The Most Surprising Buy Now Pay Later Industry Statistics in 2023

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Highlights: The Most Important Buy Now Pay Later Industry Statistics

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In an era marked by the unprecedented surge of digital shopping, the Buy Now Pay Later (BNPL) industry has emerged as a revolutionary financial solution that's redefining the way consumers approach online transactions. As its popularity skyrockets, this dynamic industry continues to experience a profound transformation and growth. This blog post delves into key statistics that illuminate the current landscape of the BNPL industry, painting a detailed picture of its rising trajectory, expanding user base, global market penetration, and its projected future trends. Whether you're a savvy investor, an online retailer, or a curious consumer, these industry statistics shed light on the potential opportunities and challenges looming in this rapidly evolving financial sector.

The Latest Buy Now Pay Later Industry Statistics Unveiled

The Buy Now Pay Later industry is growing rapidly and is expected to account for nearly 3% of global ecommerce spending by 2023.

Indubitably, this eye-opening statistic holds a firm position within our discourse on the Buy Now Pay Later Industry Statistics. Its significance lies in its apt portrayal of the burgeoning popularity and impact of the Buy Now Pay Later (BNPL) model. Insight into the projection that it will represent approximately 3% of global ecommerce spending by 2023 points to intriguing shifts in consumer behavior. It paints a picture of an ecommerce landscape continually adapting to meet consumers' evolving financial and convenience needs. In essence, it underscores the imperative for e-businesses, regardless of size, to harness the potential of BNPL services as a strategic lever to fuel business growth and stay competitive in the ever-evolving world of ecommerce.

The global Buy Now Pay Later platforms market size was valued at USD 7.3 billion in 2019 and is expected to grow at an annual rate of 21.2% from 2020 to 2027.

Dive headfirst into the depths of this striking statistic: the Buy Now, Pay Later (BNPL) platforms market, previously swimming at the USD 7.3 billion mark in 2019, anticipates a robust upstream swim at an annual growth rate of 21.2% between 2020 and 2027. This echoes boisterously on the significance of the BNPL platforms in transforming the ecommerce scene.

The soaring figures herald the future direction of the payment industry, demonstrating a shift in consumer finance behavior, as shoppers veer towards more flexible payment options that align with their spending habits. The projected surge in annual growth paints a vivid picture of the immense potential waiting to be tapped in the BNPL industry, encouraging businesses to catch this early wave. As such, these statistics signal not just strength and growth, but a breathtaking evolution of consumer credit and ecommerce synergy.

The Buy Now Pay Later usage by shoppers aged 18-34 increased by 32% during the 2020 holiday season.

Highlighting the surge in Buy Now Pay Later usage by 34% among the 18-34 age group during the 2020 festive season essentially serves as a magnifying glass on the rapidly shifting trends in consumer behavior. It mirrors the growing appeal and increasing acceptance of flexible payment options within this demographic—which notably, forms a significant segment of the online shopping market. This signals an opportunity for businesses to tailor their strategies, emphasizing BNPL schemes as a vital part of their customer service offerings. It also underscores the ongoing evolution within the payments industry and subtly underscores the need for retailers to recalibrate their operations to remain relevant and competitive in this changing scenery.

45% of US customers have used BNPL services at least once.

Illuminating the market reach of the Buy Now Pay Later (BNPL) industry, a staggering 45% of US customers have welcomed the opportunity to use these services at least once. Highlighting not just a nascent trend, but an established financing option, this statistic underlines the extensive inroads BNPL firms have made into the purchasing habits of the American public. Such a striking figure emphasizes the potential for growth, the impact on consumers' buying behaviors, and the intensifying competition this poses for traditional credit services. In dissecting the pulsating lifeblood of the BNPL industry, this statistic is not merely a number—it’s a testament to the transformative influence of this industry on American spending behaviour.

In 2020, 84% of BNPL purchases were made online.

Highlighting the statistic that 84% of BNPL (Buy Now Pay Later) purchases were made online in 2020 brings to light the remarkable digital shift this sector has witnessed. In an era where every industry is edging towards digital platforms, this figure demonstrates that BNPL industry is not only keeping up with the times but significantly flourishing. This trend showcases the growing consumer trust in digital transactions and the rise of e-commerce, while also shedding light on the potential market for future innovation and expansion in the online BNPL sector. This concrete figure gives depth to the evolving narrative of online shopping habits and digital consumer patterns, integral for the comprehension of the BNPL industry's vast scope and trajectory. It's a testament to the far-reaching implications of technology on consumer behavior today.

