Connected TV advertising is quickly becoming one of the most popular forms of advertising today. With the rise of streaming services, more and more people are turning to their TVs to watch their favorite shows and movies. This has opened up a whole new world of opportunities for advertisers to reach their target audiences.
In this blog post, we’ll take a look at some of the latest connected TV advertising statistics and what they mean for the future of advertising. We’ll also discuss how advertisers can use these statistics to their advantage and how they can make the most of their connected TV campaigns. So let’s get started.
Connected TV Advertising: The Most Important Statistics
32% of the total audience and 56% of 25-44-year-olds were reached through CTV, delivering 104,000 in-target households in incremental reach.
CTV ad spend in the US is expected to increase 33% in 2022 and more than double to 38 billion US dollars by 2026.
Connected TV Advertising: Statistics Overview
86% of consumers are willing to view ads on CTV if they are relevant to them.
This statistic is important for Connected TV Advertising as it shows that consumers are more likely to watch ads on CTV if they are relevant to them. This means that brands should focus on creating ads that are tailored to their target audience in order to maximize engagement and reach.
40% of viewers will stop watching CTV if there are too many ads, but they are willing to watch up to 5.8 ads if they are relevant to the viewer.
This statistic is important in the context of Connected TV Advertising Statistics because it shows that viewers are more likely to watch ads if they are relevant to them. This means that advertisers should focus on creating ads that are tailored to specific audiences in order to maximize viewership and engagement.
92% of US households are reachable by Connected TV programmatic advertising in 2022, with 110 million users amongst Gen Z and Millennials.
This statistic is important because it shows that Connected TV programmatic advertising is becoming increasingly popular and accessible, especially amongst younger generations. This means that advertisers can reach a larger audience with their ads, and that more people are engaging with Connected TV advertising.
32% of the total audience and 56% of 25-44-year-olds were reached through CTV, delivering 104,000 in-target households in incremental reach.
This statistic matters in the context of Connected TV Advertising Statistics because it shows that CTV is an effective way to reach a large audience, specifically 25-44-year-olds, and can deliver a significant number of in-target households in incremental reach.
CTV ad spending in the US was valued at 14.19 billion US dollars in 2021 and is expected to grow to 38.83 billion US dollars by 2026.
This statistic is important because it shows the rapid growth of CTV advertising, which combines the convenience of online advertising with the reach of television. This growth is expected to continue, meaning that CTV advertising will become an increasingly important part of the advertising landscape in the coming years.
Connected TV Ad spend has increased 50% year-on-year since 2018 and is projected to account for 16.5% of display advertising spend by 2023.
This statistic is important as it shows the increasing popularity of Connected TV Advertising, which is becoming an increasingly important part of the advertising landscape. This trend is likely to continue, as more viewers are turning to Connected TV to watch their favorite programs, and marketers are recognizing the potential of this medium to reach their target audiences.
Connected TV Advertising spend will account for 16.5% of all display advertising spend by 2023.
This statistic matters in the context of Connected TV Advertising Statistics as it shows the increasing importance of Connected TV Advertising in the advertising industry, indicating that companies should consider investing in this type of advertising in order to stay competitive.
Connected TV Advertising spend amongst companies increased by 22% from 2019 to 2020, due to companies investing more in ad quality and trusting CTV with their brand’s safety.
This statistic is important in the context of Connected TV Advertising Statistics because it shows that companies are increasingly investing in Connected TV Advertising, which indicates that it is becoming a more popular and trusted form of advertising. This could lead to more companies investing in Connected TV Advertising in the future, as well as more research and development into the technology.
85% of UK consumers feel they will always have a television in their home, indicating the emotional attachment audiences have to this device and its adaptation to Connected TV.
This statistic is important in the context of Connected TV Advertising as it shows that people will continue to watch television in the future, making it a viable platform for advertisers.
39% of adults watch streaming video content daily and 60% watch weekly, indicating that post-pandemic Connected TV viewing has not decreased and will continue to grow.
This statistic is important in the context of Connected TV Advertising Statistics because it shows that Connected TV viewing is still popular and will continue to grow, meaning that Connected TV Advertising is still a viable option for advertisers.
CTV ad spend in the US is expected to increase 33% in 2022 and more than double to 38 billion US dollars by 2026.
