GITNUX MARKETDATA REPORT 2023
Critical Beer Trends [Recent Study]
Highlights: The Most Important Beer Trends
- 1. Craft beer explosion
- 2. Low-alcohol and alcohol-free beers
- 3. Sustainable brewing
- 4. Experimentation with flavours
- 5. Barrel-aged beers
- 6. Sour beers
- 7. Hazy and juicy IPAs
- 8. Gluten-free beers
- 9. Hard seltzers
- 10. Beer tourism
- 11. Beer and food pairings
- 12. Home brewing
- 13. Online sales and delivery
- 14. Beer technology
- 15. Beer education
Table of Contents
Beer Trends: Our Guide
Stay ahead of the game by taking a deep dive into the world of brews as we unpack the latest Critical Beer Trends. In this feature, we’re providing insights based on a recent study that highlights the changing landscape of beer consumption, production, and market trends. Let’s unravel how these transformations are redefining what it means to enjoy a cold one.
Craft Beer Explosion
Demand for unique, local craft beers surges, with independent breweries globally providing diverse styles and flavors.
Low-Alcohol And Alcohol-Free Beers
As more people become conscious of their alcohol consumption, there is a rise in demand for low-alcohol or alcohol-free beers that still maintain great taste and quality.
Eco-friendly breweries are adopting sustainable practices, such as using locally-sourced ingredients, energy-efficient equipment, and recycling water and other resources.
Experimentation With Flavours
With the rise of craft beer, breweries are experimenting with new flavours and ingredients, including unconventional additives like fruits, herbs, coffee, and chocolate.
More breweries are ageing their beers in oak barrels to add complex flavours influenced by the wood, time, and any previously stored alcohol.
Gaining popularity, sour beers bring tart and tangy flavours, often fermented with wild yeasts and bacteria to create unique taste experiences.
Hazy And Juicy IPAs
Becoming increasingly popular, these IPAs have an almost opaque appearance with fruity and juicy flavours, typically using new hop varietals.
Gluten-free beer demand rises due to gluten sensitivities; breweries use gluten-free grains or enzymes to create options.
Although not technically beer, the popularity of alcoholic seltzers has prompted some breweries to produce their take on the lighter, lower-calorie beverage.
Beer enthusiasts are travelling to breweries, beer festivals, and other beer-focused events, leading breweries to offer unique experiences and cultivate distinctive atmospheres for visitors.
Beer And Food Pairings
Fine dining and casual eateries now offer beer pairings to enhance dining experiences.
Online and local resources inspire people to brew creative and personalized beers at home.
Online Sales And Delivery
E-commerce growth and COVID-19 drive breweries to offer online sales and delivery for convenient access to beer choices.
Advances in technology have led to innovations in areas such as brewing equipment, beer-tracking apps, and even unique methods of serving and storing beer.
As interest in beer grows, so too does the demand for beer education programs, including certified beer sommelier courses, beer-focused publications, and online resources.
Frequently Asked Questions
What are the current beer trends in the craft beer industry?
How have beer trends evolved in recent years with changing consumer preferences?
Why has there been an increase in low-calorie and alcohol-free beer options?
How is sustainability being incorporated into current beer trends?
Can we expect any new or unique beer styles to emerge in the near future?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.