Bourbon, a centuries-long favorite in the US, saw sales surpassing $4 billion in 2020. Despite a 35% drop in exports between 2018 and 2020, Kentucky, the producer of 95% of bourbon, continued to enjoy rising whiskey revenue since 2009. Sales of bourbon, Tennessee whiskey, and rye hit $3.6 billion in 2018, with super-premium bourbons growing by 18.3% that year.
By 2019, nearly 10 million barrels were aging in Kentucky. Craft distilleries rose by 26%, and 1.4 million visitors contributed to bourbon tourism in Kentucky last year, aiding a 5.9% annual growth in total shipments from 2010 to 2020. This growth translates to an $86 billion yearly boost to Kentucky's economy. In 2020, 24 million 9-liter cases were sold nationwide, with Vermont leading in per capita consumption in 2015. Globally, online alcohol sales surged by 60%, anticipating an $8+ billion market by 2024, spearheaded by American producers at 2%.
Average prices ticked up by 2.7% between 2019 and 2020, with a 65% consumption increase since 2002. The enduring allure of bourbon invites a toast before delving deeper into the significant statistics surrounding this cherished spirit.
Bourbon Sales Statistics Overview
In 2018, total sales of bourbon, Tennessee whiskey, and rye in the US exceeded $3.6 billion.
This statistic is a testament to the immense popularity of bourbon, Tennessee whiskey, and rye in the US. It shows that these spirits have become a major part of the American drinking culture, with sales reaching an all-time high in 2018. This is an important milestone for the industry and a great indication of the potential for further growth.
Super-premium bourbons experienced a growth of 18.3% in sales in 2017.
This statistic is a testament to the increasing popularity of super-premium bourbons. It shows that more and more people are turning to these high-end spirits for their drinking pleasure, indicating a growing appreciation for the craftsmanship and quality that goes into making them. This is an important trend to note for anyone interested in the bourbon industry, as it suggests that the market for these products is expanding.
Bourbon tourism in Kentucky drew nearly 1.4 million visitors in 2019.
The statistic of 1.4 million visitors to Kentucky for bourbon tourism in 2019 speaks volumes about the popularity of bourbon. It shows that bourbon is a sought-after commodity, and that people are willing to travel to experience it. This statistic is a testament to the success of the bourbon industry and its ability to draw in customers from all over the world.
As of 2020, there are nine distilleries operating within 35 miles of downtown Louisville, contributing to bourbon sales.
This statistic is a testament to the booming bourbon industry in Louisville, showing that the city is a hub for distilleries and a major contributor to bourbon sales. It highlights the importance of Louisville in the bourbon industry, and the potential for further growth in the area.
The US sold approximately 24.1 million 9-liter cases of bourbon in 2020.
This statistic is a testament to the immense popularity of bourbon in the US. It shows that despite the challenges of 2020, Americans still found time to enjoy a glass of bourbon. This statistic is a great indicator of the strength of the bourbon industry and its ability to weather the storm of the pandemic.
The global bourbon market is expected to grow at a CAGR of 5% during 2020-2024.
This statistic is a key indicator of the potential for growth in the bourbon market. It shows that the market is expected to expand at a steady rate over the next four years, indicating that there is a strong demand for bourbon and that the industry is likely to remain profitable. This is great news for those involved in the bourbon industry, as it suggests that there is a bright future ahead.
In 2017, the US was the largest producer of bourbon, with a 2.7% market share globally.
This statistic is a testament to the US's dominance in the bourbon market, showing that the country is the largest producer of the spirit. It also highlights the potential for growth in the global bourbon market, as the US only holds a 2.7% market share. This indicates that there is plenty of room for other countries to enter the market and compete with the US.
Bourbon made up 50.3% of all whiskey sales in the United States in 2020.
This statistic is a testament to the immense popularity of Bourbon in the United States. It shows that Bourbon is the whiskey of choice for many Americans, and that it is a major player in the whiskey market. This statistic is an important indicator of the success of Bourbon and its continued relevance in the United States.
The average price of a bottle of bourbon whiskey in the United States increased by 2.7% between 2019 and 2020.
This statistic is indicative of the growing popularity of bourbon whiskey in the United States. The 2.7% increase in the average price of a bottle of bourbon whiskey suggests that demand for the product is on the rise, and that more people are willing to pay a higher price for a quality product. This is an important trend to note for anyone interested in the bourbon industry, as it indicates that the market is growing and that there is potential for further growth in the future.
The consumption of bourbon in the United States increased by 65% from 2002 to 2020.
This statistic is a testament to the growing popularity of bourbon in the United States. It shows that more and more people are discovering the unique flavor and complexity of bourbon, and that the demand for it is steadily increasing. This is great news for bourbon producers, as it means that their sales are likely to continue to grow in the coming years.
The statistics presented in this blog post demonstrate the impressive growth of bourbon sales and production over the past two decades. In 2020, US bourbon sales reached a record high of $4 billion, while exports slumped by 35%. Kentucky remains the epicenter for global bourbon production with nearly 95% of all supply coming from there.
The craft distilling industry has also seen tremendous growth since 2016, contributing to an increase in tourism and economic activity related to whiskey production. Furthermore, online alcohol sales have grown significantly during the COVID-19 pandemic as consumers look for convenient ways to purchase their favorite spirits. With these trends continuing into 2021 and beyond, it is clear that Bourbon will remain one of America's most beloved drinks for years to come.
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