The Most Surprising Corporate Gifting Industry Statistics in 2023

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In the constantly changing business climate, corporate gift-giving has emerged as an essential strategy in enhancing relationships, fostering goodwill, and promoting brand awareness.

This article delves into the comprehensive statistics of the corporate gifting industry. We unlock intriguing data and figures that vividly illustrate size, trends, spending, and the future outlook of this silent but strategically important sector. Whether you’re a marketing professional, a business executive, or an entrepreneur curious about corporate gifting, this data-centric exploration provides a valuable snapshot of this thriving industry.

The Latest Corporate Gifting Industry Statistics Unveiled

The corporate gifting industry is expected to reach $326 billion by 2027, growing at a CAGR of 13.2%.

Painting a vibrant picture of the corporate gifting industry’s future, the projected growth to a staggering sum of $326 billion by 2027 invites us to delve into the escalating world of corporate generosity. With an impressive CAGR of 13.2%, these numbers vividly express vibrant upward growth, signaling not just the industry’s resilience but also its accelerated expansion pace.

Showcasing such a statistic in a blog post about Corporate Gifting Industry Statistics sparks interest, providing a compelling argument for businesses to embrace corporate gifting. In this continuously enlarging arena, the trajectory towards such an impressive value makes a compelling point about the potential and the profit opportunities awaiting players who choose to venture or expand within this sector.

North America contributed the highest market share in 2019, with 38% of the global corporate gifting market revenue.

Drawing light on North America’s commanding role in the Corporate Gifting Industry, the region impressively paved the way by contributing 38% of the global corporate gifting revenue in 2019. This substantial proportion underscores North America’s influential presence and the enormous potential it holds in shaping this industry. The robust market share of North America emphatically signifies the prevalence and market acceptance of corporate gifting culture in the region, which can be substantial information directional to businesses in the sector and those considering entering it. This data can influence strategies, market targeting, and future predictions. Therefore, painting an in-depth picture of regional financial narratives, this statistic stamps its mark as a key player in understanding the global dynamics of the Corporate Gifting Industry.

Approximately 60% of employees feel more valued when they receive gifts from their employers.

Delving into the crux of the Corporate Gifting Industry statistics uncovers an intriguing facet: Approximately 60% of employees perceive an enhanced sense of value upon receiving gifts from their employers. This speaks volumes about how gifting within a corporate framework goes beyond mere obligatory tradition, transpiring as a powerful value-enhancement tool.

In the grand scheme of the thriving gifting industry, this statistic commands an assertive presence. It is a promising indicator of the potential impact that an effective corporate gifting strategy can have on employee contentment and morale. Simply put, it intertwines the emotional canvas of employees’ appreciation with the cold business logic of corporate strategies, offering insights into how these two worlds can mutually benefit each other.

By investing in thoughtful gifts for their staff, businesses are not just buying items off a store shelf, but are essentially crafting a tangible method of appreciation that resonates with their employees. It is a two-fold return on investment, with increased employee satisfaction and improved productivity shaping a stronger, more cohesive corporate structure. In consideration of this information, corporations can strategically navigate the gifting industry to maximize the emotional and economic benefits.

A study by the Advertising Specialty Institute reported businesses spent an average of $79 on their holiday business gifts in 2018.

Peeling back the layers of the Corporate Gifting Industry Statistics, one intriguing detail emerges. A study by the Advertising Specialty Institute flagged a fascinating trend – businesses dished out an average of $79 on their holiday business gifts in 2018. Shedding light on the unmistakable value placed on corporate gifting, this piece of evidence indicates a willing investment on the part of businesses to foster positive relationships and goodwill. Indeed, it narrows down the scope of the economic impact of this sector, marking it as a substantial segment within broader marketing strategies. Considering this particular expenditure, it’s imperative to comprehend the gravitas of corporate gifting as an integral player in business expenditure, thereby shaping the landscape of the corporate ecosystem.

44% of businesses give gifts to both employees and customers.

Delving into the heart of Corporate Gifting Industry statistics, one uncovers the intriguing fact that 44% of businesses extend their generosity to both employees and customers with corporate gifts. This not only emphasizes the profound importance of gift giving in fostering relationships, but also signifies a broader strategy implemented by businesses to maintain a rewarding rapport with their two major pillars – employees and customers. Driven by inclusivity, this figure carries weight for its balance of in-house morale boosting and external client relations. In essence, it’s a testament to the corporate code of valuing networks and establishing a healthy corporate culture. This gentle gesture of giving seems to have woven itself into the intricate fabric of contemporary business practices.

Companies that invest in corporate gifting have a 37% higher retention rate.

