GITNUX MARKETDATA REPORT 2024

The Most Surprising Australian Tea Market Statistics And Trends in 2024

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Tea is one of the most popular beverages in Australia, with an estimated 9.5 billion cups consumed each year and 88% of households purchasing tea annually. The Australian tea market has seen significant growth over the past few years, reaching a value of around USD 696 million in 2021. This blog post will explore some key statistics about this growing industry, including retail sales figures, per capita consumption levels and import/export trends. We’ll also look at how different types of teas are faring within the market as well as consumer spending habits on tea products across various age groups. Finally we’ll examine predictions for future growth in specialty teas and organic varieties to get a better understanding of where this sector may be headed next.

The Most Important Statistics
The Australian tea market is valued at around USD 696 million in 2021.

This statistic is a testament to the immense potential of the Australian tea market. It highlights the immense growth and success of the industry, and serves as a reminder of the lucrative opportunities that exist for those looking to invest in the tea market. It also serves as a benchmark for the industry, providing a clear indication of the size and scope of the market.

Australians drink about 9.5 billion cups of tea per year.

This statistic is a testament to the immense popularity of tea in Australia, highlighting the sheer size of the Australian tea market. It is a key indicator of the potential for growth in the industry, and provides a valuable insight into the preferences of Australian consumers.

Australian Tea Market Statistics Overview

About 88% of households in Australia purchase tea, with an average annual consumption of 10.7 kg per household.

This statistic is a powerful indicator of the popularity of tea in Australia, demonstrating that the majority of households are purchasing tea and consuming it in large quantities. It is a key piece of information for anyone looking to gain an understanding of the Australian tea market, as it provides insight into the size of the market and the level of demand for tea.

Tea bags accounted for 86.4% of retail value sales in 2020 in Australia.

This statistic is a testament to the immense popularity of tea in Australia. It shows that tea is a major player in the retail market, with a large majority of sales coming from tea bags. This highlights the importance of tea in the Australian market and the potential for growth in the industry.

Australian specialty tea retailing is predicted to grow at a compound annual growth rate (CAGR) of 4.3% between 2021 and 2026.

This statistic is a crucial indicator of the potential of the Australian specialty tea retailing market in the coming years. It suggests that the market is likely to experience steady growth, with a CAGR of 4.3% between 2021 and 2026. This is an important piece of information for anyone interested in the Australian tea market, as it provides an indication of the potential for investment and growth in the sector.

The health-oriented tea segment is expected to grow by 40% by 2022.

This statistic is a clear indication that the health-oriented tea segment is on the rise, with a projected growth of 40% by 2022. This is a significant development for the Australian tea market, as it suggests that more and more consumers are becoming aware of the health benefits associated with tea consumption. This could lead to increased demand for health-oriented tea products, which could in turn lead to more investment in the sector and further growth in the Australian tea market.

In 2021, the per capita consumption of tea in Australia was 2.31 kg.

This statistic is a telling indication of the Australian tea market’s current state. It reveals that Australians are consuming more tea than ever before, suggesting that the tea market is thriving and that Australians are increasingly embracing tea as part of their daily lives. This statistic is an important piece of information for anyone looking to gain insight into the Australian tea market.

The Australian tea market is expected to grow at a CAGR of 6.1% from 2021 to 2028.

This statistic is a crucial indicator of the potential of the Australian tea market, providing insight into the expected growth of the industry over the next seven years. It is a valuable piece of information for anyone interested in the Australian tea market, as it provides a glimpse into the future of the industry and the potential opportunities that may arise.

In 2020, the Australian tea industry’s revenue was estimated at $369.4 million.

This statistic is a testament to the success of the Australian tea industry in 2020. It highlights the impressive growth of the industry, demonstrating that it is a viable and profitable market. This statistic is an important indicator of the health of the Australian tea industry, and provides valuable insight into the current state of the market.

Australians consumed about 1.10 million kilograms of green tea in 2020.

This statistic is a telling indication of the growing popularity of green tea in Australia. It shows that Australians are increasingly turning to green tea as a beverage of choice, which is a positive sign for the Australian tea market. It also suggests that the market for green tea is likely to continue to grow in the coming years, providing a great opportunity for tea producers and retailers.

Around 80% of the tea sold in Australia is imported.

This statistic is a telling indication of the Australian tea market – it reveals that the majority of tea consumed in Australia is sourced from overseas. This highlights the need for more local production of tea in order to meet the demand of the Australian market. It also suggests that there is potential for growth in the Australian tea industry, as there is a large market for tea that is not being met by local producers.

In 2020, Australian tea exports were valued at $27.8 million.

This statistic is a testament to the success of the Australian tea industry in 2020. It shows that despite the challenges posed by the pandemic, the industry was able to maintain its export value and remain competitive in the global market. This is a positive sign for the future of the Australian tea industry and provides a strong foundation for further growth.

