Business Blogging Statistics in 2023

Facts about this Market Data Report

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Highlights: The Most Important Business Blogging Statistics

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In the rapidly evolving landscape of digital marketing, business blogging has emerged as a powerful tool for driving traffic, building brand credibility, and showcasing industry expertise. As a baseline for understanding its immense potential, we delve deep into the realm of business blogging statistics in this blog post. We aim to illuminate the significance of business blogs, their undeniably compelling impact on brand visibility, customer engagement, lead generation, and conversion rates.

Regardless of whether you're a seasoned marketer seeking fresh insights, a start-up aiming to carve your digital footprint, or a curious soul yearning to comprehend the digital world better, this plethora of blog-data revelations promises to offer captivating insights. So brace yourselves for a journey into the dynamic world of blogging, as we unravel its realms through staggering statistics and insightful data.

The Latest Business Blogging Statistics Unveiled

As of 2020, 85% of companies consider their blogging efforts to be useful, significant, or critical.

The vitality of this statistic can hardly be overstated when discussing business blogging statistics. It serves as a clear testament to the weight blogging carries in the contemporary commercial landscape. At a staggering 85%, the majority of firms not only engage in blogging but deem it valuable, noteworthy, even vital to their operations as of 2020.

This compelling figure underscores the idea that blogging has evolved from optional to essential, enhancing the credibility, visibility, and guest engagement of businesses. Notably, it confronts any naysayers, reaffirming the reliability of blogging as a trusted business strategy and resource. Quite the powerful testament to the evolution of business communication, wouldn't you agree?

72% of online marketers describe content creation as their most effective SEO tactic.

Diving into the realm of business blogging statistics, one cannot help but notice a glaring figure - 72% of online marketers dub content creation as their most triumphant SEO tactic. To say that number is insignificant would be like dismissing the intelligence of Albert Einstein – it's impossible. You see, in our online saturated world, it's not just about throwing content on a webpage, it's about strategic planning and tactical implementation. It's the art of combining quality information blended with SEO expertise that, according to a decisive majority of online marketers, pulls your content to the surface of the vast digital ocean.

Thus, this dazzling figure of 72% is not just about creating content, it’s a number that has a story to tell about the importance of adopting effective SEO tactics intertwined with content creation. It’s a lighthouse for businesses navigating the stormy seas of online visibility, showing a clear path toward the sunny shores of search engine prominence and success. Understanding this statistic transcends its numerical value, it offers a solid proof that the pen, or in this case the keyboard, is indeed mightier when it comes to effective online marketing.

60% of marketers use blogging in their social media content.

Diving into the heart of business blogging, one cannot underestimate the significance of the statistic that states "60% of marketers use blogging in their social media content." It is an undeniable testimony of the profound role blogging has weaved into the fabric of contemporary marketing strategies. As the digital sphere increasingly becomes the new marketplace, this statistic essentially illuminates the vitality of blogging as a formidable tool in the arsenal of modern marketers.

This, in turn, reinforces the blog post's premise on the importance and prevalence of business blogging in today's fast-paced e-commerce environment. This statistic makes a persuasive statement about why organizations and individuals who have not yet harnessed the power of business blogging need to jump on the bandwagon or risk being left behind.

Marketers that prioritize blogging efforts are 13x more likely to see positive ROI.

In the thrilling world of business blogging, the power of statistics creates an incredible roadmap to success. Imagine strapping on a jetpack that makes you 13x more likely to soar towards a rewarding ROI. That's exactly the punchline.

Prioritizing blogging paints a vivid picture of heightened probability of success - shining a spotlight on a strategy that propels marketing efforts to a whole new plateau. Its cruciality couldn't be underplayed; for those navigating the noisy realm of business blogging, shifting priorities towards blogging isn't just an option, it's a game-changer promising lucrative journeys ahead.

Business-to-business ( B2B) marketers who use blogs get 67% more leads than those that do not.

