As a business owner, you know that SEO is essential for driving organic traffic to your website. But did you know that B2B SEO is even more important for businesses that are targeting other businesses? In this blog post, we'll explore some of the most interesting B2B SEO statistics and how they can help you improve your SEO strategy.
We'll also discuss the importance of understanding your target audience and how to use this knowledge to create an effective B2B SEO strategy. So let's dive in and take a look at some of the most important B2B SEO statistics.
B2B SEO: The Most Important Statistics
12% more website traffic is driven by in-house organic efforts than fully-outsourced efforts.
46% of companies have one group or person responsible for all types of content.
B2B SEO: Statistics Overview
The global SEO services market is projected to grow at a compound annual growth rate of 20% to 2025, reaching $103.24 billion.
This growth is important for B2B SEO Statistics as it shows the potential for businesses to capitalize on the increasing demand for SEO services.
70% of brands reported that SEO generates more sales on average than PPC, indicating that SEO is a valuable tool for B2B companies.
This matters because it shows that SEO can be a powerful tool for B2B companies to generate more sales and reach their target audience.
Studies have concluded that site speed has a significant impact on conversion rate and sales, with a 3x higher conversion rate for sites that load in 1 second compared to sites that load in 5 seconds.
Site speed is an important factor for B2B SEO, as it affects user experience and can lead to higher conversion rates. A faster website can also help businesses rank higher in search engine results, as search engines prioritize websites with faster loading times.
Multiple studies have found that faster website speeds lead to higher conversion rates and sales. This statistic is important for B2B SEO because it shows that faster website speeds can lead to more conversions and sales.
This is important because it means that businesses should focus on optimizing their website speed in order to maximize their potential for conversions and sales. This is especially important for B2B SEO because it can help businesses reach their target audience more quickly and effectively.
ROI from SEO campaigns varies by industry, with Technical SEO yielding the highest ROI (117%) and Thought Leadership Marketing yielding the highest ROAS (9.10%).
This matters in the context of B2B SEO statistics because it provides insight into the different types of SEO campaigns that can be used to achieve the best results for a given industry.
12% more website traffic is driven by in-house organic efforts than fully-outsourced efforts.
This statistic is important because it shows that B2B companies should consider investing in in-house organic efforts to drive more website traffic. This is especially important for companies with 500-1,000 employees, as they may not have the resources to outsource their organic efforts.
In the past three years, Databox has surveyed 2000+ SEO experts and identified 42 findings that can help inform B2B SEO strategies in 2022.
Popular SEO tools used by respondents include Google Search Console, Google Analytics, Ahrefs, SEMrush, and Moz. This data is important for B2B companies to understand the current trends and tools in SEO, so they can make informed decisions about their SEO strategy.
Databox have surveyed 2000+ SEO experts and identified 42 findings that can be used as a benchmark for B2B SEO strategies in 2022, with organic traffic, keyword rankings, conversions, CTR, organic visibility, new backlinks, and referring domains being the most important metrics. This data is important for B2B SEO strategies as it provides insights into the most relevant metrics to focus on when building an SEO strategy.
46% of companies have one group or person responsible for all types of content, with higher numbers for small companies and lower for large companies.
This statistic matters in the context of B2B SEO because it highlights the importance of having a dedicated team or person to manage content and SEO, especially for small companies.
This is important because SEO is a key part of any B2B marketing strategy and having a dedicated team or person to manage it can help ensure that the content is optimized for search engines and that the company is able to reach its target audience.
B2B marketers are more likely to publish content multiple times per week and anticipate SEO to be more impactful in the future. This matters in the context of B2B SEO statistics because it shows that B2B marketers are more likely to invest in SEO and content marketing strategies, which are essential for improving search engine rankings.
This indicates that B2B marketers are aware of the importance of SEO and are taking steps to ensure their websites are optimized for search engines.
Conclusion
In conclusion, B2B SEO is an essential part of any successful digital marketing strategy. It can help you reach your target audience, increase website traffic, and improve your visibility in the search engine results pages.
With the right SEO strategy, you can take advantage of the many opportunities available to you and make the most of your digital marketing efforts. With the right data and insights, you can make informed decisions that will help you achieve your goals.
References
1 - https://www.researchandmarkets.com/reports/5238075/search-engine-optimization-services-global-market
2 - https://databox.com/seo-vs-ppc
3 - https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm#:~:text=The%20first%205%20seconds%20of,(between%20seconds%200%2D5)
4 - https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm#:~:text=The%20first%205%20seconds%20of,(between%20seconds%200%2D5)
5 - https://firstpagesage.com/seo-blog/seo-roi-statistics-fc/
6 - https://www.searchenginejournal.com/state-organic-marketing-2022-recap/446073/
7 - https://databox.com/seo-statistics
8 - https://databox.com/seo-statistics
9 - https://contentmarketinginstitute.com/wp-content/uploads/2022/10/b2b-2023-research-final.pdf
10 - https://www.growthbarseo.com/blog/state-of-content-marketing-and-seo-in-2022-survey/
ZipDo, cited June 2023: B2B Seo Statistics
