The Most Surprising Cereal Industry Statistics in 2023

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Highlights: The Most Important Cereal Industry Statistics

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Step right into the crunchy world of the cereal industry as we delve deep into its riveting statistics. The cereal industry is a fascinating behemoth, ruling breakfast tables across the globe, but do we really know what goes into that bowl of wholesome goodness?

This blog post aims to enlighten cereal enthusiasts and market watchers alike about the trends, growth, and certain unexpected turns in the multi-billion dollar cereal industry. Fasten your seat belts and get ready to immerse yourself in numbers that hold the power to surprise, impress and even astound you. Our journey begins with grains and ends with insights ripe enough to change the way you look at your morning meal.

The Latest Cereal Industry Statistics Unveiled

In 2020, the U.S. cereal market size was valued at USD 35.9 billion.

Reflecting on the magnitude of the U.S. cereal market size, valued at a whopping USD 35.9 billion in 2020, catapults us into the heart of an astoundingly lucrative industry. It impressively broadcasts the undeniably robust and expansive growth opportunities within the sector. Funnily enough, we discover that the humble breakfast bowl of cereal isn't so modest after all. This hefty valuation isn't just a number - it's a testament to the cereal lovers, market trends, consumer preferences, and countless brands working meticulously behind the scenes.

It's an invitation to delve deeper into understanding what drives this giant industry - a statement screaming out the industry's command over consumer food choice, market potential, and economic impact. So, as we crunch on to ponder more cereal industry statistics, this one sets the stage for us, giving context and perspective essential for our exploration.

Breakfast cereal market growth is expected to witness a CAGR of 4.3% from 2021 to 2028.

The statistic becomes a pivotal bearing, adding depth to our understanding of the Breakfast Cereal Industry. Reflecting an anticipated CAGR of 4.3% from 2021 to 2028, it portrays a panorama of potential, presenting a vital stepping stone on the timeline of the cereal market evolution.

With these numbers, one can anticipate future market trends, strategize investments, and harness new opportunities within the industry. It augments the perspective, shaping the narrative of the cereal industry's vibrant future, setting the stage for an engaging discourse on the industry's statistical anatomy in the blog post.

There are nearly 4,000 ready-to-eat cereal products on the market today.

Highlighting the figure of nearly 4,000 ready-to-eat cereal products in today's market, the sheer volume becomes a testament to the dynamic landscape of the cereal industry. It serves as a vibrant illustration of the breadth and diversity that this industry offers.

This not only reflects the intense competition within the sector, but also captures the continuous innovation and evolving consumer tastes that cereal manufacturers cater to. Varying flavors, nutritional content and ingredient combinations all wrapped up in these thousands of cereals convey a compelling narrative of a thriving, responsive and ever-expanding industry.

In 2019, the U.K cereal production amounted to approximately 16.6 million metric tons.

Highlighting this substantial figure of the UK's cereal production at 16.6 million metric tons in 2019, eloquently serves as a testament to the prodigious scale and magnitude of the industry. With such a vast quantity of cereal being produced, this datum clearly indicates a thriving and healthy market, which is of immense importance to economic stability.

This reveals the profound impact of the cereal industry on the UK economy, and importantly, on food supply and demand. It also conveys the potential for growth and opportunity within this sector, an intriguing beacon for industry stakeholders and observers alike.

In 2017, 43.4 million Americans consumed Kellogg's Special K.

Highlighting the consumption of Kellogg's Special K by 43.4 million Americans in 2017 showcases the imperial hold and extensive reach of the brand in the American cereal market. This staggering figure underscores not just the popularity of this particular product, but also underlines the potential customer base within the cereal industry as a whole.

Such impactful data helps contextualize its market dynamics, delving into consumers' preferences and brand loyalties, thus fashioning a comprehensive landscape of the cereal industry. Ultimately, it paints a vivid portrait of consumption patterns, aiding in strategic planning and future market predictions.

In 2021, the Kellogg Company had a net sales worth about 13.77 billion U.S. dollars worldwide.