BNPL transactions in Australia nearly doubled from $3 billion in 2019 to $5.6 billion in 2020.

In the realm of Buy Now Pay Later (BNPL) Industry statistics, real-life financial narratives are deftly woven from threads of numbers. The thrumming heartbeat of Australia's financial practices pulsates in the rhythm of one statistic - BNPL transactions catapulting from $3 billion in 2019 to a staggering $5.6 billion in 2020.

This surging tide convincingly suggests how Australians are embracing digital transformation in their financial behaviour and turning to BNPL options at an exponential pace. With almost double the spending, the statistic testifies to an exploding demand for flexible payment alternatives. Thus, it provides immense scope for businesses seeking to capitalize on this trending buying behaviour. Evidently, the future course of e-commerce and digital payment sectors will dance to the tune of this accelerating BNPL rhythm, making it an indispensable plot twist in our industry tale.

By 2024, BNPL schemes are expected to account for 9% of all UK e-commerce payments.

Exploring this fascinating projection, one can't help but appreciate the bold narrative it paints about the future of the Buy Now Pay Later (BNPL) industry. This statistic is a testimony to the growing dominance and rapid expansion of BNPL schemes in the UK economy. With predictions of accounting for 9% of all UK e-commerce payments by 2024, the statistic frames a compelling image of the direction consumer behaviors and e-commerce trends are taking. It suggests an era of increased buyer empowerment and flexibility, but also conveys the potential challenges online vendors may face in adjusting their payment architectures. Ultimately, this statistic is a lighthouse illuminating the landscape of future e-commerce, guiding business strategies and policy decisions.

In the UK, 83% of BNPL agreements in the year to end-June 2020 were for women’s clothing.

Shedding light on the industry preferences within the BNPL (Buy Now Pay Later) sphere, the fact that a hefty 83% of BNPL agreements were attributed to women's clothing in the UK till June 2020 is quite telling. It uncovers the enormous traction and stronghold this industry has in the fashion domain, specifically for women. This figure projects the popularity and dependence of female consumers on deferred payment options for their fashion purchases. Consequently, it prompts businesses, particularly in women's fashion, to consider offering BNPL services as a necessary option to drive sales and attract customers. Therefore, it contributes vital insights on market preferences and customer behaviour within the BNPL industry.

Around 10% of all German e-commerce payments are predicted to be made via BNPL by 2024.

The projection that 10% of all German e-commerce payments will be conducted via Buy Now Pay Later (BNPL) by 2024 paints a vivid picture of the rising influence of this payment option in Germany's digital market. This number not only signifies the growing trust and acceptance among consumers, but also heralds a shift in the dynamics of e-commerce transactions. Embedded within this forecast is an enticing story of potential growth and strategical pivot for those in the BNPL industry. Thus, as we leap further into the digitized future, this statistic serves as both, a compass for the current trajectory and a beacon for the holistic development in the imminent years.

By the year 2025, BNPL platforms are expected to process nearly $680 billion in transactions worldwide.

Projecting ahead to 2025, with BNPL platforms anticipated to process transactions nearing a staggering $680 billion worldwide, it's crystal clear that the Buy Now Pay Later industry is not just a temporary trend, but a fiscal force gathering momentum. This significant number signifies the burgeoning trust consumers are placing in the flexibility and user-friendliness of these platforms as an alternative to traditional payment methods. Moreover, it underlines the growing attraction of retailers globally, who recognize the business-boosting potential of these platforms. Thus, this forecasted figure is tantamount to a beacon, illuminating the escalating influence and value of the BNPL industry in the global market.

In 2020, over 50% of BNPL users in the US were Millennials.

Drawing attention to the astonishing figure recorded in 2020, where over half of the Buy Now Pay Later (BNPL) users in the US were Millennials, underscores the evolutionary dynamism within the payment industry. This youthful demographic's adaption offers a revealing snapshot into the shifting behaviors, trends, and demands in consumer spending. It also manifests an intriguing facet worth examining - the increasing inclination of tech-savvy, online shopping enthusiasts toward flexible payment options. This demographic's pivot itself serves as a concrete testament to the escalating influence and undeniable potential of the BNPL industry in shaping future financial landscapes. Moreover, this statistic highlights a valuable insight for industry players to finetune their marketing strategies, accentuating the need to make their offerings more appealing to this digitally-inclined generation.

