Cyber Monday means shoppers everywhere are gearing up to take advantage of the amazing deals available online. But what do the stats say about Cyber Monday?
In this blog post, we will take a look at some of the most interesting Cyber Monday statistics and trends to help you get the most out of your shopping experience. So, let’s dive in and see what the numbers say.
Cyber Monday: The Most Important Statistics
Cyber Monday 2022 sales increased by 20% compared to 2019.
The average cost spent by each shopper on Cyber Mondays is $312.
Cyber Monday: Statistics Overview
Sales statistics are critical for retailers participating in Cyber Monday, as they provide insight into which products are profitable, how successful campaigns are, and how to improve them for future success. This information can help retailers identify areas for improvement and optimize their campaigns for future success, ultimately contributing to their bottom line.
Online shopping has seen a huge surge in 2020 due to the pandemic, leading to Cyber Monday becoming increasingly relevant.
Customers are the driving force behind Cyber Monday campaigns and their behavior should be taken into account when planning. Knowing how customers interact with the campaign, what they respond to, and what they don't, can help retailers tailor their Cyber Monday campaigns to their target audience and maximize their return on investment.
Smartphone users accounted for more than $74 billion in sales on Cyber Monday 2020, with iOS users accounting for bigger sales than Android users.
This statistic is important to note as it demonstrates the increasing importance of smartphone users in the context of Cyber Monday sales. This highlights the need for merchants to optimize their websites and shopping apps for mobile users in order to maximize their sales potential. Furthermore, it also indicates the potential for merchants to use shopping cart software to sell across multiple channels in order to reach a wider audience.
In 2021, Black Friday was well-known among European consumers, while Cyber Monday was not as famous.
This shows that there is still potential for growth in terms of awareness and participation in the event. This could be an opportunity for businesses to capitalize on by increasing marketing efforts and providing incentives for customers to shop on Cyber Monday.
Top sellers for Cyber Monday 2021 were AirPods, Hot Wheels, Nintendo Switch, laptops, and TVs.
This statistic provides insight into the most popular items being purchased on Cyber Monday 2021. This information can be valuable to retailers who want to make sure they have the most popular items in stock to meet consumer demand. It also helps marketers understand which products may be the most profitable to promote during the shopping season. Knowing which items are the most sought-after can also help people plan their own holiday shopping to make sure they are getting the best deals.
The average cost spent by each shopper on Cyber Mondays is $312.
This statistic gives us an understanding of how much money is being spent on Cyber Monday. This information can be used to help businesses and marketers understand the scope of the holiday shopping season and adjust their strategies accordingly. It can also help economists understand consumer spending patterns and the overall health of the economy.
Cyber Monday sales grew 5.8% year over year to a record $11.3 billion in 2022.
These numbers are important because they show the growth of Cyber Monday sales, which is a reflection of the overall growth of e-commerce. This indicates that more and more people are turning to digital shopping options instead of traditional in-store options, and it gives insight into the state of the economy.
Toys online sales on Cyber Monday 2022 were 684% higher than on an average day in October.
It shows that, with the right marketing strategy, businesses can reap the rewards of a successful Cyber Monday. This could also be an indication of the changing consumer habits as more people are turning to online shopping for their holiday gifts. The statistic also shows how important it is for businesses to prepare for Cyber Monday in order to maximize their sales potential.
Cyber Monday was the least profitable day of Cyber Week 2020, but still generated $10.8 billion in revenue.
This shows that Cyber Monday is still a significant shopping day, despite not being the most profitable day of Cyber Week. Customers are still willing to spend money on Cyber Monday, and that businesses should continue to focus on this day for their marketing and sales efforts.
Cyber Monday 2020 saw a record-breaking $10.8 billion in online sales.
This statistic shows the growth of online shopping due to the pandemic and how Cyber Monday has become a major shopping event. This data can be used to help businesses plan their strategies for the upcoming Cyber Monday and to better understand the current trends in online shopping.
Cyber Monday 2022 sales increased by 20% compared to 2019.
This statistic is important because it shows that Cyber Monday continues to be an important and growing sales opportunity for businesses. It also indicates an overall growth in consumer confidence and spending, which is beneficial both to the businesses involved and to the economy as a whole. It is also a reflection of the increasing popularity of online shopping, which has grown significantly as a result of the Covid-19 pandemic.
The average Cyber Monday discount is 30% in the US and 28% worldwide.
This statistic provides an indication of the kind of discounts shoppers can expect on Cyber Monday. This allows shoppers to plan their purchases in advance and make sure they are getting the best deal possible. It also provides an indication of the kind of sales and discounts retailers are offering on Cyber Monday, which helps to inform consumers about the competitiveness of the market.
While Cyber Monday has seen massive gains over the past few years, Black Friday is still the king when it comes to total sales and volume thanks to in-store shoppers. Black Friday 2021 saw an impressive 66 million customers, while Cyber Monday had just 20.3 million in-store shoppers.
This statistic highlights the continuing importance of Black Friday, despite the emergence of Cyber Monday. It demonstrates that, even in the digital age, in-store shopping remains an incredibly popular way of shopping during peak shopping periods. This information can help inform retailers, who can use it to better plan for their upcoming Black Friday and Cyber Monday sales. It can also help shoppers make more informed decisions about where to shop, when to shop, and how to best take advantage of the sales on each day.