In the rapid and competitive business ecosystem, a blog functions like a secret weapon, especially for B2B marketers. The statistic that 'B2B marketers who leverage blogs achieve 67% more leads compared to their non-blogging counterparts' provides a compelling testament to the transformative power of business blogging.

Imagine a battlefield, where leads are like territories to conquer. Here, blogs act like strategic fortresses, helping B2B marketers seize 67% more territories than those who haven't yet deployed this tactic. In the context of an article about Business Blogging Statistics, this figure serves as a striking proof-point to persuade readers about the potency of blogs in strengthening their B2B marketing arsenal.

It’s akin to witnessing a David and Goliath story unfold in real-time, where blogs help these marketers punch above their weight, pulling in 67% more leads and pushing the envelope of potential business growth.

So, while writing or reading about business blogging, it's crucial to keep this figure in mind. It's not just a statistic but a beacon guiding marketers through the tumultuous seas of B2B lead generation to a more fruitful shore.

Websites with a blog have tend to have 434% more indexed pages.

With the power of data illumination, the statistic unfolds an intriguing story around the significance of maintaining a blog for businesses. Imagine boosting the number of indexed pages on your website by a staggering 434%. In the labyrinth of the internet, where visibility decides the victor, this truly places the crown on blogging. Blogging arms your website with fresh, keyword-rich content, telltale signs for search engines to frequently crawl and index your website.

The result? Your digital storefront enjoys higher online visibility, paving the golden path of increased traffic, better qualified leads, and potentially greater customer acquisition. This revelation, breathed to life by the statistic, undeniably strengthens the case for business blogging.

409 million people view more than 20 billion pages each month (context: WordPress statistics).

Grasping the enormity of the number 409 million viewers browsing over 20 billion pages each month paints a vast tapestry of potential customers dotted across the digital landscape. This colossal figure, gleaned from WordPress, unveils a universe teeming with prospective leads for businesses, accentuating the importance of blogging as a powerful business tool.

Like planets drawn by the gravity of the sun, these viewers are pulled in by the allure of captivating content. As such, each blog post a business crafts is akin to sending out a spaceship, exploring this vast digital cosmos and bringing back beneficial business results in the form of traffic, leads, and conversions. Therefore, in the grand scheme of Business Blogging Statistics, this data point stands as a towering beacon, highlighting the endless potential and power of strategic business blogging.

Companies who blog receive 97% more links to their website.

Delving into the world of business blogging statistics, we uncover a mesmerizing fact: companies who maintain an active blog platform witness a towering 97% more inbound links to their website. Now, imagine this prolific link generation as a highway system, expertly directing more traffic to your corporate website.

These are not just arbitrary vehicles, but potential customers, partners and collaborators - each offering a chance to expand your professional network, promote services, and boost sales. Thus, this remarkable statistic underlines the immense potential of business blogging as a strategic tool for boosting online visibility and fostering business growth.

Blogs have been rated as the 5th most trustworthy source for gathering online information.

Understanding that blogs are considered the 5th most reliable source for collating online information underlines their significance in the world of business blogging. It sheds light on the profound impact blogs have on forming audience perceptions and influencing decisions.

This metric serves as a testament to the credibility and authenticity that blogs impart, thereby making them a powerful tool for businesses to leverage information dissemination, engage their audience, and build a trustworthy brand image. It highlights why every business should not overlook the essence of maintaining a lively, informative, and reliable blog section. This insight essentially prompts businesses to harness the potential of blogging in reaching out to a wider audience, gaining their trust, and consequently, increasing conversion opportunities.

Small businesses with blogs generate 126% more leads.

Highlighting that small businesses with blogs generate 126% more leads underscores the transformative potential of blogs for business growth. Imagine this, aboard the digital marketing ship, blogs serve as the powerful engine, propelling businesses - especially smaller ones - towards a port teeming with leads. The potency of blogs becomes even more apparent when you look at the eye-opening 126% figure. It's as if businesses not blogging are on a bicycle while the blogging businesses are on a bullet train - guess who reaches the destination sooner and more efficiently?

