GITNUX MARKETDATA REPORT 2023
Critical Corporate Gifting Trends [Recent Study]
Highlights: The Most Important Corporate Gifting Trends
- 1. Personalization
- 2. Eco-friendly products
- 3. Wellness and self-care items
- 4. Subscription boxes
- 5. Premium food and beverage items
- 6. Tech gadgets and accessories
- 7. Customized apparel
- 8. Online workshops and courses
- 9. Charitable donations
- 10. Remote work accessories
- 11. Experience-based gifts
- 12. Social media-friendly gifts
- 13. Virtual gift cards and e-vouchers
- 14. Niche products and artisanal goods
Table of Contents
Corporate Gifting Trends: Our Guide
Navigating the world of corporate gifting can seem daunting, yet it’s an essential part of fostering strong business relationships and enhancing employee morale. Our recent study delves into the critical trends shaping this space, offering valuable insights for businesses looking to maximize the impact of their gift-giving strategies. From eco-friendly options to personalized gifts, these trends can shift your perspective and heighten your understanding of smart, strategic corporate gifting.
Customizing gifts with the recipient’s name, initials, or company logo to make them feel special and to increase the perceived value of the gift.
Sustainable and environmentally-friendly gifts are becoming increasingly popular as companies and individuals become more conscious of their impact on the planet.
Wellness And Self-Care Items
Promoting health and well-being among employees and clients is a growing trend. Examples include fitness trackers, yoga mats, essential oil diffusers, and high-quality skincare products.
Gifting a subscription box is a unique way to provide a personalized and curated experience.
Premium Food And Beverage Items
Gourmet selections of high-quality chocolates, wine, or specialty food items are popular as they cater to various tastes and preferences while projecting a sense of luxury.
Tech Gadgets And Accessories
With the continuous advancement of technology, gadgets and tech accessories are always in demand.
High-quality, branded clothing items such as jackets, hats, or t- shirts are a popular choice, as they serve as wearable advertisements for the company while also being a practical gift.
Online Workshops And Courses
Gifting access to industry-specific online workshops or courses can provide value in terms of skill development and career advancement for employees or clients.
Making a donation to a charity in the recipient’s name is a thoughtful way of giving back to the community and promoting a company’s social responsibility initiatives.
Remote Work Accessories
As more employees continue to work remotely, gifting items that enhance the home office experience has become popular.
Providing unique experiences, such as team-building events, exclusive dinners, or weekend getaways, can create lasting memories and connections for employees or clients.
Social Media-Friendly Gifts
Items that are visually appealing and shareable on social media platforms can help drive brand awareness and engagement.
Virtual Gift Cards And E-Vouchers
For a flexible and convenient gifting option, virtual gift cards and e-vouchers allow the recipient to choose the products or services that align with their individual preferences.
Niche Products And Artisanal Goods
Supporting local and small businesses by gifting handcrafted, artisanal goods adds a personal touch while contributing to the local economy.
Frequently Asked Questions
What are the current trends in corporate gifting?
How has the pandemic impacted corporate gifting trends?
Why has personalization and customization become popular in corporate gifting?
How are companies incorporating sustainability and eco-friendliness into their corporate gifting strategies?
What are some popular experiential gifts in the corporate gifting trend?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.