The Most Surprising B2B Industry Statistics in 2023

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Navigating the complex world of B2B marketing requires a keen understanding of industry patterns, buying behaviors and emerging technologies. Whether you own a start-up or manage a multinational corporation, it’s impossible to overlook the significance of data-driven decision making. In this blog post, we delve deep into the most recent B2B industry statistics.

These statistics provide valuable insight into B2B market trends, purchasing processes, digital transformation, and many more aspects. Harness the power of these statistics to better understand your potential business partners, clients, and competitors to design and implement strategies that lead to success in this ever-evolving industry landscape.

The Latest B2B Industry Statistics Unveiled

64% of businesses in the B2B industry say their biggest challenge is generating engaging content.

This compelling statistic spotlights a pervasive issue in the B2B industry — the hefty task of churning out engaging content. In a blog post centered around B2B Industry Statistics, this figure serves as a beacon, shedding light on the striking reality that nearly two-thirds of businesses grapple with enlivening their output.

It illustrates the struggle and underscores the need for solutions, setting the stage for verticals, such as content creation strategies, innovative marketing tactics, or investing in professional writing services. Within the rich tapestry of data and insights constituting the B2B landscape, this statistic threads a narrative of a prevalent challenge, urging readers to delve deeper into the underlying causes and potential solutions.

80% of B2B businesses plan to invest more in their digital presence this year.

Dipping into this fact magnifies not just a current trend, but casts a horizon-wide spotlight on the shifting dynamics in the B2B landscape. The implications are unmistakeable: a whopping 80% of B2B businesses pivoting their resources nest egg this year towards boosting their digital footprint. It’s a digital orchestra on the move, amplifying the critical mantra of our age – adapt or perish.

In an age pervaded by the ethos of real-time connectivity and seamless online experiences, businesses are stepping up their game or emerging from behind the curtain of the digital dawn. This statistic hence delivers a powerful message, potentially echoing the evolutionary tale of B2B industry trends though the decade. This adaptation wave isn’t about survival, it’s about strategic digital dominance and this tidal-like movement is what defines the B2B battleground today.

LinkedIn is the most effective social media platform for B2B marketers, with 92% stating it’s part of their digital marketing mix.

Plunging into the vibrant world of B2B industry statistics, one cannot overlook the dominance of LinkedIn in the social media sphere. With a healthy 92% of B2B marketers integrating it into their digital marketing strategy, this behemoth of professional connectivity stands tall as a testament to its efficacy.

This staggering percentage is more than just a bland number; it’s the unwavering voice of consensus among experts, foreshadowing the continued role of LinkedIn in shaping the future of B2B Marketing. This insight allows industry professionals to tailor their strategy accordingly, acknowledging LinkedIn’s top-tier status and harnessing its power to reach their desired audience more effectively. Therefore, it serves as a remarkable compass navigating the often turbulent waters of B2B digital marketing.

75% of B2B customers are significantly influenced by social media.

Let’s plunge into the heart of this impactful wave marked by the statement that ‘75% of B2B customers are significantly influenced by social media.’ This revelation underscores the magnetic pull and potent influence that social media platforms command in the B2B landscape. Morphing from just casual networking spaces to robust business paradises, social media platforms are now dominating preferences, swaying decisions, and underpinning meaningful business connections in the B2B industry.

This valuable nugget of information casts light on the importance of crafting an encompassing and strategically aligned social media presence for B2B marketers. In other words, neglecting or underestimating the business allure of social media could translate into missing out on nourishing 75% of potential client relationships – a hefty cost which no business can afford.

Echoed in these statistics is the whisper of evolution in the B2B industry; a clarion call for firms to embrace the power of social media, to be where their customers are, and to join the conversation or risk being left out. It is as much about business intelligence and market understanding as a recipe for survival in the ever-evolving landscape.

80% of B2B decision-makers prefer to get company information from a series of articles versus an advertisement.

Diving into the heart of the B2B industry through the lens of impactful statistics, we uncover an intriguing observation: a staggering 80% of B2B decision-makers lean towards consuming company information from a series of articles rather than an advertisement. This statistic doesn’t just stand on its own, but rather, it reshapes the entire landscape of information dissemination inside the B2B sphere.

This nugget of information carries the importance of a clarion call for marketing strategists. It prompts them to place more emphasis on creating rich, informative articles rather than investing all efforts into crafting the perfect advertisement. This explorer’s map in the world of B2B industry’s secrets tells us that decision-makers are on a quest for depth and detail—an insight that truly holds the power to transform the way we approach B2B communication strategies.

Furthermore, it lights up the path forward for content creators in this field. It tells them that their words hold weight, their in-depth industry analysis is a goldmine, and their ability to articulate a company’s message through articles is a currency in high demand. All told, this statistic is like a compass guiding the B2B industry into a future where informative articles rule the realm of effective communication.

