GITNUX MARKETDATA REPORT 2023
Must-Know B2B Kpis [Latest Report]
Highlights: The Most Important B2B Kpis
- 1. Customer Acquisition Cost (CAC)
- 2. Annual Contract Value (ACV)
- 3. Lead-to-Customer Conversion Rate
- 4. Churn Rate
- 5. Customer Lifetime Value (LTV)
- 6. Net Promoter Score (NPS)
- 7. Upsell and Cross-sell Opportunities
- 8. Average Deal Size
- 9. Time-to-Close
- 10. Sales Cycle Length
- 11. Sales Revenue
- 12. Market Share
- 13. Return on Investment (ROI)
- 14. Monthly Recurring Revenue (MRR)
- 15. Revenue Growth Rate
Table of Contents
B2B Kpis: Our Guide
As digital landscapes evolve, understanding Key Performance Indicators (KPIs) specific for B2B operations have never been more crucial. In this latest report, we delve into the top must-know KPIs, that every B2B marketer should be tracking to assess their business performance accurately. Learn how to leverage these metrics to optimize your strategies, identify gaps, and drive lasting growth in your B2B endeavors.
Customer Acquisition Cost
The amount spent on acquiring new customers, calculated by dividing the total acquisition expenses by the number of new customers acquired in a specific period.
Annual Contract Value
The average revenue generated per year from each contract signed with a customer.
The percentage of leads that turn into paying customers, indicating how well the B2B company can attract and convert potential clients.
The rate at which customers cancel or choose not to renew their contracts, indicating their satisfaction with the services or products provided.
The total revenue generated from a customer over the entire duration of their business relationship, used to determine how much a company should invest in retaining a customer.
Net Promoter Score
A metric to measure how likely customers are to recommend a company’s products or services, reflecting overall customer satisfaction, loyalty, and potential for referrals.
Customer cross-buying rate measures sales and marketing success in boosting revenue from current customers through additional purchases.
Average Deal Size
The average value of deals closed by the sales team, which indicates the potential for revenue growth and the success of pricing strategies.
The average time it takes for a lead to be converted into a paying customer, indicating the efficiency of the sales process.
Sales Cycle Length
The total time it takes from initial contact with a lead to their final purchase, reflecting the efficiency of the sales process and the alignment of sales and marketing efforts.
The total revenue generated from new customer acquisitions and existing customers, used to assess the overall success of the sales strategy and business development efforts.
The percentage of customers a B2B company has within a particular market segment, indicating competitiveness and brand strength.
Return On Investment
A key financial metric that measures the profitability of a specific investment or campaign, calculated by dividing the net profit by the initial investment.
Monthly Recurring Revenue
The total predictable revenue a company can expect to receive from its customers each month, helping businesses gauge financial stability and plan for growth.
Revenue Growth Rate
The percentage increase in sales revenue over a specific period compared to the previous period, indicating a company’s overall success and potential for expansion.
Frequently Asked Questions
What are the key B2B KPIs that businesses should be monitoring?
How can businesses improve their B2B KPIs?
Why are B2B KPIs important for measuring success?
What is the difference between B2B KPIs and B2C KPIs?
How often should B2B KPIs be tracked and analyzed?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.