GITNUX MARKETDATA REPORT 2023
Must-Know B2B Marketing Kpis [Latest Report]
Highlights: The Most Important B2B Marketing Kpis
- 1. Lead generation
- 2. Lead conversion rate
- 3. Cost per lead
- 4. Customer acquisition cost (CAC)
- 5. Customer lifetime value (CLV)
- 6. Churn rate
- 7. Net promoter score (NPS)
- 9. Website traffic
- 10. Bounce rate
- 11. Time on site
- 12. Click-through rate (CTR)
- 13. Conversion rate
- 14. Social media engagement
- 15. Email open rate
- 16. Email click-through rate
- 17. Sales pipeline
- 18. Win rate
- 19. Average deal size
- 20. Sales cycle length
Table of Contents
B2B Marketing Kpis: Our Guide
Delve into the heart of business-to-business marketing with our latest report on the must-know B2B Marketing KPIs. From lead generation to website traffic, we’re showcasing the significant data points to guide your strategic planning. Stay ahead of the competition by learning how to measure the effectiveness of your campaigns with these key performance indicators.
The number of potential customers who have shown interest in your product or service by providing their contact information.
Lead Conversion Rate
The percentage of leads who turn into paying customers or who take a desired action, such as signing up for a demo.
Cost Per Lead
The amount of money spent to acquire a single lead, calculated by dividing total marketing expenses by the number of leads generated.
Customer Acquisition Cost
The total cost of acquiring a new customer, including marketing and sales expenses.
Customer Lifetime Value
The projected revenue that a customer will generate over the entire duration of their relationship with your business.
The percentage of customers who discontinue their relationship with your business over a given time period.
Net Promoter Score
A metric of customer satisfaction, determined by asking how likely they’d recommend your business on a 0-10 scale. Scores above 0 show positive satisfaction.
Return On Marketing Investment
The financial return generated from marketing efforts, calculated by dividing net revenue by total marketing expenses.
The number of unique visitors to your website over a specific time period.
The percentage of website visitors who leave after viewing only one page, indicating a lack of engagement or interest.
Time On Site
The average amount of time a visitor spends on your website during a single session.
The percentage of users who click on a given marketing message, such as an email or an advertisement.
The percentage of website visitors who take a desired action, such as filling out a form, making a purchase, or signing up for a newsletter.
Social Media Engagement
The number of interactions, such as likes, comments, and shares, that your social media content receives.
Email Open Rate
The percentage of recipients who open your marketing emails.
Frequently Asked Questions
What are the top five essential B2B marketing KPIs to track and measure success?
How can we effectively track and analyze marketing conversion rates for better B2B marketing performance?
Why is customer lifetime value (CLV) an important B2B marketing KPI?
How can B2B marketers calculate return on marketing investment (ROMI)?
What role do sales and marketing alignment play in improving B2B marketing KPIs?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.