GITNUX MARKETDATA REPORT 2023
Must-Know Branding Kpis [Latest Report]
Highlights: The Most Important Branding Kpis
- 1. Brand awareness
- 2. Brand recall
- 3. Brand recognition
- 4. Brand preference
- 5. Brand loyalty
- 6. Net promoter score (NPS)
- 7. Brand equity
- 8. Share of voice (SOV)
- 9. Brand association
- 10. Brand reputation
- 11. Customer lifetime value (CLV)
- 12. Social media engagement
Table of Contents
Branding Kpis: Our Guide
In the constantly evolving world of business, measuring success accurately is vital, and branding Key Performance Indicators (KPIs) serve as the crucial compass for this journey. This latest report is your ultimate guide to understanding the most important Branding KPIs that you should be tracking. Dive in to discover how these metrics can empower your brand, enhance your marketing strategies, and ultimately drive your business towards greater success.
Measures how familiar potential customers are with your brand.
The ability of consumers to retrieve a brand from memory when given a related cue.
The ability of consumers to identify your brand among competitors.
Reflects the extent to which consumers prefer your brand over your competitors.
Measures the likelihood of consumers to repeatedly choose your brand over your competitors.
Net Promoter Score
Evaluates customer satisfaction and loyalty by measuring the likelihood of customers recommending your brand to others.
Indicates the overall value of a brand based on its positive and negative attributes.
Share Of Voice
Calculates the percentage of total advertising and publicity for your brand compared to competitors.
Represents the connections that customers make with your brand, such as positive emotions, characteristics or qualities.
Measures how positively or negatively customers perceive your brand.
Customer Lifetime Value
Evaluates the total projected revenue generated by a customer during their association with the brand.
Social Media Engagement
Tracks the level of user interactions with your brand on social media platforms, such as likes, shares, and comments.
Frequently Asked Questions
What are Branding KPIs and why are they important for businesses?
What are some common examples of Branding KPIs?
How can businesses improve their branding KPIs?
How do businesses set appropriate goals for their branding KPIs?
What tools are typically used to measure and track Branding KPIs?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.