Understanding the landscape of the corporate gifting industry unveils that enterprises investing in corporate gifting reap tangible rewards. Specifically, there’s an impressive statistic demonstrating 37% higher retention rates among such companies. Unveiling this percentage casts a new light on the value of corporate gifting strategies.

This number, undeniably, fortifies the significance of corporate gifting as not merely an act of generosity or a good-will gesture, but also a working business strategy. The elevated retention rates underline the impact of such an investment on loyalty and stability, which are vital for the company’s long-term success and growth.

Imagine the power these proven results could wield in encouraging more companies to embrace corporate gifting in their business model. So, in the corporate gifting industry, the 37% figure isn’t just another statistic – it’s an evident testimony to the industry’s effectiveness, pushing beyond the boundaries of traditional business practices.

97% of recipients of a corporate gift stated it made them feel valued and appreciated.

Adding a touch of statistical elegance to the narrative of the Corporate Gifting Industry, the singular fact wherein a staggering 97% of recipients express feelings of value and appreciation in receiving a corporate gift paints a vivid tableau. It underscores the resounding impact that corporate gifts have in shaping workplace impressions and sentiments – a magnitude not to be underestimated. In essence, corporate gifting emerges not as an optional courtesy, but as a strategic tool in fostering a nurturing work environment that resonates with recognition and appreciation. This figure is, therefore, a powerful testament to the efficacy of gifts, carving a niche for the corporate gifting industry as a key player in strengthening bonds and enhancing productivity. In a nutshell, the depiction of this 97% not only sparks interest but infuses the blog post with a dash of authority and credence.

Edible gifts are the most preferred corporate gifts, followed by gift cards, and clothing.

Delving into the world of corporate gifting, one may find that trends play an imperative role in understanding consumer behavior. The stated statistic related to edible gifts being the most preferred corporate gifts serves as a tantalizing morsel of information for various entities. Firstly, corporate organizations seeking to foster stronger relationships with their clients or employees can leverage this trend, ensuring their gifts are both appreciated and utilized.

On a parallel note, businesses operating within this industry can gain valuable insights, shaping their product strategy to match client preferences. For instance, confectioneries and gourmet stores can tailor their edible offerings to cater to the corporate sector specifically.

Moreover, gifting industries can project growth and plan business expansions in-line with these preferences. The sequential preference for gift cards and clothing further adds depth to this corporate gifting landscape. B2B retailers or providers dealing with these items can strategize their marketing efforts to secure a greater market share. The significance of these preferences spills over to economic trends offering a panoramic view of expenditure patterns within corporate culture.

Thus, this statistic serves as an anchoring point, helping derive tangible actionable plans and comprehensive growth strategies within the realm of the corporate gifting industry.

76% of employees prefer recognition in the form of gifts they can share with their team or their families.

Delving into the narrative of corporate gifting industry statistics, a compelling number emerges: 76% of employees favor acknowledgment through shareable gifts. This figure carries profound significance, illuminating the psyche of the modern corporate workforce. It underscores the rising trend of collective recognition and appreciation, transcending the bounds of mere individual gratification.

In the effervescent panorama of business culture, this statistic serves as a North Star, guiding companies to upgrade their gifting strategies. Sharing gifts with their team or family not just amplify the appreciation but embed a profound sense of belonging and unity amongst employees. It propels them to perceive the workplace as an extension of their personal space of comfort and collaboration – an insight vital for companies striving to nurture a thriving and cohesive corporate community.

Moreover, this tells a critical story to businesses in the corporate gifting industry: the allure of solo recognition gifts is declining, with a palpable shift towards appreciation tokens that espouse a more collective and inclusive spirit. Incorporating this understanding into their marketing plans can allow businesses to better cater to this trend, in turn driving their growth in this competitive market. In essence, this statistic provides a fundamental bedrock of understanding for the shifting landscape of the corporate gifting industry.

50% of businesses plan to increase their gift-giving budgets.

Highlighting that half of all businesses aim to amplify their gift-giving budgets heralds a surge in the corporate gifting sector. This forecasted increment not only hints at vibrant economic activities but also underscores a deepening appreciation for the role gifts play in fostering business relationships. Therefore, any blog post discussing Corporate Gifting Industry Statistics would be remiss not to emphasize such a pivotal shift, as it provides invaluable insights for retailers, gifting service providers, and companies preparing budget forecasts. Simply put, it’s a statistical beacon, illuminating future trends and potential market growth in the corporate gifting industry.

Digital gift cards now make up nearly 20% of all gifts sent to employees by corporations.