This matters in the context of Connected TV Advertising Statistics because it shows that CTV ad spend is increasing rapidly, indicating that more and more businesses are recognizing the potential of CTV advertising to reach their target audiences. This is important for businesses to understand in order to make informed decisions about their advertising strategies.
In 2021, CTV advertising spending in the United States was valued at 14.19 billion U.S. dollars and is expected to reach 38.83 billion U.S. dollars by 2026.
This statistic matters in the context of CTV advertising statistics because it highlights the rapid growth of CTV advertising and the potential for businesses to reach their target audiences through tailored, skippable ads. This statistic also demonstrates the potential for CTV advertising to become a major advertising platform in the future.
CTV viewership is increasing, especially among younger generations, with 218.3 million people in the US using CTV in 2021 and forecast to exceed 230 million by 2024.
This matters in the context of Connected TV Advertising Statistics because it indicates that CTV is becoming an increasingly popular platform for content consumption, particularly among younger generations. This means that CTV advertising is becoming more important for businesses looking to reach these audiences.
CTV campaigns can be targeted using device make and model, geotargeting, dayparting, retargeting, and content type. This matters in the context of Connected Tv Advertising Statistics because it allows advertisers to target their campaigns to specific audiences and reach them in the most effective way. This helps to ensure that their message is seen by the right people and that their ad spend is maximized.
41% of surveyed marketers pulled budgets away from social media to invest in CTV.
This matters in the context of Connected TV Advertising Statistics because it shows that advertisers are recognizing the potential of CTV to drive performance metrics like return on ad spend and cost per acquisition, and are willing to invest in it as an alternative to social media.
45.7 million Gen Z, 56.5 million millennials, 48.5 million Gen X, and 32.8 million baby boomers are CTV viewers in 2020, totaling 183.5 million viewers overall.
This statistic is important for Connected TV Advertising because it shows that CTV viewership is not limited to younger demographics, but is also popular among older demographics. This means that advertisers should consider targeting all age groups when advertising on Connected TV devices.
CTV advertising is the fastest growing digital channel, with 79% of households spending the same or more on streaming content compared to 2021, making it a great option for advertisers.
This matters because it shows that CTV advertising is a viable option for advertisers to reach a large and growing audience.
CTV advertising offers advanced audience targeting opportunities, improved ad spend efficiency, and higher ad conversions, which are all important benefits for marketers. This matters in the context of Connected TV Advertising Statistics because it shows that CTV advertising is an effective and efficient way for marketers to reach their target audience and achieve their desired results.
Millennials and Gen Z are the primary target market for CTV, with a projected growth of 2.1 million and 6.5 million respectively by 2025.
This matters in the context of Connected TV Advertising Statistics because it shows the potential for growth in the CTV market. Companies can use this data to target their advertising campaigns to the younger generations, which will likely result in increased revenue.
62% of people ages 18-34 watch video on a TV via a connected device daily, compared to 46% of adults in US households, 40% in 2020, 25% in 2017, and 4% in 2012.
This statistic matters in the context of Connected TV Advertising Statistics because it shows that younger individuals are more likely to use connected TV devices than any other age group, making them a key demographic to target with Connected TV advertising.
Conclusion
Connected TV advertising is quickly becoming a major player in the advertising landscape. With its ability to target specific audiences, deliver high-quality video content, and measure results, it’s no wonder that more and more businesses are turning to connected TV advertising to reach their target audiences.
As connected TV advertising continues to grow, it’s important to stay up to date on the latest connected TV advertising statistics to ensure that you’re making the most of your advertising budget. With the right data, you can make informed decisions about your connected TV advertising strategy and maximize your ROI.
References
1 – https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/
2 – https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/
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5 – https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
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13 – https://basis.net/blog/top-4-benefits-of-connected-tv-advertising
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15 – https://www.insiderintelligence.com/content/new-advertisers-helping-ctv-exceed-expectations-sponsored-content
16 – https://mountain.com/blog/connected-tv-statistics/
17 – https://www.madhive.com/resources/article/connected-tv-stats
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19 – https://www.eskimi.com/blog/ctv-statistics-and-trends#
20 – https://www.eskimi.com/blog/ctv-statistics-and-trends#