Diving deep into the granulated world of the cereal industry, you cannot miss pondering over the monumental achievement by the Kellogg Company. Around $13.77 billion worth of net sales in 2021 suggests a significant hold of the Kellogg Company in the global cereal market. From a perspective of cereal industry statistics, this figure justifiably turns all the heads, exhibiting the immense potential and profitability of the cereal market worldwide.

Such a figure, bathed in billions, underscores the market dominance of a single player, setting a prodigious precedent for business savviness within the industry. It also serves as a mirror to reflect the buying behaviors of consumers and the way their preferences align with the Kellogg Company's offerings. Thus, it's a fascinating number, embodying the taste buds, marketing appeal and purchasing power—all rolled into one significant statistic.

In 2013, children's cereal had an average sugar content of 38 percent.

Highlighting the statistic that in 2013, children's cereal had an average sugar content of 38 percent hits a stark note in our exploration of Cereal Industry Statistics. This fact serves as a bracing indicator of the dietary landscape, providing insights into both the manufacturing perspectives of the cereal industry and the consumption patterns amongst children.

Issues swirling around childhood obesity and overall health start to assemble around statistics like this, triggering a public discussion about the industry's responsibility for sugar regulation. It paves way for an important narrative on how market trends have evolved over the years and underscores the pressing need for industry reform.

Private label brands accounted for 10% of the total U.S. cereal market in 2019.

Weaving this impressive piece of data into the fabric of your Cereal Industry Statistics blog post truly enriches its narrative. Demonstrating the unexpectedly significant presence of private label brands, this 10% statistic serves as an underdog story in a seemingly dominated market space. It adds substance not just to the unimaginable scale of the U.S. cereal market, but also emphasizes the evolving dynamic of consumer choices.

This meteoric rise of private brands paints an intriguing picture, a changing landscape where established brands are enduring a pledge of fealty from their loyal patrons. Furthermore, it sparks interest in diving deeper to understand the factors propelling private labels to dine at the same table with the industry's cereal titans. Information like this may easily become a healthy appetite stimulant for your readers eager to satisfy their curiosity about cereal market surprises.

Cereal serving sizes have grown from 27 grams in the 1970s to up to 61 grams in 2018.

The expanding waistlines of the cereal serving sizes, leaping from a modest 27 grams back in the 1970s to a hefty 61 grams in 2018, paints a compelling picture of how the cereal industry has evolved. This upward shift isn't just adding extra grain to your morning routine; it's emblematic of a broader trend in consumption and production patterns.

This indicates an industry adaptation to continuously changing consumer preferences. Bear in mind, a heartier cereal portion not only impacts the consumer's dietary intake but also shakes up the industry’s production, pricing strategies, and packaging innovations. Thus, the swelling cereal portion sizes emerged as much more than a breakfast revolution - they are distinctive markers of industry growth, consumer behavior and market strategies.

General Mills gained 75 basis points of cereal market share in 2021.

Expertly navigating turbulent market waters, General Mills succeeded in capturing an additional 75 basis points of cereal market share in 2021, asserting its dominance in the fiercely competitive cereal arena. In the context of a broader discussion of cereal industry statistics, this tangible growth signals General Mills' strategic ingenuity and market appeal.

It's a strong testament to their brand's capacity to attract and retain consumer loyalty in a sea of breakfast options. This shift is something other players and potential entrants must consider. It isn't merely a numeric increase; it paints a picture of market dynamics, consumer preferences, and the strength of General Mills' competitive strategies.

Australia consumed 19.59 kilograms per person of breakfast cereals in 2020.

In the realm of Cereal Industry Statistics, the noteworthy detail of Australia consuming 19.59 kilograms per person of breakfast cereals in 2020 becomes a crispy spoonful of data. This figure serves as a testament to the pervasive cereal culture thriving in Australia, revealing an insatiable appetite for this breakfast staple amongst Australians.

By munching these numbers, one can suggest trends in consumer behavior, allowing industry players to better strategize. Simultaneously, it provides crucial grain for thought for new entrants looking to break into the Australian market. Moreover, it offers dietary experts the opportunity to analyze the nutritional habits and preferences of the Australian populace, triggering food for thought far beyond just breakfast.

