GITNUX MARKETDATA REPORT 2023

Critical Beer Trends [Recent Study]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

How we write

Download Image

Highlights: The Most Important Beer Trends

1. Craft beer explosion
2. Low-alcohol and alcohol-free beers
3. Sustainable brewing
4. Experimentation with flavours
5. Barrel-aged beers
6. Sour beers
7. Hazy and juicy IPAs
8. Gluten-free beers
9. Hard seltzers
10. Beer tourism
11. Beer and food pairings
12. Home brewing
13. Online sales and delivery
14. Beer technology
15. Beer education

Beer Trends: Our Guide

Stay ahead of the game by taking a deep dive into the world of brews as we unpack the latest Critical Beer Trends. In this feature, we’re providing insights based on a recent study that highlights the changing landscape of beer consumption, production, and market trends. Let’s unravel how these transformations are redefining what it means to enjoy a cold one.

Craft Beer Explosion

Demand for unique, local craft beers surges, with independent breweries globally providing diverse styles and flavors.

Low-Alcohol And Alcohol-Free Beers

As more people become conscious of their alcohol consumption, there is a rise in demand for low-alcohol or alcohol-free beers that still maintain great taste and quality.

Sustainable Brewing

Eco-friendly breweries are adopting sustainable practices, such as using locally-sourced ingredients, energy-efficient equipment, and recycling water and other resources.

Experimentation With Flavours

With the rise of craft beer, breweries are experimenting with new flavours and ingredients, including unconventional additives like fruits, herbs, coffee, and chocolate.

Barrel-Aged Beers

More breweries are ageing their beers in oak barrels to add complex flavours influenced by the wood, time, and any previously stored alcohol.

Sour Beers

Gaining popularity, sour beers bring tart and tangy flavours, often fermented with wild yeasts and bacteria to create unique taste experiences.

Hazy And Juicy IPAs

Becoming increasingly popular, these IPAs have an almost opaque appearance with fruity and juicy flavours, typically using new hop varietals.

Gluten-Free Beers

Gluten-free beer demand rises due to gluten sensitivities; breweries use gluten-free grains or enzymes to create options.

Hard Seltzers

Although not technically beer, the popularity of alcoholic seltzers has prompted some breweries to produce their take on the lighter, lower-calorie beverage.

Beer Tourism

Beer enthusiasts are travelling to breweries, beer festivals, and other beer-focused events, leading breweries to offer unique experiences and cultivate distinctive atmospheres for visitors.

Beer And Food Pairings

Fine dining and casual eateries now offer beer pairings to enhance dining experiences.

Home Brewing

Online and local resources inspire people to brew creative and personalized beers at home.

Online Sales And Delivery

E-commerce growth and COVID-19 drive breweries to offer online sales and delivery for convenient access to beer choices.

Beer Technology

Advances in technology have led to innovations in areas such as brewing equipment, beer-tracking apps, and even unique methods of serving and storing beer.

Beer Education

As interest in beer grows, so too does the demand for beer education programs, including certified beer sommelier courses, beer-focused publications, and online resources.

Frequently Asked Questions

What are the current beer trends in the craft beer industry?

The current beer trends in the craft beer industry include hazy IPAs, hard seltzers, sessionable beers with lower alcohol content, sustainable brewing, and the resurgence of traditional styles like lagers and pilsners.

How have beer trends evolved in recent years with changing consumer preferences?

Beer trends have shifted towards more flavor exploration, unique ingredients, and a focus on quality over quantity. Consumers are leaning more towards supporting local breweries and environmentally sustainable practices, choosing drinks with lower-alcohol content, and gravitating towards new styles like craft hard seltzers.

Why has there been an increase in low-calorie and alcohol-free beer options?

The increase in low-calorie and alcohol-free beer options can be attributed to the growing health-consciousness among consumers. These options provide a way for beer enthusiasts to enjoy their favorite beverage without the excessive calories or alcohol content. It also caters to those who wish to participate in social settings without consuming alcohol.

How is sustainability being incorporated into current beer trends?

Sustainability is becoming a priority within the beer industry through various practices, such as sourcing local ingredients, implementing eco-friendly packaging materials, reducing water and energy consumption, and utilizing renewable energy sources. Breweries are also engaging with their communities to support local economies and environmental initiatives.

Can we expect any new or unique beer styles to emerge in the near future?

The craft beer industry is known for its creativity, so we can certainly expect new and unique beer styles to emerge in the future. Brewers are constantly experimenting with different ingredients, brewing techniques, and barrel-aging to create distinctive flavors and experiences. As the market continues to evolve, there will always be room for innovation and exploration.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

Free Test

Leadership Personality Test

Discover your leadership style and skyrocket your career in 10 under minutes 🚀