The boutique fitness industry is a rapidly growing sector of the health and wellness market. From 2021 to 2028, it is projected to grow at a Compound Annual Growth Rate (CAGR) of 10.6%. In 2019, the boutique fitness industry was valued at $3.3 billion and 55% of group exercise participants attended classes in these studios that same year. The US boutique fitness market serves over 5 million customers, with 42% of the health club market belonging to them as well.
Social interaction plays an important role for those attending these classes; 67% cite this as one reason they attend, while 74% active millennials engage in some form or another within this space too - 56% being female members specifically. There has been 245 percent growth from 2013-2017 alone and 18-24 year olds are the most likely age group to be found here today - 31%, even going so far as four times per week.
Boutique operators generated $2.45 billion in revenues back 2016 but due to COVID-19 saw 19 percent decrease last 2020 yet still, 72 percent have increased their spending on products by 25%. Finally, 48 percent use smartphones when looking for gyms, with New York City having more than any other U.S city
Boutique Fitness Industry Statistics Overview
55% of group exercise participants in 2019 attended boutique classes.
This statistic is a telling indication of the popularity of boutique classes in the fitness industry. It shows that the majority of group exercise participants are choosing boutique classes over other forms of exercise, which speaks to the growing trend of boutique fitness. This statistic is an important piece of evidence that supports the notion that boutique fitness is becoming increasingly popular.
67% of users cite social interaction as one of their top reasons for attending boutique fitness classes.
This statistic is a powerful indicator of the value that boutique fitness classes offer to their users. It shows that social interaction is a major factor in why people choose to attend these classes, which speaks to the importance of community and connection in the boutique fitness industry. This statistic can be used to demonstrate the importance of creating an engaging and supportive environment for users, and to highlight the unique benefits of boutique fitness classes over other forms of exercise.
There was a 245% growth in boutique fitness studio users from 2013 to 2017.
This statistic is a testament to the booming success of the boutique fitness industry. It shows that more and more people are turning to boutique fitness studios to get their exercise fix, and that the industry is growing at an impressive rate. This is a clear indication that the boutique fitness industry is here to stay and is only going to continue to grow in the years to come.
31% of boutique studio members attend paid classes at least four times a week.
This statistic is a testament to the popularity of boutique studio classes, indicating that a significant portion of members are dedicated to attending classes on a regular basis. It speaks to the quality of the classes offered, as well as the convenience of the studio's location and hours. This statistic is an important indicator of the success of the boutique fitness industry.
22% of boutique fitness attendees go to more than one health club.
This statistic is a telling indication of the success of the boutique fitness industry. It shows that people are not only attending one health club, but multiple, suggesting that they are finding value in the services offered. This speaks to the quality of the boutique fitness experience and the loyalty it is able to generate.
43% of health club revenue was from boutique memberships in 2019.
This statistic is a telling indication of the success of the boutique fitness industry in 2019. It shows that the industry was able to capture a significant portion of the health club revenue, demonstrating its growing popularity and influence. This is an important statistic to consider when discussing the boutique fitness industry, as it provides insight into the industry's financial success.
73% of boutique fitness studios specialize in a particular type of training.
This statistic is a telling indication of the boutique fitness industry's focus on specialization. It speaks to the trend of studios offering specialized services to their customers, as opposed to a more generalized approach. This specialization allows studios to better cater to their customers' needs and provide a more tailored experience. As such, this statistic is an important insight into the boutique fitness industry and its commitment to providing a unique and personalized experience.
48% of boutique fitness studio members used their smartphones to find a gym.
This statistic is a telling indication of the power of technology in the boutique fitness industry. It shows that the majority of people are using their smartphones to find a gym, which means that businesses in this sector need to ensure they have a strong online presence in order to attract new customers. Furthermore, it suggests that mobile-friendly websites and apps are essential for boutique fitness studios to stay competitive.
72% of boutique fitness attendees have increased their spending on classes and fitness products by at least 25% over the past two years.
This statistic is a testament to the success of the boutique fitness industry, demonstrating that it has been able to capture the attention of its attendees and encourage them to invest more in classes and fitness products. It is a clear indication that the industry is growing and that people are increasingly turning to boutique fitness as a way to stay fit and healthy. This statistic is an important piece of evidence that can be used to illustrate the success of the boutique fitness industry and its potential for further growth.
Conclusion
The boutique fitness industry is a rapidly growing sector, with projections of 10.6% CAGR from 2021 to 2028 and an estimated value of $3.3 billion in 2019. Boutique classes account for 55% of group exercise participants, serving over 5 million customers across the US alone. The market share for boutique studios has grown significantly since 2013, now accounting for 42% of health club revenue in the United States and 48% using their smartphones to find gyms or classes.
Millennials are particularly engaged with this type of social interaction-based activity; 74% actively participate in some form of boutique fitness class at least once per week, while 56% are female members who cite community as one reason they attend these types of activities so frequently (at least four times a week).
Despite experiencing a 19 percent decrease due to COVID-19 pandemic restrictions last year, 72 percent have increased spending on related products by 25%. With New York City leading the way as having more boutiques than any other city nationwide - it's clear that this trend isn't going anywhere anytime soon.
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