67% of the B2B buyer’s journey is now done digitally.

The digital revolution has firmly taken hold in the B2B arena, with a staggering 67% of the buyer’s journey now accomplished electronically. Unveiling this nugget of data in our discourse on B2B industry statistics underscores the escalating necessity to harness the power of online marketing and transaction processes. Any B2B entity ignoring this fundamental shift risks being lost in the dust of those who choose to arm themselves with digital prowess.

Notably, the statistic is an undisguised signal to enrich your content marketing, enhance SEO practices, and prioritize e-commerce – the call of the hour. After all, the arena is no longer winding through face-to-face meetings and handshake deals; it’s navigating the twists and turns of the digital landscape.

B2B E-commerce sales worldwide are expected to reach over $20 trillion by 2027.

Unveiling the magnitude of the B2B e-commerce realm, a prediction of its sales soaring to a staggering $20 trillion globally by 2027 crystallizes the profound impact and the enviable potential this sector harbors. Not only does it underscore the rapid growth of digital business transactions but also sparks attention to the revolutionary shift from traditional B2B operations.

As the spotlight intensifies on this arena, the figure becomes a cornerstone, painting a vivid picture of future economic landscapes and creating a hotbed for investments. On a grander scale, it’s a commanding roar that echoes the potential profitability for businesses willing to embrace the digital transformation, positioning itself as the future fulcrum of commerce. Hence, in a blog post delving into B2B industry statistics, the hefty estimate lends credence to the discussion, stirring intrigue and showcasing the fast-approaching, grandiose future of the industry.

70% of B2B search queries are made on smartphones.

Unleashing the power of that tantalizing statistic – 70% of B2B search queries are made on smartphones – we discover an invaluable compass to navigate the complex B2B landscapes. Envisage the modern B2B decision-maker; they’re most likely tech-savvy, always on the go, and heavily reliant on their smartphone. Within the handheld cosmos of this device, they’re conducting a significant chunk of their business searches.

This vividly illustrates the crucial importance of mobile optimization for B2B marketers. It’s not just about having a website anymore; one must ensure that their digital presence is seamlessly accessible, functional and appealing on mobile platforms. Otherwise, they risk losing a massive slice of the market – potentially 70% – that prefers to engage through their smartphones. By highlighting this astounding number, we emphasize the emerging mobile-first trend in the B2B industry, substantiating the urgency for B2B entities to optimize their mobile-digital strategy, or risk being left behind in this rapidly evolving digital race.

55% of B2B buyers search for information on social media.

In the grand scheme of B2B industry statistics, the concept that ‘55% of B2B buyers search for information on social media’ emerges as a crucial linchpin to understanding buyer behavior. It provides a compelling scenery indicating the significant role social media plays as a source of information for buyers, thus underscoring its value as a marketplace and a marketing tool for B2B businesses.

Aligning with this insight could potentially enhance a company’s B2B marketing strategy – the figure reinforces the importance of crafting a solid social media presence that can pique the interest of this growing majority of buyers and positively influence their purchasing decisions.

B2B eCommerce market is projected to reach $20.9 trillion by 2027.

As we navigate the digital corridors of the B2B industry statistics in this blog post, an impressive figure emerges from the shadows. The ongoing conversation about the futurology of B2B eCommerce revolves around a mammoth projection – $20.9 trillion by 2027. This astronomical number serves as a signpost in the desert, highlighting the spectacular growth trajectory and immense potential of this market.

This projected value signifies more than just the prospective financial gains. It indirectly underscores the surging reliance of businesses on digital platforms and technology to conduct their transactions and operations. It’s an indication of the shifting paradigms from traditional brick-and-mortar practices to virtual and eCommerce models facilitated by advancing technology and changing consumer habits.

Drawing attention to this grand forecast also aids in underscoring the sense of urgency and competitiveness within the B2B space. As firms juggle to secure their piece of this projected $20.9 trillion pie, innovation, strategy, and adaptability emerge as critical survival tools. Consequently, industry players, entrepreneurs, and stakeholders get a clearer sense of the necessary steps to evolve and prepare for this inevitable digital future.

Beyond the B2B landscape, this statistic also sheds light on the broader economic context. It draws linkages between industries, market trends, global economics, and the role of digitization in shaping future business models. It sparkles as a testament to the transformative power of eCommerce, setting the stage for a riveting narrative about the opportunities and challenges that lie ahead for the B2B industry.

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

Reading through the digital echoes of the B2B landscape, it’s clear that SEO is the leading horse in the race for lead generation. Weighing in at a hefty 57%, this number gives an insurmountable edge to the role of SEO. When B2B marketers look out across the ocean of possibility that is modern marketing initiatives, they see a variety of potential strategies.

