ActiveCampaign vs Keap: Which one is better?

Product Activecampaign Keap
Description Activecampaign is an email marketing, marketing automation, and CRM platform that helps you create incredible customer experiences. Keap offers businesses and teams a robust CRM solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration.
Gitnux Rating Great product Great product
Pricing Model User-based pricing User-based pricing
Pricing Rates -Standard
Could be better Template Functionality
Tech support
Email editor
Native integrations
Deliverability rates
Kickstart fee
Key Features Email marketing
Marketing Automation
ActiveCampaign CRM
Messaging SMS & chat
Sales & Marketing Automation
Email Marketing
Support Contact Us
Request a Demo
Free trial
Privacy Policy
Legal GDPR
Your Privacy Choices
Extended Review Read Review Read Review
Best for Activecampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses. Infusionsoft is one of the most popular marketing automation tools for small businesses.

What is ActiveCampaign and who is it for?

ActiveCampaign is an all-in-one marketing automation and customer relationship management (CRM) platform. It enables businesses to create automated workflows, segment customers into lists, send personalized emails and track their results in real time. ActiveCampaign also provides features such as contact scoring, lead nurturing campaigns and A/B testing for optimizing email campaigns.


ActiveCampaign is a customer experience automation platform that provides features such as email marketing, automated messaging and workflows, CRM (customer relationship management), sales automation, website tracking & analytics and more.
Some of the key features include:
• Automated Email Campaigns
– Create personalized emails with dynamic content based on user behavior or preferences. Schedule campaigns to be sent at specific times for maximum impact.
• Automation Workflows – Set up custom rules to trigger messages when certain conditions are met in order to automate your business processes.
• Segmentation & Personalization – Target users with tailored messages by segmenting them into different groups according to their interests or behaviors.
• A/B Testing – Test different versions of an email campaign against each other in order to determine which one performs better before sending it out en masse.
• Analytics & Reporting – Measure performance metrics like open rates, click-through rates, conversion rates and more so you can make informed decisions about your campaigns’ success rate

Activecampaign is a customer relationship management (CRM) and marketing automation software designed for small to medium-sized businesses. It helps users automate their sales, marketing, and customer service processes in order to increase efficiency and improve customer relationships.

What is Keap and who is it for?

Keap is a customer relationship management (CRM) and marketing automation software designed to help small businesses automate their sales, marketing, and operations. It provides tools for email campaigns, e-commerce transactions, lead scoring & tracking, contact database management and more.


Keap is a customer relationship management (CRM) and marketing automation platform designed for small businesses. It offers features such as contact management, email campaigns, e-commerce integration, lead scoring and tracking, sales funnel automation, social media integration, automated follow-up sequences and more. Additionally it provides reporting tools to help you measure the success of your campaigns.

Keap is a customer relationship management (CRM) software designed for small businesses. It helps automate marketing, sales and operations tasks so that business owners can focus on growing their companies. Keap also provides tools to help manage contacts, track leads, create campaigns and more.

What are the benefits & downsides of ActiveCampaign and what say users about it?

– Activecampaign offers a comprehensive suite of marketing automation tools, including email campaigns, segmentation and personalization capabilities. This makes it easy to create targeted campaigns for specific customer segments or even individual customers.
– It also provides powerful analytics that allow you to track the performance of your emails in real time so you can quickly adjust strategies as needed.
– The platform is highly customizable with an intuitive user interface that allows users to easily set up automated workflows and customize their own templates without needing any coding knowledge.

– Activecampaign does not offer native integration with some popular third party services such as Salesforce or Shopify which may limit its usefulness for certain businesses who rely heavily on these platforms.
– Its pricing structure can be expensive compared to other similar solutions depending on how many contacts are being managed by the system and what features are required (such as A/B testing).

Overall, users seem to be very satisfied with the software Activecampaign. Many report that it is easy to use and has a wide range of features for managing email campaigns. They also appreciate its flexibility in terms of customization options and integrations with other services. The customer service team is often praised as being helpful and responsive when needed.

What are the benefits & downsides of Keap and what say users about it?

Keap offers a wide range of features, including automated marketing campaigns, CRM capabilities, ecommerce tools and more. It also provides an easy to use interface that allows users to quickly create powerful sales funnels and email sequences. Additionally, it integrates with many third party services such as Zapier or MailChimp for further customization options.