Cyber Week as a whole continues to grow internationally, with more and more non-Americans taking part in the shopping bonanza. Globally, Cyber Week sales shot up to $275 billion in 2021, which was an all-time high.
It demonstrates that Cyber Week is becoming increasingly popular worldwide, and highlights the potential that e-commerce has to reach customers all over the world. Furthermore, it highlights the immense potential of online shopping to drive economic growth.
37% of Cyber Monday sales are made through mobile devices.
This statistic is important because it highlights the importance of mobile optimization for e-commerce businesses. An increasing number of online shoppers are using their mobile devices to make purchases, and businesses need to ensure that their websites and mobile apps are optimized for mobile devices to ensure a seamless user experience. With this statistic, businesses can use it to inform their decisions on how to better optimize their websites and mobile apps to capitalize on the growing trend of mobile shopping.
In 2020, Cyber Monday sales reached a record $10.8 billion, making it the biggest online shopping day in U.S. history.
Cyber Monday is a major event in the retail world, and a blog post about Cyber Monday Statistics would be incomplete without mentioning this impressive feat.
37% of U.S. consumers planned to shop online on Cyber Monday in 2020.
Cyber Monday is an important event for shoppers, and a blog post about Cyber Monday Statistics should take this into account.
Mobile devices accounted for 67% of all digital traffic on Cyber Monday 2019.
The majority of digital traffic on Cyber Monday 2019 was generated by mobile devices, indicating that mobile devices are becoming increasingly important in the digital space. This is an important insight for anyone looking to understand the trends of Cyber Monday and the digital landscape as a whole.
In 2020, the consumer electronics category accounted for 22% of total Cyber Monday sales.
The fact that consumer electronics accounted for 22% of total Cyber Monday sales in 2020 is a testament to the power of the shopping holiday. Cyber Monday is a great opportunity for shoppers to purchase the latest gadgets and technology, and that retailers are offering attractive deals to entice customers. This statistic is a clear indication that Cyber Monday is an important event for both shoppers and retailers alike.
Cyber Monday sales have increased by 168.54% between 2010 and 2020.
This statistic is a testament to the immense growth of Cyber Monday sales over the past decade. It speaks to the increasing popularity of this shopping holiday and the potential for businesses to capitalize on it. It is a powerful indicator of the success of Cyber Monday and the potential for further growth in the years to come.
In 2020, 60% of U.S. retailers participated in Cyber Monday promotional events.
A majority of U.S. retailers recognize the potential of this event to drive sales and are willing to invest in it. This is a clear indication that Cyber Monday is an important part of the retail landscape and should not be overlooked.
In 2020, the average discount on Cyber Monday deals was 32.2%.
Shoppers were able to take advantage of significant discounts on their purchases. It is a clear indication that Cyber Monday is a great opportunity for shoppers to save money on their purchases, and is an important statistic to consider when discussing the success of Cyber Monday.
California generated the highest number of Cyber Monday online sales in the United States, with a 13% share in 2020.
This demonstrates the state's ability to capitalize on the holiday shopping season and highlights the importance of the online shopping experience for Californians. It also serves as a reminder of the potential for other states to increase their online sales on Cyber Monday and beyond.
58% of consumers under the age of 35 purchased something online on Cyber Monday 2020.
The majority of younger consumers are taking advantage of the convenience of online shopping on Cyber Monday. It is a clear indication that the online shopping trend is here to stay, and that businesses should be prepared to meet the needs of their younger customers.
During Cyber Monday 2019, 24% of online purchases were made via smartphone.
More and more people are turning to their smartphones to make purchases on Cyber Monday, which is a reflection of the changing landscape of online shopping.
Cyber Monday 2020 saw an increase in the number of buyers shopping at small business online stores by 50.5%.
The event has been a success in driving more customers to these stores, which is a great boost for small businesses. It also highlights the importance of Cyber Monday as a platform for small businesses to reach more customers and increase their sales.
Searches for "Cyber Monday" on Google have increased by 80% in the past five years.
More and more people are turning to Google to find out about the deals and discounts available on this day. This indicates that Cyber Monday is becoming an increasingly important shopping event, and that more people are taking advantage of the savings it offers. This is an important statistic to consider when discussing Cyber Monday statistics, as it provides insight into the growing popularity of the event.
In 2020, email marketing drove 25% of total Cyber Monday sales.
Email marketing was a major factor in driving sales on this important shopping day, and it highlights the importance of email marketing for businesses looking to maximize their Cyber Monday sales.
49.5% of Cyber Monday shoppers in 2021 planned to make online purchases from Amazon.
This speaks to the company's success in providing a convenient and reliable shopping experience, as well as its ability to capture a large portion of the Cyber Monday market. This statistic is an important indicator of the success of Amazon's Cyber Monday strategy and provides valuable insight into the current state of online shopping.
In conclusion, Cyber Monday is a great opportunity for businesses to capitalize on the holiday shopping season. With the right strategies and the right data, businesses can maximize their profits and reach their goals.
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FinancesOnline: "67 Remarkable Cyber Monday Statistics: 2023 Shopping Data & Consumer Behavior", cited February 0223. (Source)
Statista: "Have you heard of Black Friday and Cyber Monday?", cited February 0223. (Source)
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Adobe: "The biggest consumer trends for Cyber Monday 2022", cited February 0223. (Source)
Blogging Wizard: "The Latest Black Friday And Cyber Monday Statistics For 2023", cited February 0223. (Source)
ZipDo, cited June 2023: Cyber Monday Statistics