 20% of their marketing budget into influencer marketing.

The global influencer marketing market value has more than doubled since 2019, standing at around $13.8 billion as of 2021.  

54% of respondents stated that their organizations worked with up to 10 influencers. 

53% of all respondents thought that influencers were the most effective at promoting beauty or personal care products. 

59% of respondents said influencers could become more valuable to brands by creating more interest and purchase intent. 

Is digital marketing popular in the UK?

Among leading UK companies, non-food retailers were found to have the most effective digital marketing strategy in 2020. 

The industry earned three points on a zero-to-five-points scale. 

Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help of various digital marketing methods.

The UK digital advertising spend is projected to be approximately 15.6 billion British pounds at the end of 2020. 

19.35 % of respondents stated that they would increase spending on paid social media marketing.

In a survey done in 2021, 18.75% of respondents stated that paid Google marketing scored second.

How does digital marketing perform in USA?

Search advertising is the most profitable and most promising digital ad format in the USA. 

In 2022 mobile advertising accounted for 66% of total digital ad spend in the United States. 

More than half of USA internet users stated they used an ad blocker on their computers and 30% stated they used one on their smartphones. 

40% of Americans said they were often annoyed by advertising on the internet.

The U.S. Digital Marketing Software market can be described as a highly fragmented market characterized by intense competitive rivalry. 

Some prominent players in the USA digital marketing software market include: Adobe, Microsoft, Oracle. Key factors that are driving the U.S. digital marketing software market growth include technological advancements and the changing needs of end-user industries.


As we are in 2023 now, it is clear how much importance is lying within digital marketing when compared to traditional marketing. It is clear how all companies are relying on it to a great extent, as there are always new methods appearing that can help even more with marketing, unlike its traditional counterpart.

Even in each country, statistics may be quite different, but the general concepts and effectiveness is still of the same importance.


Statista: “Digital marketing in the United Kingdom (UK) - statistics & facts”, cited in  February 2023 (Source)

Statista: “Digital marketing channels with increased investment in the UK 2021”, cited in February 2023 (Source)

WP Forms: “99+ Mind-Blowing Digital Marketing Statistics (2023)”, cited in February 2023 (Source)

SSRN: “A Critical Review of Digital Marketing”, cited in February 2023 (Source)

Statista: “Instagram marketing and advertising - statistics & facts”, cited in February 2023 (Source)

Neal Schaffer: “The 31 Definitive Instagram Statistics for 2023 You Should Know – and Why”, cited in February 2023 (Source)

Statista: “Facebook marketing - statistics & facts”, cited in February 2023 (Source)

Social Pilot: “70+ Facebook Statistics for Every Marketer in 2023”, cited in February 2023 (Source)

Statista: “Digital advertising in the United States - statistics & facts”, cited in February 2023 (Source)

Grand View Research: “U.S. Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End Use, And Segment Forecasts, 2022 - 2030”, cited in February 2023 (Source)

Statista: “Influencer marketing in the U.S. - statistics & facts”, cited in February 2023 (Source)

Statista: “Influencer marketing worldwide - statistics & facts”, cited in February 2023 (Source)

Statista: “Digital marketing in the United Kingdom (UK) - statistics & facts”, cited in February 2023 (Source)

Statista: “Industries with most effective digital marketing in the United Kingdom (UK) as of October 2020”, cited in February 2023 (Source)

ZipDo, cited June 2023: Digital Marketing Statistics

Srive - Digital Marketing Statistics

Frequently Asked Questions

The key components of digital marketing include Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, pay-per-click (PPC) advertising, and Affiliate Marketing.
Search Engine Optimization is extremely important in digital marketing. It improves a website’s overall searchability and visibility, but it also offers more. SEO leads to improved user experience, builds trust and credibility, and influences the buying cycle.
The success of digital marketing can be measured using various key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, lead generation, and search engine rankings. Use of monitoring tools like Google Analytics can provide accurate data.
Content marketing is a marketing strategy of creating and distributing valuable, relevant, and consistent content to attract and acquire a defined audience, with the objective of driving profitable customer action. It is crucial in a digital marketing strategy because it can help boost the website’s SEO, helps to create brand authority and trust, and can generate traffic for the website.
Social media plays a vital role in digital marketing as it allows businesses to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques including SEO and SEM by helping build natural links, and driving traffic, awareness, brand recognition and goodwill.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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