– The software is designed specifically for small businesses so the pricing structure is very reasonable compared to other enterprise solutions on the market today. Plus there are several plans available depending on your needs which makes it easier to find one that fits within your budget constraints.

– While Keap has some great features, they can be difficult to learn how to use if you’re not familiar with them already (especially when creating complex automation sequences). This could lead to wasted time trying out different settings before getting things right – something you don’t want in a business setting where time equals money.

– Another downside is its lack of integration with popular accounting programs like QuickBooks or Xero; this means manually inputting data from one system into another which can take up valuable resources away from running your business efficiently

Users generally have positive reviews of Keap, praising its ability to help them manage their customer relationships and automate marketing tasks. Many users appreciate the software’s intuitive user interface and comprehensive suite of features that make it easy for even novice users to quickly get up-to-speed with using the platform. Additionally, many customers report excellent customer service from Keap’s support team when they need assistance or have questions about how to use certain features.

What are the differences between ActiveCampaign and Keap and in which case should you use either of them?

ActiveCampaign and Keap are both marketing automation software solutions. Both offer features such as email marketing, lead scoring, contact management, segmentation capabilities, and more.

The main difference between the two is that ActiveCampaign focuses on providing an easy-to-use platform with a low barrier to entry for small businesses while Keap offers a more comprehensive suite of tools designed for larger enterprises. Additionally, ActiveCampaign’s pricing model is based on the number of contacts in your database whereas Keap charges by user licenses which can be cost prohibitive for smaller companies.

Activecampaign is generally a better choice than Keap when it comes to email marketing automation. It offers more features, such as automated emails, segmentation and tagging capabilities, A/B testing options for campaigns, advanced analytics tracking tools and an intuitive drag-and-drop builder that makes creating emails easier. Additionally, Activecampaign has lower pricing plans compared to Keap which can make it more cost effective for businesses with smaller budgets or those just starting out in the world of email marketing automation.

The choice between Keap and Activecampaign depends on the specific needs of a business. Generally speaking, if you need more advanced features such as automation, sales funnel tracking and detailed reporting then Keap is probably the better option. If cost is an issue or your business requires simpler email marketing tools like list segmentation and A/B testing then Activecampaign may be a better fit.

Feature Comparison: ActiveCampaign and Keap

Board View (Kanban)YesYes
Desktop & Mobile AppYesYes
Creating tasks and subtasksYesYes
Workflow BuilderYesYes


Board View (Kanban)

A kanban board is a tool for workflow visualization, designed to help you bring clarity to your work process and enhance efficiency by limiting work to boards. Activecampaign has a kanban tool which is a project management platform for collaboration, workflow management, improving business processes, and delivering quality work. Keap has a kanban tool connector that connects services without the need for separate integration tools.

Desktop & Mobile App

Desktop and mobile apps provide users with better accessibility to their saved information and keep track of their progress and productivity. The Activecampaign app has core features that assist a user to check reports, seeing email performance, or updating their CRM, and offers mobile marketing reports and analytics. Infusionsoft by Keap/s new app helps save your precious time by sending automated emails on your behalf by simply setting up a follow-up response to a future date right within the customer contact record in the app.

Creating tasks and subtasks

These apps offer users more efficient ways to create and complete tasks. Actiecampaign allows users to create tasks by inserting a google extension to create contact and deal tasks right from their Gmail inbox. Infusionsoft has a task object that assigns a manual follow-up responsibility to an infusion user.


Reports are an important factor that evaluates the performance and progress of each completed task. Both apps have performance reporting which allows a user to evaluate the effectiveness of a campaign within the campaign builder.

Workflow Builder

A workflow builder plans and organizes tasks into smaller and more manageable tasks. Both apps have marketing automation which helps in gearing your business to build efficient processes using a variety of automation settings.


Integrations to assist users to have a variety of streams to share information. Activecampaign integrations assist a user to build a complete customer experience by connecting your software with a seamless journey in order to increase reach and engagement. Infusionsoft integrations connect your apps without writing code and automate with no coding.


Table of Contents



Browse more software comparisons


Never miss
an Update

Stay in touch with our latest Content.