GITNUX MARKETDATA REPORT 2023
Critical Beverage Industry Trends [Recent Study]
Highlights: The Most Important Beverage Industry Trends
- 1. Plant-based beverages
- 2. Health-focused drinks
- 3. Low or no sugar options
- 4. CBD-infused beverage
- 5. Fermented and probiotic beverages
- 6. Craft and artisanal beverages
- 9. Sustainable packaging and production
- 10. Enhanced water
- 11. Alcoholic seltzers
- 12. Cold brew and nitro coffee
- 13. Transparency and traceability
- 14. Exotic and global flavors
- 15. Adaptogenic beverages
- 16. Premiumization
Table of Contents
Beverage Industry Trends: Our Guide
The beverage industry is constantly evolving, influenced by ever-changing consumer preferences and advancements in technology. Our recent study delves into the critical trends currently brewing in this dynamic field. Read on to get a comprehensive understanding of these trends and insights on how they could potentially reshape the future of the beverage industry.
The beverage industry is booming with plant-based alternatives like almond, oat, and soy milk due to increasing demand.
The trend of functional beverages is on the rise, offering health benefits like immune support, mental wellness, energy, and weight management.
Low Or No Sugar Options
The consumers’ increased awareness of the negative effects of sugar on health has prompted the beverage industry to produce alternatives with reduced or no sugar.
CBD-infused beverages are gaining popularity for relaxation and potential anti-inflammatory effects.
Fermented And Probiotic Beverages
With the growing interest in gut health, fermented and probiotic beverages are gaining momentum, with products such as kombucha and kefir becoming more mainstream.
Craft And Artisanal Beverages
The rise in craft breweries and distilleries has extended to non- alcoholic beverages, with consumers seeking out unique, artistic, and innovative beverages.
RTD Cocktails And Drinks
There is an increasing demand for conveniently packaged cocktails and other beverages, particularly among younger consumers who value convenience and portability.
Personalized And Customizable Beverages
The growth of customizable beverages continues, ranging from varying flavors and ingredients to personalized vitamin-infused drinks tailored to individual health requirements.
Sustainable Packaging And Production
The concern for the environment is pushing the beverage industry to look for sustainable, eco-friendly, and recyclable packaging solutions and production practices.
As well as traditional flavored water, new types of enhanced water are becoming popular, with additional nutrients, vitamins, or electrolytes for an extra health boost.
The hard seltzer trend has taken off, offering alcoholic beverages with fewer calories, less sugar, and natural flavorings.
Cold Brew And Nitro Coffee
Innovations in the coffee industry have led to the increased popularity of cold brew and nitro-infused coffee, offering smoother, less acidic alternatives to traditional iced coffee.
Transparency And Traceability
Consumers demand ingredient transparency in beverages, pushing for ethical supply chains.
Exotic And Global Flavors
As people explore diverse culinary influences, there is a growing interest in exotic and global flavors within the beverage industry, offering unique and novel tastes.
Adaptogenic drinks with ingredients like ashwagandha, reishi, and ginseng gain popularity for stress and immune support.
Frequently Asked Questions
What are the top trends driving the beverage industry today?
How is the demand for healthy and functional beverages affecting product development in the industry?
How are beverage companies addressing sustainability and environmental concerns in the industry?
What role is e-commerce and home delivery playing in the beverage industry's growth?
How is personalization and customization altering the landscape of the beverage industry?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.