The "Launch and Go-To-Market" Toolkit

In the “Product Positioning” work package, we dive into the art of strategic positioning for your product. Through comprehensive chapters, including target customer analysis, value proposition refinement, and branding strategy alignment, you’ll gain the tools and insights to position your product effectively in the market. The included Product Positioning Whiteboard Template further facilitates the visualization and implementation of your unique positioning strategy.

The “Pricing Strategy” work package is your guide to strategically setting prices for your product or service. Through chapters covering pricing models, philosophy, techniques, and determining optimal price points, you’ll gain the knowledge and tools needed to develop a profitable pricing strategy. The included Pricing Strategy Whiteboard Template and spreadsheet model provide practical resources for defining and refining your price points with precision.

The “Distribution Strategy” work package is your roadmap to effectively reaching your target customers. Through chapters covering distribution approaches, channel selection, and evaluating distribution options, you’ll gain the knowledge and tools to create a winning distribution strategy. The included Distribution Strategy Whiteboard Template empowers you to visualize and map out your distribution channels, ensuring efficient and effective delivery of your product to the market.

The “Customer Acquisition Strategy – Marketing” work package equips you with the essential tools to develop a strategic marketing approach. With chapters covering customer preferences, marketing objectives, channel selection, action planning, metrics, campaign planning, and execution, you’ll gain valuable insights and actionable steps. The included templates, such as the Marketing Strategy Whiteboard, Marketing Action Plan, Marketing Brief, and Content Marketing Plan, enhance your ability to create and implement successful marketing strategies.

The “Customer Acquisition Strategy – Sales” work package offers a comprehensive approach to building an effective sales strategy. Through chapters on buyer analysis, sales flow, lead identification, cold outreach, sales meetings, CRM implementation, and metrics, you’ll gain the necessary tools to drive successful sales. The included templates, such as the Sales Strategy Whiteboard, Product/Service Presentation, and Sales CRM Spreadsheet, further support your sales efforts and enable efficient tracking of sales activities.