Must-Know Black Friday Statistics [Recent Analysis]

As the holiday season approaches, shoppers are gearing up for the biggest shopping day of the year: Black Friday. Every year, millions of shoppers flock to stores to take advantage of the deep discounts and deals offered on this day.

But what do the statistics tell us about Black Friday? In this blog post, we’ll take a look at some of the most interesting Black Friday statistics and what they mean for shoppers.

Black Friday: Statistics Overview

Online sales increased by 2.3% compared to 2021, despite warnings of weak holiday sales due to high inflation.

This is important because it shows that despite the warnings, consumers still chose to shop online during the holiday season, which is a positive sign for retailers and the economy.

32.6% of people aged 18-24 shop during Black Friday.

This statistic is important because it shows that a significant portion of the population aged 18-24 are participating in Black Friday shopping, which is important for retailers to know in order to target their marketing and promotions to this age group.

79% of online sessions during Black Friday 2022 were from mobile devices, indicating that the majority of online consumers used their mobile devices to browse.

This statistic is important because it shows that mobile devices are becoming increasingly popular as a way to shop during Black Friday. This data can be used to inform marketing strategies and help businesses better understand how to reach their target audience. Additionally, this data can help businesses optimize their websites for mobile devices to ensure a better user experience.

Online Black Friday shopping saw a 28% increase in 2020 from 2019, while Cyber Monday 2020 is predicted to see an 18% increase from the previous year.

This statistic is important because it shows that despite the pandemic, online shopping for Black Friday and Cyber Monday is still increasing. This indicates that online shopping is becoming increasingly popular and that retailers should focus more on online sales to maximize their profits.

On Black Friday, online retailers offer significant discounts of 30-50%, which is common for customers to expect during the holiday season.

This statistic matters in the context of Black Friday because it shows that customers are conditioned to expect great deals on Black Friday, and that online retailers are willing to offer discounts of 30-50% to meet those expectations. This is important for retailers to understand in order to maximize their profits during the holiday season.

Black Friday and Cyber Monday saw a decrease in desertion rates to 76.68% and 76.91% respectively, indicating that shoppers are actively searching for bargains.

This matters because it shows that Black Friday is a great opportunity for businesses to increase their sales.

Amazon is the top Black Friday Cyber Monday retailer with 17.7% of sales and 55% of consumers starting their online shopping from Amazon.

This matters because it shows the dominance of Amazon in the Black Friday market and how it has been able to maintain its position as the top BFCM retailer for two years in a row.

Amazon had their biggest Thanksgiving ever, with independent retailers selling through Amazon seeing total sales of over $1 billion across the four day shopping period. Online Black Friday and Cyber Monday sales were also up from last year, with Black Friday sales increasing by 2.3% and Cyber Monday sales increasing by 5.8%.

This matters in the context of Black Friday statistics because it shows that despite the pandemic, Amazon was still able to have a successful Thanksgiving, with sales increasing from the previous year. This indicates that online shopping is becoming increasingly popular, and that more people are turning to online retailers for their holiday shopping needs.

Online sales were up 2.3% compared to 2021, with $9.12 billion spent online, possibly due to retailers offering deeper-than-usual discounts.

This statistic is important in the context of Black Friday statistics because it shows that despite record global inflation, shoppers were still willing to spend money on Black Friday. It also suggests that retailers offering deeper discounts was a successful strategy in encouraging people to purchase items.

48% of online sales on Black Friday were made over smartphones, the highest ever percentage.

This statistic is important because it suggests that the trend of people making purchases on their smartphones is increasing, and is likely to continue to increase in future years. This is significant because it shows that people are becoming more comfortable with making purchases on their phones, which could have implications for how businesses market their products and services.

Nintendo Switch was the most searched for product on Black Friday 2021 with 1.2 million searches, followed by Airpods and Apple Watch at 550,000 searches.

This statistic is important because it shows the impact of the pandemic on Black Friday shopping, as more people moved their shopping online. It also highlights the popularity of big brand names in gaming, entertainment and technology, as they were the most searched for items on the biggest retail day of the year.

Boots had record Black Friday sales in the UK in 2022, with an 18% increase in online sales compared to the previous year.

This statistic is important as it shows that even during a pandemic, Black Friday sales can still be successful, and that the healthcare and beauty sector is likely to continue to be a strong market in the future.

UK shoppers spent an average of £274.59 each during the 2021 Black Friday and Cyber Monday sales.

This statistic is important as it shows the amount of money that UK shoppers are willing to spend during the Black Friday and Cyber Monday sales. It also provides insight into how the cost of living crisis may affect spending in the future.

Black Friday shopper numbers in Britain rose 3.7% year-on-year, driven by high street footfall which was up 13.9%. Despite this, shopper numbers were still down 21.3% on pre-pandemic levels.

This matters because it shows that despite the pandemic, Black Friday sales in the UK still managed to reach the highest record since the pandemic began, bringing some joy to the high street.

In-store traffic increased by 19% year-over-year up to Black Friday 2021.

This statistic is important in the context of Black Friday because it suggests that physical stores and high street retail still have a presence despite the rise of online shopping. This increase in in-store traffic is a positive sign for retailers and suggests that shoppers are still willing to visit physical stores to make purchases, even during the pandemic.