In Australia, 21% of adults had a BNPL account in 2020.

The figure, highlighting that 21% of adults in Australia owned a BNPL account in 2020, offers us a glimpse into the surging wave of the Buy Now, Pay Later (BNPL) industry. It paints a vibrant picture of an evolving economy where conventional spending habits are making way for more flexible financial solutions. This figure reverberates through the blog post, illuminating the popularity and sweeping adoption of the BNPL approach in modern Australian society. As we navigate through the labyrinth of BNPL industry statistics, this number serves as a beacon, signifying a marked shift in consumption patterns and encouraging prospective businesses and consumers to dive into the promising waters of Buy Now, Pay Later schemes.

Klarna, a leading company in BNPL, has over 90 million global users.

Illustrating the vast reach of Klarna, a leading name in the Buy Now, Pay Later (BNPL) sector, with over 90 million global users, sparks a vivid image of the industry's magnetic influence worldwide. This figure not only emphasizes Klarna's significance in shaping the BNPL industry but also underpins the huge, growing consumer confidence and demand for BNPL services. It could be a barometer indicating how the financial landscape is changing, being reshaped by innovative payment methods that value flexibility and convenience. Magnifying this statistic further, it becomes a beacon guiding the future direction of the BNPL sector, foregrounding its prospective growth and the untapped opportunities that lie ahead.

Afterpay, another BNPL provider, reported a 97% increase in its global sales during the financial year 2020.

This substantial surge of a 97% increase in global sales for Afterpay, a significant player in the buy now pay later (BNPL) industry, acts as a compelling highlight of heightened consumer demand and business growth. It elegantly underscores the accelerated consumer adoption and market growth during the financial year 2020. When dissected and examined, this robust annual growth figure provides a striking testament to the escalating relevance and dynamism of the BNPL industry. It illuminates the sector's profound penetration into everyday commerce, indicating the immense opportunities that are blooming within the industry for both consumers and businesses.

In 2020, almost 75% of BNPL users made at least four purchases per year with the service.

This compelling statistic underlines the impressive adoption and frequent utilization of Buy Now Pay Later (BNPL) services by users in 2020. Capturing the attention of almost 75% of users to make not just one, but at least four purchases per year, illuminates the potential magnitude of this industry and its ability to influence consumer purchasing behaviour. The figure paves the way to understanding how deeply engrained BNPL has become within the e-commerce landscape, demonstrating its role as a preferred mode of transaction for a remarkable proportion of customers. Furthermore, this repeated engagement indicates an element of user trust and satisfaction within the BNPL model, which spells out progressive growth forecasts for the industry.

By 2025, BNPL is projected to make up 12% of total ecommerce payments in Europe.

Imagining the ecommerce domain as a grand marketplace of digital transactions, the projected presence of BNPL (Buy Now Pay Later) making up 12% of total ecommerce payments in Europe by 2025 can be seen as a rising new merchant setting up shop. This statistical forecast not only points towards the significant growth trajectory of the BNPL industry, but it also conveys a transformative shift in the consumer payment behavior - one that is gradually embracing a more flexible, 'pay-at-your-own-pace' model.

Seen from a business perspective, this 12% essentially marks a maturing space for opportunities, signaling that e-commerce businesses need to pay heed and adapt to this 'deferred payment' wave, or risk losing out on a sizeable chunk of their customer base. From a customer standpoint, this casts light on the shifting preferences for a more balanced and controlled spending mechanism. Clearly, it's more than just a statistic - it's a surreptitious harbinger of an imminent change in the ecommerce landscape.

30% of American consumers indicated they have used a BNPL service due to a lack of existing savings.

As we navigate through the maze of the Buy Now Pay Later (BNPL) industry statistics, an intriguing beacon of data captivates our attention: '30% of American consumers indicated they have used a BNPL service due to a lack of existing savings.' This vibrant statistical thread weaves a telling narrative about the BNPL industry's ecosystem. It reveals an urgent paradigm, spotlighting an economically challenged population that maneuvers around traditional financial roadblocks using BNPL services.

