GITNUX MARKETDATA REPORT 2023

Must-Know B2B Marketing Kpis [Latest Report]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important B2B Marketing Kpis

1. Lead generation
2. Lead conversion rate
3. Cost per lead
4. Customer acquisition cost (CAC)
5. Customer lifetime value (CLV)
6. Churn rate
7. Net promoter score (NPS)
9. Website traffic
10. Bounce rate
11. Time on site
12. Click-through rate (CTR)
13. Conversion rate
14. Social media engagement
15. Email open rate
16. Email click-through rate
17. Sales pipeline
18. Win rate
19. Average deal size
20. Sales cycle length

B2B Marketing Kpis: Our Guide

Delve into the heart of business-to-business marketing with our latest report on the must-know B2B Marketing KPIs. From lead generation to website traffic, we’re showcasing the significant data points to guide your strategic planning. Stay ahead of the competition by learning how to measure the effectiveness of your campaigns with these key performance indicators.

Lead Generation

The number of potential customers who have shown interest in your product or service by providing their contact information.

Lead Conversion Rate

The percentage of leads who turn into paying customers or who take a desired action, such as signing up for a demo.

Cost Per Lead

The amount of money spent to acquire a single lead, calculated by dividing total marketing expenses by the number of leads generated.

Customer Acquisition Cost

The total cost of acquiring a new customer, including marketing and sales expenses.

Customer Lifetime Value

The projected revenue that a customer will generate over the entire duration of their relationship with your business.

Churn Rate

The percentage of customers who discontinue their relationship with your business over a given time period.

Net Promoter Score

A metric of customer satisfaction, determined by asking how likely they’d recommend your business on a 0-10 scale. Scores above 0 show positive satisfaction.

Return On Marketing Investment

The financial return generated from marketing efforts, calculated by dividing net revenue by total marketing expenses.

Website Traffic

The number of unique visitors to your website over a specific time period.

Bounce Rate

The percentage of website visitors who leave after viewing only one page, indicating a lack of engagement or interest.

Time On Site

The average amount of time a visitor spends on your website during a single session.

Click-Through Rate

The percentage of users who click on a given marketing message, such as an email or an advertisement.

Conversion Rate

The percentage of website visitors who take a desired action, such as filling out a form, making a purchase, or signing up for a newsletter.

Social Media Engagement

The number of interactions, such as likes, comments, and shares, that your social media content receives.

Email Open Rate

The percentage of recipients who open your marketing emails.

Frequently Asked Questions

What are the top five essential B2B marketing KPIs to track and measure success?

The top essential B2B marketing KPIs include leads generated, conversion rates, customer lifetime value (CLV), customer acquisition cost (CAC), and return on marketing investment (ROMI).

How can we effectively track and analyze marketing conversion rates for better B2B marketing performance?

To effectively track and analyze conversion rates, businesses should identify key touchpoints in the sales funnel, set clear conversion goals, utilize the right analytics tools, test and optimize campaigns regularly, and collaborate with sales teams to accurately measure and improve outcomes.

Why is customer lifetime value (CLV) an important B2B marketing KPI?

CLV is important because it measures the total value a customer will bring during their entire relationship with your business, helping to assess the overall effectiveness of your marketing strategies and allowing you to make better decisions about customer acquisition and retention efforts.

How can B2B marketers calculate return on marketing investment (ROMI)?

ROMI can be calculated by comparing the total profit generated from marketing activities to the total marketing spend. The formula for ROMI is (Revenue Attributable to Marketing – Marketing Spend) / Marketing Spend. This metric helps determine the overall profitability of marketing efforts and guides future budget allocation.

What role do sales and marketing alignment play in improving B2B marketing KPIs?

Sales and marketing alignment is crucial for improving B2B marketing KPIs, as it ensures both teams have a clear understanding of their goals and can collaborate effectively to optimize campaigns, nurture leads, and shorten sales cycles. This alignment fosters better communication and data-sharing, which leads to more accurate measurement and improved marketing performance.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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