This nugget of information, once served up alongside other data, could even influence innovate product development. Essentially, this statistic is an invitation to cereality, taking us closer to understanding the commercial and nutritional undercurrents of the Australian breakfast table.

North America accounted for the largest revenue share of 35.4% in the breakfast cereal market in 2020.

Unveiling the powerhouse in the breakfast cereal market, it's no surprise to see North America taking the lead with an impressive 35.4% share of the global revenue in 2020. This colossal figure speaks to the strong cereal consumption culture in this region, and illustrates how integral these morning meals are to the daily lives of North Americans.

This dominance provides vital insights to industry stakeholders and investors, as it highlights North America's potential as a key market for existing and future product innovations and investment opportunities. Anchored by this statistic, it's clear that understanding North America's preferences and trends is crucial for success in the rapidly evolving breakfast cereal industry.

Cereal production in the European Union was around 277.4 million metric tons in 2016.

The juicy nugget of information that the European Union saw a cereal production of approximately 277.4 million metric tons in 2016 sheds fascinating light on the sheer scale and the pulsating heartbeat of the industry. Envision each ton as a cog in the grand machinery of the cereal industry, churning out wholesome meals for millions.

The massive volume underscores the pivotal role Europe plays on the global cereal stage, acting as a barometer for the demand and supply trends. This stirring statistic drums home the point that this industry is not to be scoffed at but respected for its capacity and potential. Ultimately, understanding this figure is akin to holding a vital piece of a jigsaw puzzle, enabling a more comprehensive, enriched picture of the global cereal market.

93% of households in the U.K. are purchasing cereal, according to a 2018 report.

Peering into the thicket of industry statistics and consumer trends, we find one cereal-related pearl that stands out: A 2018 report reveals 93% of UK households have cereal on their shopping lists. Why the fuss, you ask? Picture this: an astounding nine out of ten breakfast tables strewn with some variety of cereal, from luxury granola to humble cornflakes.

Translating that into market potential, it becomes clear that the cereal industry in the UK isn't just thriving; it has an immense, and largely guaranteed, customer base. This high percentage indicates the prevalent cultural affinity for cereal in the UK, making it a central figure in the daily breakfast narrative. So, for anyone engaged in or analyzing the cereal industry, this powerful trend is not a mere tipping point—it is the north star guiding the way in strategic decision making.

In 2016, cold cereals constituted 89.7% of cereals eaten at breakfast time in the U.S.

Highlighting the dominance of cold cereals in the breakfast scene in 2016 gives a clear illustration of the consumer trends and preferences within the cereal industry. It paints a vivid picture of a market largely inclined towards cold cereals, almost reaching the 90% mark. Such a statistic is crucial in underscoring the significant place of cold cereals in shaping strategies for cereal companies.

Besides, industry players, investors, and marketers can fully comprehend the extent of potential opportunities and challenges that prevail in the landscape. Thus, this striking numerical snapshot serves as a key starting point in guiding driving forces behind the cereal industry. Apart from that, it is equally influential for decision making processes for consumers and nutrition-focused organizations.

According to a 2012 report, 31% of all American breakfast eaters consumed cereal.

Embedding the compelling figure that nearly one-third of American breakfasters dived into a bowl of cereal in 2012, as per a report, offers an arresting tableau of the cereal industry's impact and reach. This essential nugget of data not only illustrates the enduring popularity of cereal as a choice of breakfast but also sparks intriguing questions about changes in consumer behaviors over time.

Thus, it serves as a peak into the substantial market share commanded by the cereal industry and provides an opportunity to burrow into deeper analysis and discussion around its use, preference, and trends.

In 2023, the whole grain and high fiber foods market is expected to reach USD 43.8 Billion.

Highlighting this projection of the whole grain and high fiber foods market reaching USD 43.8 Billion by 2023, underpins the profound potential for growth and profitability within the cereal industry. Such a statistic demonstrates the rising consumer demand for healthier food choices, notably those rich in whole grains and fiber.