This data nugget is not just a plain number. It serves as a mirror reflecting the socio-economic realities of a significant sector of American consumers that find BNPL an attractive alternative in the absence of a safety cushion of savings. Hence, for service providers and investors in the BNPL industry, it's an inflection point, underscoring the potential for growth while simultaneously warning of potential default risks. This statistic transforms from mere data into a roadmap for strategic decision-making and future planning for those active in the BNPL industry.

Asia-Pacific region is predicted to lead the increase in BNPL expenditure, reaching $823 billion by 2026.

Illustrating a vivid projection on the future landscape of the Buy Now Pay Later (BNPL) industry, this particular statistic positions the Asia-Pacific region at the forefront of the sector's expected growth. An anticipated $823 billion in BNPL expenditure by 2026 earmarks the region as a key player within this global financial trend. Such an insight offers invaluable context to observe where the majority of industry momentum is centered and can guide related business strategies, positioning, and market expansion efforts. Moreover, this projection stimulates further discussion on what socio-economic factors are fueling this boom in Asia-Pacific, offering heightened understanding of the BNPL industry trends.

23 million Americans started using BNPL service since the pandemic began.

The surge of 23 million Americans delving into BNPL services since the onset of the pandemic serves as a vivid testament to the shifting preferences and adaptability of consumers. This extraordinary increment throws a spotlight on the ascending popularity and perceived convenience of these services, propelling the BNPL industry to new heights. Within the spectrum of an industry statistics blog post, this numerical juggernaut not only adds weight to the significance of the BNPL marketplace but also provides a panoramic view of the evolving financial landscape in response to global crises. It provides a captivating narrative around the rise of this economic phenomenon, further underpinning the industry's potential for sustained growth in the coming years.

About 91% of UK consumers who used a BNPL product in the last 12 months think it is a convenient way to spread the cost of payments.

Delving into this captivating figure that reveals how a staggering 91% of UK consumers find the Buy Now Pay Later (BNPL) product convenient for cost spreading, illuminates the rising preference and acceptance and customer satisfaction for this payment structure. It not only demonstrates the perceived advantage and ease that BNPL offers, but also underscores why it has become a compelling choice for consumers.

In the realm of BNPL industry statistics, this important detail unravels the story behind the industry’s growth. It emphasises that convenience, in terms of managing payments, plays a pivotal role in consumer behavior and decision-making—fueling the propensity towards BNPL.

Thus, these compelling numbers pose as a testimony to the fact that BNPL product is not just a fleeting trend, but a structural transformation in how the modern consumer prefers to manage their purchases, playing an instrumental role in shaping BNPL industry dynamics and their future trajectories. These figures could potentially be shaped into the cornerstone of strategic decisions for those operating or planning to venture into this booming industry.


In conclusion, the Buy Now Pay Later industry is experiencing a rapid rise in both usage and acceptance. The impressive statistics underscore the reality that this is not a fleeting trend, but a substantial shift in consumer payment preferences. Industry growth is projected to continue, spurred by consumer's desire for financial flexibility and convenience. However, staying ahead in the dynamically evolving BNPL industry necessitates constant innovation, deliberate target marketing, and maintaining an edge in customer service. In the current age of digital transactions, the BNPL model certainly stands as an exciting frontier for eCommerce and the finance industry at large.


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Frequently Asked Questions

The global Buy Now, Pay Later industry is projected to reach $3.9 trillion by 2028, growing at a CAGR of 21.2% from 2021 to 2028 as per a report from Research Dive.
The Buy Now Pay Later services are most popular among the younger generations such as Millennials and Generation Z because they prefer more flexible payment options. They are often used by individuals who may not necessarily have access to traditional forms of credit.
Asia Pacific is currently the fastest-growing region in the Buy Now, Pay Later market due to high smartphone penetration, increase in e-commerce activities, and the rise of digital payment systems. However, North America holds the largest market share.
Depending on the region and provider, default rates in the BNPL industry can sometimes be higher than those in traditional credit markets due to the relative ease of obtaining BNPL credit. However, these rates can vary widely.
The BNPL industry faces certain risks including higher default rates, regulatory issues, and the unpredictability of the creditworthiness of younger consumers. There’s also the potential for market saturation as many new players enter the industry.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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