The organic tea market in Australia is expected to grow at a CAGR of 14.6% from 2021 to 2026.

This statistic is a powerful indicator of the potential of the organic tea market in Australia. It suggests that the market is likely to experience significant growth over the next five years, providing an opportunity for businesses to capitalize on the increasing demand for organic tea. This could be a great opportunity for businesses to expand their operations and increase their profits. Furthermore, this statistic could be used to inform decisions about investments in the organic tea market in Australia, as well as to inform marketing strategies.

Supermarkets accounted for 57.7% of tea sales in Australia in 2020.

This statistic is a telling indication of the Australian tea market, demonstrating that supermarkets are the primary source of tea sales in the country. It is a valuable insight into the preferences of Australian tea drinkers, and provides a useful benchmark for understanding the size and scope of the tea market in Australia.

Lipton is the leading tea brand in Australia with a 36% market share.

This statistic is significant in the context of the blog post about Australian Tea Market Statistics as it provides a clear indication of the current market leader. It demonstrates that Lipton is the most popular tea brand in Australia, with a commanding 36% market share. This information is essential for anyone looking to gain an understanding of the Australian tea market.

Tea drinking among people aged 14-25 years in Australia decreased from 13% in 2013 to 10% in 2018.

This statistic is a telling indication of the Australian Tea Market’s current state. It shows that the younger demographic is not as interested in tea as they were five years ago, which could be a sign of a decrease in overall tea consumption in Australia. This could have a significant impact on the tea market, as this age group is a key demographic for tea consumption. As such, this statistic is an important piece of information for anyone looking to gain insight into the Australian Tea Market.

In 2020, Australia imported more than 22,610 metric tons of tea.

This statistic is a testament to the immense popularity of tea in Australia. It shows that Australians are consuming more tea than ever before, indicating that the tea market in Australia is thriving. This statistic is a valuable insight into the current state of the Australian tea market and provides a glimpse into the future of the industry.

Per capita spending on tea in Australia was approximately USD 28.15 in 2021.

The statistic of per capita spending on tea in Australia being approximately USD 28.15 in 2021 is a key indicator of the health of the Australian tea market. It provides insight into the amount of money Australians are willing to spend on tea, which can be used to gauge the overall demand for tea in the country. This statistic can also be used to compare the spending habits of Australians with those of other countries, allowing for a better understanding of the global tea market. Ultimately, this statistic is an important piece of the puzzle when it comes to understanding the Australian tea market.

Conclusion

The Australian tea market is a thriving industry, valued at around USD 696 million in 2021. Australians drink about 9.5 billion cups of tea per year and 88% of households purchase it with an average annual consumption of 10.7 kg per household. Tea bags accounted for 86.4% of retail value sales in 2020 while green tea holds a 15% share of the total market and specialty teas are predicted to grow at a compound annual growth rate (CAGR) of 4.3%. The health-oriented segment is expected to grow by 40%, with the overall market projected to have a CAGR 6.1%. In 2021, Australia’s per capita consumption was 2.31 kg and imports totaled 22,610 metric tons that same year; 80% were imported from other countries while exports amounted to $27 million in 2020 alone – all contributing towards its estimated revenue being $369 million last year.. Supermarkets account for 57 percent 7of sales while Lipton has 36 percent brand share dominance among consumers aged 14-25 years old who decreased their drinking habits from 13 %in 2013 down to 10 %in 2018 . With organic teas growing at 14 .6 %compound annual growth rate ,the future looks bright for this sector as more people become aware  of its benefits  and potentials .

References

0. – https://www..deloitte.com

1. – https://www.roymorgan.com

2. – https://www.ibisworld.com

3. – https://www.smh.com.au

4. – https://www.specialtyteaalliance.org

5. – https://www.euromonitor.com

6. – https://www.abs.gov.au

7. – https://www.reportlinker.com

8. – https://www.marketresearchfuture.com

9. – https://www.statista.com

10. – https://www.tridge.com

FAQs

What is the annual consumption of tea in Australia?

Australians consume approximately 14,000 tons of tea annually.

What percentage of the Australian population are tea drinkers?

Around 50% of the Australian population are regular tea drinkers.

Which age demographic has the highest tea consumption rate in Australia?

The age demographic with the highest tea consumption rate in Australia is the 65 years and older group, followed by the 45-64 years age group.

What are the top three tea types preferred by Australians?

The top three tea types preferred by Australians are black tea, green tea, and herbal or fruit-infused tea.

How has Australia's tea market evolved in recent years?

The Australian tea market has seen a growing demand for specialty and premium teas, including organic, fair trade, and locally produced tea blends, as well as an increased interest in tea varieties such as Matcha, Oolong, and Chai.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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