On Black Friday 2021, consumers spent an average of $301.27 on holiday-related purchases, contributing to $179.8 million spent over the weekend.

This statistic is important because it shows that despite the 18 months of Covid preceding Black Friday 2021, consumers still had an appetite for holiday spending. This is a sign that people are moving forward and that the economy is recovering.

In 2020, Black Friday online sales reached $9 billion in the United States.

This highlights the importance of Black Friday as a major shopping event, and shows how it has become an integral part of the holiday season for many consumers. It also speaks to the growing trend of online shopping, and how it has become a major part of the retail landscape.

In 2019, Black Friday was the busiest retail day of the year, with 84.2 million people shopping in-store.

Despite the rise of online shopping, millions of people still flock to stores on this day to take advantage of the discounts and deals. This statistic is a reminder of the importance of Black Friday in the retail industry and how it continues to be a major shopping day for consumers.

During the 2019 Black Friday weekend, consumers spent an average of $361.90 on holiday items.

Black Friday is still a popular shopping event, and that shoppers are eager to take advantage of the discounts and deals available. This statistic is an important part of understanding the impact of Black Friday on the economy and consumer spending habits.

Black Friday foot traffic in brick-and-mortar stores decreased by 6.2% in 2019 compared to 2018.

More and more shoppers are turning to online shopping to take advantage of Black Friday deals, rather than braving the crowds in brick-and-mortar stores. This shift in consumer behavior is an important factor to consider when discussing the future of Black Friday shopping.

In the UK, online sales during Black Friday 2019 reached £1.49 billion.

This is a clear indication of the immense potential of Black Friday for businesses and consumers alike. This statistic is a powerful reminder of the importance of Black Friday in the retail industry and its potential to drive sales and profits.

In 2019, the average discount on Black Friday deals was 37%.

Shoppers can expect to get a significant discount on their purchases if they wait until Black Friday to make their purchases. This statistic is a great reminder that Black Friday is a great time to save money on the items you need.

In 2020, 75% of Black Friday shopping was done on a mobile device, an increase from 60% in 2019.

More and more people are turning to their mobile devices to take advantage of the deals and discounts available on this day. This shift in consumer behavior is something that businesses should take note of, as it could have a significant impact on their sales and marketing strategies.

From 2010 to 2018, Black Friday witnessed 111 deaths or injuries related to shopping incidents.

This serves as a warning to shoppers to be aware of their surroundings and to take extra precautions when participating in the annual shopping event. It also highlights the need for retailers to ensure that their stores are safe and secure for customers.

Approximately 83% of American consumers were aware of Black Friday in 2018.

The majority of American consumers are aware of the event, indicating that it has become a major part of the holiday shopping season. This statistic is important for a blog post about Black Friday Statistics because it provides a baseline for understanding the impact of the event on consumers.

In 2018, the average online Black Friday order value was $146.

Shoppers are taking advantage of the discounts and deals available on Black Friday and are spending more than ever before. This statistic is a great example of how Black Friday has become an increasingly popular shopping event, and how it has become a major part of the holiday season.

During the 2019 Black Friday weekend, mobile devices accounted for 39% of total online sales revenue.

More and more people are turning to their phones and tablets to make purchases during Black Friday, which is a major shopping event. This shift in consumer behavior is important to note, as it could have implications for how businesses market their products and services during the holiday season.

In 2019, the most popular Black Friday product category was electronics, accounting for 29% of total purchases.

Electronics are a major draw for shoppers, and that they are likely to be the most sought-after items on Black Friday. This is an important insight for anyone looking to capitalize on the shopping frenzy of Black Friday, as it suggests that stocking up on electronics is a surefire way to attract customers.

The most searched Black Friday product in 2019 was the Nintendo Switch.

This speaks to the power of the console and its ability to draw in shoppers looking for a great deal. It also shows that the Nintendo Switch was the most sought-after product on Black Friday, indicating that it was the most popular item among shoppers. This information can be used to inform a blog post about Black Friday Statistics, as it provides insight into the most popular products and trends of the day.

In the United States, 2019 Black Friday in-store sales reached $11.6 billion.

This figure is a clear indication of the immense popularity of Black Friday among shoppers, and serves as a reminder of the importance of this day for retailers.

40% of Black Friday shoppers in 2019 searched for deals on Amazon.

A large portion of shoppers are turning to the online retail giant to find the best deals, suggesting that Amazon is a major player in the Black Friday market. This statistic is an important piece of information for anyone looking to understand the dynamics of Black Friday shopping.

In 2019, 52% of UK shoppers made a purchase during the Black Friday sales.

This demonstrates the success of the event and its ability to draw in customers, making it an important factor to consider when discussing Black Friday statistics.

In 2017, Black Friday sales in Canada reached CAD 1.6 billion.

Canadians are eager to take advantage of the discounts and deals offered on this day, and that businesses are reaping the rewards of this enthusiasm. This statistic is a clear indication that Black Friday is an important event in the Canadian retail landscape.

Conclusion

In conclusion, Black Friday is a great opportunity for businesses to increase their sales and profits. It is also a great opportunity for consumers to get great deals on products they need.

The statistics show that Black Friday is a popular shopping day and that it is growing in popularity every year. With the right strategies, businesses can maximize their profits and consumers can get the best deals on the products they need.

References

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