The "Launch and Go-To-Market" Toolkit

Welcome to “Launch and Go To Market,” the ultimate online course and toolkit for entrepreneurs ready to unleash their product on the world. Designed for founders and business visionaries, this 10-day journey equips you with expert guidance and cutting-edge strategies to position your product, define pricing and distribution tactics, and craft winning customer acquisition strategies in both marketing and sales. Get ready to conquer the market with confidence.

Course Creator: Nora Fehringer from

99,- EUR

149,- EUR

Lifetime access

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What you will get:



Curated Lists

Course Content

In the “Product Positioning” work package, we dive into the art of strategic positioning for your product. Through comprehensive chapters, including target customer analysis, value proposition refinement, and branding strategy alignment, you’ll gain the tools and insights to position your product effectively in the market. The included Product Positioning Whiteboard Template further facilitates the visualization and implementation of your unique positioning strategy.

The “Pricing Strategy” work package is your guide to strategically setting prices for your product or service. Through chapters covering pricing models, philosophy, techniques, and determining optimal price points, you’ll gain the knowledge and tools needed to develop a profitable pricing strategy. The included Pricing Strategy Whiteboard Template and spreadsheet model provide practical resources for defining and refining your price points with precision.

The “Distribution Strategy” work package is your roadmap to effectively reaching your target customers. Through chapters covering distribution approaches, channel selection, and evaluating distribution options, you’ll gain the knowledge and tools to create a winning distribution strategy. The included Distribution Strategy Whiteboard Template empowers you to visualize and map out your distribution channels, ensuring efficient and effective delivery of your product to the market.

The “Customer Acquisition Strategy – Marketing” work package equips you with the essential tools to develop a strategic marketing approach. With chapters covering customer preferences, marketing objectives, channel selection, action planning, metrics, campaign planning, and execution, you’ll gain valuable insights and actionable steps. The included templates, such as the Marketing Strategy Whiteboard, Marketing Action Plan, Marketing Brief, and Content Marketing Plan, enhance your ability to create and implement successful marketing strategies.

The “Customer Acquisition Strategy – Sales” work package offers a comprehensive approach to building an effective sales strategy. Through chapters on buyer analysis, sales flow, lead identification, cold outreach, sales meetings, CRM implementation, and metrics, you’ll gain the necessary tools to drive successful sales. The included templates, such as the Sales Strategy Whiteboard, Product/Service Presentation, and Sales CRM Spreadsheet, further support your sales efforts and enable efficient tracking of sales activities.

For whom is this toolkit?

The “Launch and Go To Market” toolkit is designed for founders or individuals who have already completed market analysis, product ideation, MVP development, and validation. It is ideal for those who are ready to launch their product or service into the market and develop an effective go-to-market strategy. It is useful at the stage where businesses are transitioning from product development to market entry, helping them navigate the critical aspects of positioning, pricing, distribution, and customer acquisition to achieve a strong market presence.

Completing this toolkit will help you to:

Hi, I’m Nora the Maker of Srive✌️

The Srive toolkits bring together all the knowledge, experiences, and best practices I have acquired from my exprience in consulting, corporate and venture building, with the aim to help you solve your business challenges and take your business from an idea to scaling and growth.

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