GITNUX MARKETDATA REPORT 2023

Essential B2B Social Media Trends [Current Data]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important B2B Social Media Trends

1. Increased use of video content
2. Rise of private communities
3. Influencer marketing
4. Personalization and targeted content
5. Use of chatbots and AI
6. Account-based marketing (ABM) on social media
7. Employee advocacy programs
8. Integration of social media and CRM systems
9. Growing importance of LinkedIn
10. Measurement and analytics
11. Podcasts and voice technology
12. Focus on social selling
13. Sustainability and corporate responsibility

B2B Social Media Trends: Our Guide

Exploring the latest trends in B2B social media can be a game-changer for your business in today’s data-driven world. This blog post dives deep into essential B2B social media trends, backed by current data, that are pioneering the way businesses interact, engage and gain leads in the digital landscape. Gain an edge against your competitors by harnessing these insights and implementing them in your social media marketing strategies.

Increased Use Of Video Content

Businesses are adopting video content as a more engaging form of communication. Expect to see more livestreaming, webinars, and short video clips on social media platforms.

Rise Of Private Communities

Private groups and communities connect industry professionals, exchange information and share best practices, instead of relying solely on public platforms.

Influencer Marketing

Collaborating with industry influencers and thought leaders will continue to rise, as companies aim to leverage their credibility to reach a wider audience.

Personalization And Targeted Content

As B2B buyers crave more personalized experiences, businesses will invest in creating specialized content targeted at specific industries, geographical location, or business size.

Use Of Chatbots And Al

Integrating chatbots and Al-driven tools to automate customer support and communications on social media can help streamline the customer journey.

Account-Based Marketing On Social Media

B2B companies are increasingly leveraging social media platforms to execute targeted ABM campaigns, which focus on engaging and nurturing high-value prospects.

Employee Advocacy Programs

Encouraging employees to become brand advocates by sharing company content, job openings, and updates can increase brand visibility and help reach new audiences.

Social Media And CRM Systems

Market leaders will increasingly integrate their social media activities with customer relationship management (CRM) tools, enabling them to monitor and analyze social media interactions.

Growing Importance Of Linkedin

LinkedIn remains the go-to platform for networking, job opportunities, and content, solidifying its importance for B2B marketing.

Measurement And Analytics

B2B marketers are placing more emphasis on data-driven decision-making, leveraging social media analytics to measure the success and ROI of their campaigns.

Podcasts And Voice Technology

Companies are embracing podcasts and voice-activated technologies to connect with their audiences and provide valuable industry insights.

Focus On Social Selling

As B2B companies aim to build more personal and meaningful relationships with potential customers, rather than solely relying on generic sales pitches.

Sustainability And Corporate Responsibility

B2B companies will increasingly incorporate sustainable practices and corporate responsibility initiatives into their social media strategies.

Frequently Asked Questions

What are the top B2B social media trends for 2021?

The top B2B social media trends for 2021 include increased usage of LinkedIn, prioritizing video content, using social media for customer service, leveraging user-generated content, and a greater focus on personalization.

How has the B2B social media landscape changed during the COVID-19 pandemic?

The COVID-19 pandemic has accelerated the digital shift, with more businesses engaging online, virtual events becoming the norm, and social media platforms being utilized for greater interaction with customers and prospects.

What role does LinkedIn play in the B2B social media landscape?

LinkedIn is central to the B2B social media landscape as it has a professional user base, robust advertising solutions, and offers advanced targeting options for businesses to generate leads, showcase thought leadership, and engage in networking opportunities with industry professionals.

Why is video content becoming more important for B2B social media marketing?

Video content is becoming more critical for B2B social media marketing as it is highly engaging, easily digestible, and allows businesses to showcase their product/service demonstrations, customer testimonials, and thought leadership content in a visually appealing manner.

How can B2B businesses leverage user-generated content (UGC) in their social media marketing efforts?

B2B businesses can leverage user-generated content by encouraging customers to share their experiences, showcasing customer testimonials, engaging with industry influencers, and creating content around user-generated trends or challenges to engage with their target audience and build trust within the community.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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