Black Friday is one of the most popular shopping days of the year, and it’s no surprise that it’s also one of the most studied. Every year, researchers take a look at the shopping habits of consumers on Black Friday to get a better understanding of how people shop and what they’re looking for.
In this blog post, we’ll take a look at some of the most interesting Black Friday shopping statistics and what they mean for retailers. We’ll also explore how retailers can use this information to better prepare for the big day. So, if you’re looking to get the most out of Black Friday, read on to learn more about the shopping habits of consumers on this special day.
Black Friday Shopping: The Most Important Statistics
Millennials and Generation X are likely to be the biggest spenders on Black Friday 2022, with an average planned spend of 209 and 217 British pounds, respectively.
87% of UK shoppers preferred online shopping, with 10% using the click & collect option, while only 17% said they would do their Black Friday shopping in-store.
Black Friday Shopping Statistics Overview
UK consumers are projected to spend 8.71 billion British pounds on Black Friday weekend in 2022, with 3.9 billion spent in stores.
In 2022, UK consumers cited better prices and deals for gift buying as the main reason for shopping on Black Friday. Almost three-quarters of them said they would make more purchases over Black Friday and Cyber Monday than the previous year.
Despite the impact of the coronavirus pandemic on retail in 2020, UK consumers are still likely to make more purchases over Black Friday and Cyber Monday than the previous year.
This indicates that Black Friday remains an important shopping event in the UK.
UK consumers are expected to spend 8.71 billion British pounds on Black Friday weekend in 2022, with 3.9 billion of that spent in stores.
This displays the breakdown of spending between online and offline, which is important to understand the trends in consumer spending.
Millennials and Generation X are likely to be the biggest spenders on Black Friday 2022, with an average planned spend of 209 and 217 British pounds, respectively.
These two generations are likely to be the biggest spenders on Black Friday 2022, which can help retailers plan their marketing strategies and stock levels accordingly.
Online spending is expected to be significantly higher than offline spending on Black Friday in the UK in 2022, with an estimated 1.87 billion British pounds spent online compared to 1.15 billion British pounds spent in-store.
This trend is likely to continue as more people are turning to online shopping due to convenience and cost savings. As a result, businesses need to adjust their strategies to accommodate this shift in consumer behavior.
87% of UK shoppers preferred online shopping, with 10% using the click & collect option, while only 17% said they would do their Black Friday shopping in-store.
The pandemic has had a significant impact on consumer behavior, with many people opting to shop online rather than in-store. This shift in behavior has implications for retailers, who must adjust their strategies to accommodate the changing preferences of their customers.
70% of Black Friday shoppers were motivated by the hope of finding better deals and prices. This statistic matters because it shows that the majority of Black Friday shoppers are motivated by the potential savings, rather than the experience of shopping.
20% of UK consumers already knew what to buy on Black Friday in 2022, with higher percentages among millennials and lower among baby boomers. There is a growing trend of consumers being more prepared and knowledgeable about their Black Friday shopping.
47% of UK consumers planned to shop for clothing and footwear during Black Friday Weekend, while slightly fewer planned to purchase electricals.
In 2020, roughly 80.9 million people shopped online during the Black Friday weekend.
More and more people are turning to the internet to get their shopping done, and that the trend is only growing. This is an important statistic to consider when discussing Black Friday shopping statistics, as it demonstrates the potential of online shopping and the impact it can have on the retail industry.
Black Friday’s total U.S. e-commerce spending in 2020 reached $9 billion, a 21.6% increase compared to 2019.
Despite the challenges of 2020, shoppers still flocked to the event in droves. The 21.6% increase in e-commerce spending compared to 2019 is a clear indication that Black Friday remains a major shopping event for consumers.
In 2019, the average Black Friday shopper spent $361.90.
Shoppers are willing to spend a significant amount of money on Black Friday, demonstrating the importance of this shopping event. It also provides insight into the spending habits of shoppers, which can be used to inform marketing strategies and other decisions.
As of 2020, Target has recorded its biggest online sales day ever during their Black Friday sale.
