GITNUX MARKETDATA REPORT 2023

Critical Corporate Gifting Trends [Recent Study]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Corporate Gifting Trends

1. Personalization
2. Eco-friendly products
3. Wellness and self-care items
4. Subscription boxes
5. Premium food and beverage items
6. Tech gadgets and accessories
7. Customized apparel
8. Online workshops and courses
9. Charitable donations
10. Remote work accessories
11. Experience-based gifts
12. Social media-friendly gifts
13. Virtual gift cards and e-vouchers
14. Niche products and artisanal goods

Corporate Gifting Trends: Our Guide

Navigating the world of corporate gifting can seem daunting, yet it’s an essential part of fostering strong business relationships and enhancing employee morale. Our recent study delves into the critical trends shaping this space, offering valuable insights for businesses looking to maximize the impact of their gift-giving strategies. From eco-friendly options to personalized gifts, these trends can shift your perspective and heighten your understanding of smart, strategic corporate gifting.

Personalization

Customizing gifts with the recipient’s name, initials, or company logo to make them feel special and to increase the perceived value of the gift.

Eco-Friendly Products

Sustainable and environmentally-friendly gifts are becoming increasingly popular as companies and individuals become more conscious of their impact on the planet.

Wellness And Self-Care Items

Promoting health and well-being among employees and clients is a growing trend. Examples include fitness trackers, yoga mats, essential oil diffusers, and high-quality skincare products.

Subscription Boxes

Gifting a subscription box is a unique way to provide a personalized and curated experience.

Premium Food And Beverage Items

Gourmet selections of high-quality chocolates, wine, or specialty food items are popular as they cater to various tastes and preferences while projecting a sense of luxury.

Tech Gadgets And Accessories

With the continuous advancement of technology, gadgets and tech accessories are always in demand.

Customized Apparel

High-quality, branded clothing items such as jackets, hats, or t- shirts are a popular choice, as they serve as wearable advertisements for the company while also being a practical gift.

Online Workshops And Courses

Gifting access to industry-specific online workshops or courses can provide value in terms of skill development and career advancement for employees or clients.

Charitable Donations

Making a donation to a charity in the recipient’s name is a thoughtful way of giving back to the community and promoting a company’s social responsibility initiatives.

Remote Work Accessories

As more employees continue to work remotely, gifting items that enhance the home office experience has become popular.

Experience-Based Gifts

Providing unique experiences, such as team-building events, exclusive dinners, or weekend getaways, can create lasting memories and connections for employees or clients.

Social Media-Friendly Gifts

Items that are visually appealing and shareable on social media platforms can help drive brand awareness and engagement.

Virtual Gift Cards And E-Vouchers

For a flexible and convenient gifting option, virtual gift cards and e-vouchers allow the recipient to choose the products or services that align with their individual preferences.

Niche Products And Artisanal Goods

Supporting local and small businesses by gifting handcrafted, artisanal goods adds a personal touch while contributing to the local economy.

Frequently Asked Questions

What are the current trends in corporate gifting?

The current trends in corporate gifting include experiential gifts, customization and personalization, gifts that promote wellness, eco-friendly gifts, and the use of technology for virtual gifting.

How has the pandemic impacted corporate gifting trends?

The pandemic has resulted in a shift towards virtual gifts and experiences, an increased focus on employee wellness and mental health, stronger adoption of eco-friendly and sustainable gifts, and greater emphasis on supporting local businesses.

Why has personalization and customization become popular in corporate gifting?

Personalization and customization have gained popularity because they show a genuine effort to understand the recipient’s needs and preferences – which makes the gift more meaningful and memorable.

How are companies incorporating sustainability and eco-friendliness into their corporate gifting strategies?

Companies are focusing on gifts made from environmentally-friendly materials, sourcing gifts from responsible suppliers, and selecting gifts that promote sustainable and green practices.

What are some popular experiential gifts in the corporate gifting trend?

Popular experiential gifts include virtual events and classes, subscriptions to streaming services or virtual experiences, wellness retreats, and personalized cooking or mixology workshops.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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