Yet, according to this intriguing stat, more than half find SEO to be the golden goose, outperforming all other avenues in the quest for leads. This insight underscores the power and potential of search engine optimization in the B2B sector, making it an unavoidable consideration for any marketer aspiring to excel in this space. It’s not just a stat, it’s a beacon guiding towards the most fruitful of all marketing measures.

The average cost per lead is 61% lower for companies using inbound marketing, compared to traditional marketing methods.

In the rapidly evolving B2B industry, making savvy choices about marketing methodology can be the tipping point between mediocrity and industrial leadership. This statistic sheds light on inbound marketing’s effectiveness in generating leads affordably, a notable concern for many B2B companies. A staggering 61% reduction in the average cost per lead translates to significant savings enabling the redistribution of budget funds.

It’s a clear vindication of how inbound marketing’s personalised, value-driven approach can more efficiently engage potential customers, thereby bolstering profitability and fostering business growth. A transformative insight indeed for those willing to adapt and explore innovative routes to revenue generation.

The B2B industry spends more than $5.4 billion per year on content creation.

Diving into the heart of the B2B industry, the staggering figure of $5.4 billion spent annually on content creation stands as a testament to the power and necessity of content in this sector. This investment underscores the importance for businesses to engage, inform, and captivate their audience through quality content. For a B2B entity weaving its blogs with industry statistics, it is vital to remember that every word counts, as it represents a portion of this enormous sum.

Recognizing this enormous financial commitment is a stark reminder of the stiff competition within the industry and the invaluable role content plays in gaining an edge over the rivals. In essence, the statistic speaks volumes about the titan that is content creation in the B2B landscape, as well as the fierce arena of competition it represents.

47% of B2B buyers view three to five pieces of content before engaging with a salesperson.

The intriguing quirk about the statistic is the revelation of the B2B buyers’ behavioral pattern – ‘47% of buyers view three to five pieces of content before engaging with a salesperson’. This statistic plugs directly into the core content of a blog post on B2B Industry Statistics. It underlies the salient viewpoint that content plays a vital, influencing role in the buyers’ decision-making process. Diligently crafted content becomes a decider, a game-changer that can sway the decision pendulum towards positive engagement with a salesperson.

It further underlines the necessity for B2B marketers to invest time and resources in generating quality content. This data point also identifies that a significant segment of B2B buyers demands insightful and persuasive content before reaching out to sales. It is a call to action for businesses to up their content marketing game and set their targets fittingly.

70% of B2B marketers claim that videos are more effective than other content when converting users.

Unfolding the layers of this statistic reveals its undeniable significance, acting as a compass pointing to the evolving preferences in the B2B marketing landscape. The essence of ‘70% of B2B marketers proclaiming videos as more effective in conversions’ underscores the shifting focus from traditional text-heavy content towards more digestible, visually enticing mediums.

This noteworthy change in the game reveals how these marketers are reinventing their strategies to reach potential clients in a more engaging way. The statistic, thus, doesn’t just add intricacy to our understanding of the B2B world; it illustrates very graphically, a vital trend that is potentially redefining future strategies, making it indispensable in a blog post about B2B industry statistics.


To sum it all up, the B2B industry statistics outlined in this blog post are not just numbers, they are powerful insights into the constantly evolving B2B marketplace. The data reveals the critical role that digital transformation, personalization, and customer experience continue to play in shaping the future of B2B transactions.

Understanding these key trends and effectively applying them to strategic planning from a sales, marketing, or operational perspective, will set companies apart in terms of competitiveness. Businesses that leverage these statistics to their advantage will undoubtedly be better positioned to meet the shifting needs and expectations of their B2B clients, fostering stronger relationships and driving overall business growth.


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What is the B2B industry?

The B2B (Business-to-Business) industry refers to commerce transactions and interactions between businesses, typically involving companies that provide services or products to other businesses rather than directly to consumers.

What are the common types of B2B services?

Common types of B2B services include software solutions, consulting, professional services like legal or financial advice, marketing and advertising agencies, cybersecurity services, and office supply companies.

How big is the B2B industry globally?

The global B2B industry is immense, with a market value estimated to be over $120 trillion. This extensive network of transactions happens across every sector of the economy involving all sizes of business, from small startups to multinational corporations.

How is the B2B industry adapting to digital trends?

The B2B industry is significantly adapting to digital trends through embracing technologies which aid in automating business processes, improving supply chain efficiency, enhancing customer service, and improving communication. E-commerce, cloud computing, AI, data analytics, and other digital tools have become integral parts of B2B operations.

What is the growth rate of the B2B industry?

The B2B industry typically follows the trends of larger economic cycles, so the growth rate can vary. However, B2B e-commerce is seeing remarkable growth, with predictions that the global market will reach $20.9 trillion by 2027. This is growing at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2027.
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