Even in the midst of a pandemic, shoppers are still willing to take advantage of the deals and discounts available on this special day. It also speaks to the success of Target’s online sales strategy, which has allowed them to capitalize on the increased demand for online shopping. This statistic is a clear indication that Black Friday is still a major shopping event, and one that retailers should not ignore.
65% of spending during Thanksgiving Week 2020 was influenced by a sale, compared to 34% for the rest of the year.
Shoppers are more likely to be influenced by sales during Thanksgiving Week, suggesting that Black Friday is a major driving force behind consumer spending. This highlights the importance of Black Friday for retailers, as it provides an opportunity to attract customers and boost sales.
In 2020, 52% of Black Friday shoppers planned to shop online-only, primarily due to the COVID-19 pandemic.
The majority of shoppers are opting to shop online-only, likely due to the health risks associated with in-person shopping. This statistic is important to consider when discussing Black Friday shopping trends, as it highlights the need for retailers to adjust their strategies to accommodate the shift to online shopping.
In 2019, 50.4% of Black Friday website traffic came from mobile devices.
Businesses must be prepared to meet the needs of their customers by optimizing their websites for mobile use. This statistic serves as a reminder that businesses must stay ahead of the curve and ensure their websites are mobile-friendly in order to maximize their Black Friday success.
Black Friday ranked as the busiest shopping day in the U.S. in 2019, with over 84.2 million shoppers.
Despite the rise of online shopping, millions of people still flock to stores on the day after Thanksgiving to take advantage of the discounts and deals. This statistic is a reminder of the power of Black Friday and its ability to draw in shoppers from all over the country.
In 2019, 69% of Black Friday deals were available for online shopping before the event.
More and more shoppers are turning to the convenience of online shopping to take advantage of the deals available on Black Friday. This shift in consumer behavior is indicative of the growing trend of online shopping and the increasing popularity of e-commerce.
The top-selling products across the U.S. on Black Friday 2020 included smart home devices, gaming consoles, and AirPods.
Shoppers were particularly interested in smart home devices, gaming consoles, and AirPods, suggesting that these items were the most sought-after items on the day. This information is invaluable for anyone looking to gain insight into the shopping habits of consumers on Black Friday.
21% of Black Friday shoppers used a mobile app to make a purchase in 2019.
More and more people are turning to their phones to make purchases on this day, which is a sign of the times. This statistic is important to consider when discussing Black Friday shopping statistics, as it provides insight into the changing habits of shoppers and the increasing prevalence of mobile shopping.
Black Friday online revenue in the U.S. grew by over 23% from 2017 to 2018.
More and more people are turning to the internet to take advantage of the great deals available on this day. This trend is likely to continue in the future, making it an important statistic to consider when discussing Black Friday shopping statistics.
Millennials spent an average of $509.50 during the 2019 Black Friday weekend.
Millennials are willing to part with their hard-earned money to take advantage of the deals and discounts available during this shopping holiday. This statistic is a valuable insight into the shopping habits of Millennials and can be used to inform future marketing strategies.
During the 2019 Black Friday weekend, 43% of all online traffic came from smartphones, up from 39% in 2018.
More and more people are turning to their phones to take advantage of the deals and discounts available on this special shopping day. This is an important statistic to consider when discussing Black Friday shopping statistics, as it highlights the importance of mobile-friendly shopping experiences.
Approximately 16% of Black Friday shoppers in 2019 spent over $1,000 on purchases.
A significant portion of shoppers are willing to invest a considerable amount of money in order to take advantage of the deals available on this day. This statistic is a testament to the success of Black Friday as a shopping event and the potential it has to generate large amounts of revenue for retailers.
Conclusion
In conclusion, Black Friday shopping statistics show that the holiday shopping season is still going strong. Despite the pandemic, shoppers are still eager to take advantage of the deals and discounts that come with Black Friday.
While it is true that the number of shoppers is down from previous years, the overall spending is still up. This indicates that shoppers are still willing to spend money on Black Friday, and that retailers are still offering great deals. As long as shoppers continue to take advantage of the discounts and deals, Black Friday will remain a popular shopping day.
References
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