It paints a robust landscape for those in the cereal industry which traditionally utilizes these elements, to capitalize on this trend, optimize their product offerings and strategize their market positioning. Furthermore, it can act as a catalyst for innovation and product development within the industry, inspiring the creation of new cereal products that align with this consumer preference shift and potentially drive market expansion.

In India, The packaged wheat flour market growth is expected to reach INR 75,500 Crore in 2024 from INR 29,500 crore in 2019.

Embedded within the escalating market value of packaged wheat flour in India lies the magnitude of burgeoning consumer behaviors and trends in the cereal industry. Notably, it signifies consumers' growing inclination towards convenient, packaged food items. Shedding light on the escalating trajectory from INR 29,500 Crore in 2019 to an anticipated INR 75,500 Crore in 2024, it highlights the phenomenal growth potential and burgeoning investment prospects for companies in the cereal industry.

Moreover, this data point acts as a barometer of the evolving traditional Indian cereal market, accentuating the paradigm shift from open and unbranded cereals to hygienically processed, branded products. Hence, it offers comprehensive insights to aid marketers in formulating effective strategies for positioning their cereal related products and capitalizing on this growing segment.

Quaker Oats has a grocery market share of 60.4% in the UK as of 2021.

A remarkable spotlight in our exploration of Cereal Industry Statistics rests on the significant dominance Quaker Oats holds in the UK, reigning with a market share of 60.4% as of 2021. This meaningful figure amplifies the brand's influential presence in the UK's cereal scene, illustrating its towering stance over competitors.

Particularly, this highlights the business tactics, consumer engagement and branding strategies employed by Quaker Oats, clearly resonating with more than half the consumer base. Essentially, it sketches a comprehensive view of the cereal market landscape in the UK, with Quaker Oats as a trailblazing titan, demonstrating a masterclass in melding market trends with consumer demand.

The global oatmeal market was worth US$ 2.3 Billion in 2020.

Highlighting the impressive value of the global oatmeal market at a staggering US$2.3 Billion in 2020 adds substantial weight to the discussion about the cereal industry's economic power. It paints a picture of the influential role oats play in the cereals market, creating a tangible feel for the widespread consumer demand for this healthy breakfast staple.

These figures also underscore the potential growth opportunities within the sector, setting the stage for a dynamic narrative about the future trajectory of the cereal industry. Furthermore, it provides key insight into consumers' dietary preferences which could ignite intriguing conversations around health-conscious eating trends. Such compelling figures drive home the fact that the business of oats isn't just about the grain; it's a multi-billion dollar industry with far-reaching implications.


Navigating through the complex terrain of the cereal industry can be challenging, but understanding the intricacies of its statistics gives a clearer picture. Observing annual trends, consumer choices, fluctuating sales, and new product innovations is a vital part of staying informed. With its continuous evolution to meet shifting consumer demands, the cereal industry serves as a fascinating indicator of larger societal trends and preferences. Whether you're an investor, marketer, industry analyst, or simply a cereal lover, understanding these statistics arms you with the knowledge to make informed decisions or predictions about the breakfast industry's future.


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Frequently Asked Questions

The cereal industry is currently experiencing growth, driven by consumer demand for healthier breakfast options and increasing population. Despite the competition from other breakfast foods, the convenience of cereals still makes them a popular choice.
The global cereal market was valued at around USD 40 billion in 2020 and is expected to grow at a CAGR of 4.5% from 2021 To 2028 according to several market analysis reports.
The leading players in this industry are large food corporations like General Mills, Kellogg’s, and Post Holdings. These companies have long-standing brand recognition and a broad range of products.
The key factors driving growth in the cereal industry include increasing health consciousness among consumers, product innovation, convenience, and the growing trend of on-the-go breakfast options.
The demand for organic and gluten-free cereals has had a positive impact on the industry. These trends have led to the introduction of a broad array of new products as manufacturers try to cater to evolving consumer preferences.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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