Therefore, this statistic isn't merely about blogging, it symbolizes how a seemingly simple tool can kindle extraordinary outcomes, especially in terms of lead generation. As you navigate through the realm of Business Blogging Statistics, let this "126%" be your North Star, illuminating the profound influence a blog can bestow on a small business.

53% of marketers say blogging is their top content marketing priority.

Within the thrilling realm of Business Blogging Statistics, the fact that 53% of marketers identify blogging as their pinnacle content marketing strategy doesn't simply stroll by unnoticed. This percentage reflects the growing acknowledgment of blogging's significant role in content marketing. It's a silent applause, showcasing how marketers view blogging as an essential element of their marketing strategy, not just a passing trend.

This data point paints a vivid picture of the real-world implementation and focus of blogging, anchoring its importance in the fluctuating world of business. Dive a bit deeper and it's a spotlight and siren song, compelling corporations to invest in their blog strategies to join their competitors already reaping the rewards.

7 out of 10 consumers find a company via the blog rather than ads.

The statistic '7 out of 10 consumers find a company via a blog rather than ads', breathes new life into the importance of blog writing for businesses. It harmonizes with the rhythm of the consumer's shopping journey, highlighting that people are increasingly gravitating towards authentic, informational content rather than traditional advertising.

This number, which is way more than half, is a powerful pointer to the potency and potential of business blogging. It unveils the impressive traction that blogs are gaining in the consumer market, refining the direction businesses should take to engage their audience and consolidate their brand reach.

In 2019, 55% of businesses said they already have a blog and acknowledged the importance of regular updates.

Unearthing the gold nugget of data that reveals "In 2019, 55% of businesses claimed ownership of a blog, highlighting the necessity of frequent updates" sparks intriguing insights into the compelling narrative of business blogging. This number represents an industrial pivot creating lucrative opportunities, underlining the potency of blogging in a corporate context.

The statistic corroborates the business blogging revolution, sketching an arena where more than half of the firms have picked up their pens. This digital diary is no longer a recreational retreat, but a robust business strategy acknowledged by the majority. It thereby enlivens our blog post with a firm factual foundation, underscoring the relevance and emergent nature of business blogging.

Moreover, the recognition of the need for regular updates mirrors the dynamism that blogs bring, emphasizing this tool's dual role in business growth—content creation and its timely delivery. This captivating connection leaps from the page, making this statistic an essential pillar in our discourse on business blogging statistics.


In essence, these business blogging statistics overwhelmingly illustrate the pivotal role blogging plays in digital marketing and SEO strategy. Businesses can leverage this powerful tool to build brand authority, connect with their audience, and improve visibility in search engine results. Striking a balance between quality and quantity, maintaining consistency, embracing multimedia, and optimizing for mobile users are among the effective blogging strategies.

Thus, businesses that haven't considered blogging seriously should start doing so to stay competitive, increase engagement, and drive traffic to their websites. Nonetheless, the landscape of business blogging is continuously evolving, so staying abreast of the latest trends and statistics is imperative for maintaining a successful blogging strategy.


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Frequently Asked Questions

Business blogging is a marketing tactic that utilizes blogging to get a business more online visibility. It’s a direct communication channel that can help generate leads, provide valuable insight to your audience, and improve search engine rankings.
Business blogging can drive traffic to your website, convert that traffic into leads, establish authority in the industry, and achieve long-term results, such as continuous inbound traffic and lead generation.
The frequency of blog posts can vary based on your business’s goals and resources. However, companies that prioritize blogging tend to see the best results when posting once or twice a week. Consistency is key to keep your audience engaged and to optimize search engine visibility.
Your business blog should provide value to your audience and answer their most pressing questions. Content could range from industry trends, informative guides, product or service reviews, case studies, company updates, thought leadership articles, and more.
You can gauge your blog’s success through several key performance indicators (KPIs), including organic traffic, total number of blog views, social shares, backlinks, comments, leads generated, and conversion rates. Tools like Google Analytics and SEO software can help with these metrics.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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