Unveiling the significance of the statistic ‘Digital gift cards now make up nearly 20% of all gifts sent to employees by corporations’ adds an intriguing layer to the narrative of the corporate gifting industry. It ascertains the wave of digitalization hitting even the humane and personal realm of employee-gifting. This shift mirrors how corporates are adapting to technology, innovating their traditional reward systems, and embracing convenience. Additionally, it foretells a broader trend, suggesting that the industry might soon witness a surge in digital gifting, driven by factors such as cost-effectiveness, instantaneous delivery, and personalization benefits. This trend, reflected in the numbers, could act as a compass for businesses to navigate and strategize their gifting policies, thereby intricately affecting the dynamics of the corporate gifting industry.

The APAC region is predicted to exhibit the highest CAGR, of approximately 15%, in the corporate gifting market from 2020 to 2026.

Peering into the realm of Corporate Gifting Industry Statistics, one cannot help but notice a gleaming jewel of information. The APAC region is poised to sprint at the forefront with an estimated Compound Annual Growth Rate (CAGR) of around 15% in this market from 2020 to 2026. This forecast doesn’t merely present an impressive number, it uncovers a narrative of swift growth and dynamic market changes in the APAC region. It points towards the increasing significance of corporate gifting practices in this geography, setting the stage for potential market players to strategize their entry points. Such a promising prediction also hints at the shifting corporate cultures and the larger values systems within which they operate. As the ground beneath tectonic market plates shifts, strategists, marketers and industry observers shall find navigating towards this information beacon essential in their quest for success in the rapidly evolving corporate gifting landscape.

More than 80% of top-tier companies make use of corporate gifting as part of their marketing strategy.

Peeling back the layers of this intriguing statistic, we unearth notable significance for the landscape of corporate gifting. A staggering 80% of elite companies integrating corporate gifting into their marketing strategy paints a vivid picture of the industry’s influence and reach. This finely woven correlation portrays a corporate world where gifting isn’t an isolated gesture but a strategic tool that helps forge stronger bonds, nudges brand recall, and forms a robust bridge between businesses and stakeholders. Embedded in this statistic, lie immense growth potential and enormous opportunities for those dabbling in the corporate gifting industry or mulling over its prospects. It’s like a compass, indicating the direction of the corporate world blowing in the winds of gifting as a marketing maneuver. A blog post discussing this industry’s statistics would greatly benefit from this figure, illuminating the considerable momentum behind corporate gifting among the business elite.

61% of businesses say they purchase gifts for their employee’s birthdays.

Diving into the heart of corporate gifting trends, we uncover the intriguing fact that 61% of businesses acquire gifts for their employee’s birthdays. This data nugget dramatically enriches the narrative on how companies leverage corporate gifting to motivate and retain their workforce. Not only does it signify the expansion of the gifting industry across unconventional avenues, but it also denotes the mounting emphasis on employee appreciation and engagement. Thus, this statistic serves as a compass, guiding businesses towards an understanding of the prevalent practices and potentially untapped opportunities in the corporate gifting landscape.


As the corporate gifting industry is projected to grow, it presents numerous untapped opportunities for businesses to foster more profound relationships with their partners, prospects, and employees. The increasing trend towards personalized gifts indicates the necessity for businesses to be more thoughtful and creative when selecting corporate gifts. Organizations should focus on gifting as an investment, not an expense, to execute strategic gifting programs that add value to recipients and drive business. Furthermore, keeping abreast of current industry statistics and trends will ensure your gifting strategy aligns with industry standards, meeting and exceeding the changing needs and preferences of your recipients, ultimately leading towards the enhancement of corporate relationships, employee satisfaction, and overall business growth.


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What's the average annual spend by a company on corporate gifting?

The amount can significantly vary depending on the size and type of the company. However, according to several sources, companies typically allocate around 1% – 2% of their total annual revenue towards corporate gifts.

What is the typical price range for corporate gifts?

Corporate gifts can range anywhere from as low as $5 for simple branded merchandise to several hundred dollars for high-end luxury items. The average, however, tends to be around $20-$50 per gift.

What types of products are most commonly used in corporate gifting?

Some of the most common types of corporate gifts include branded office supplies (like pens and notepads), tech gadgets (like USB drives and power banks), gourmet food hampers, personalized items (like mugs and t-shirts), and gift cards.

What time of year are corporate gifts most commonly given?

Corporate gifts are most often given during the holiday season (November and December), but they can also be popular during other significant times of the year such as company anniversaries, employee birthdays, or to mark a special accomplishment or milestone.

How significant is the impact of corporate gifting on employee engagement and retention?

Studies show that corporate gifting can have a significant impact on employee engagement and retention. According to a study by Forbes, companies that give corporate gifts are twice as likely to be contacted by recipients as those that don’t. They help in building a strong relationship and often increase employee loyalty and morale.
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