The Most Surprising Augmented Reality Industry Statistics in 2023

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Highlights: The Most Important Augmented Reality Industry Statistics

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As the digital landscape continues to evolve, one technology, in particular, has caught the world by storm – Augmented Reality. From captivating gaming experiences to interactive learning modules, Augmented Reality (AR) is significantly transforming the way we perceive, interact, and learn from our environment. This compelling mix of the real and digital worlds holds immense potential, promising to revolutionize various industries.

With around 3.5 billion AR apps predicted to be in use by 2022, it's evident that AR is not just a fleeting trend but a powerful tool creating a seismic shift in our everyday lives. In this blog post, we break down key industry statistics to advance your understanding of the growing influence and prevalence of Augmented Reality, and how it's changing the face of technology as we know it.

The Latest Augmented Reality Industry Statistics Unveiled

The global augmented reality (AR) market size was estimated at USD 17.67 billion in 2020.

Highlighting the impressive figure of USD 17.67 billion demonstrates the explosive strength and robust potential of the augmented reality market trajectory in 2020. It functions as a numeric testament to the rising commercial interest in AR technology, bolstering the blog post's discussion about the industry's dynamism and expanding influence.

This figure, therefore, forms a concrete platform for understanding the grand scale at which AR operates and how it stunningly surpassed previous financial forecasts. This monetary marker sets the tone for projections about future growth, solidifying the narrative of AR's increasing dominance in technological enterprises.

The AR advertising market size is expected to reach over $13 billion by 2024

Projecting into the near future, the anticipation of the AR advertising market rushing to a staggering $13 billion by 2024 underscores the colossal growth and expansion that this industry is set for. Ushering in a golden era of digital expression and interaction, this titanic surge demonstrates the potent role that AR will don, influencing human lives, industries, and economies alike.

This viewpoint echoes the rapid transformation and the unveiling potential of AR technologies which makes it more than a passing trend but a transformative business tool. This forward leap echoes not only in the increase in revenue but also mirrors the pervasive integration of AR in growing sectors like gaming, retail, and education just to name a few.

The AR industry is expected to achieve a staggering 40% compound annual growth rate (CAGR) from 2021 to 2028.

Undeniably, the forecast of a brawny 40% compound annual growth rate (CAGR) in the AR industry from 2021 to 2028 embodies a key data point unveiling the burgeoning potential of this technology-driven sector. Such an accelerated growth trajectory paints an impressive panorama of Augmented Reality's future, vividly illustrating the magnitude of its upcoming influence in our daily lives and industries across the board.

This incredible statistic bolsters the position that Augmented Reality is no longer a fringe technology, but an emerging leviathan poised to reframe the technological landscape. The number provides testimony to the sector's robust health and underlines its capacity to spawn significant entrepreneurial and investment opportunities. Cascading forth from this projection are implications of burgeoning job creation, innovative product development, and potential landscape shifting paradigms.

Therefore, the magnitude of this CAGR underscores the expansion, innovation, and inevitable disruption rooted within the AR industry's foundations, making it pivotal to any blog post dissecting or illuminating the sector's statistical landscape.

The worldwide shipments of AR glasses are expected to reach 32.7 million units by 2025.

Envision the projected landscape of the Augmented Reality (AR) industry by 2025. Picture an astounding 32.7 million units of AR glasses being shipped globally. This statistic offers a mirror into the future, reflecting a booming industry with staggering growth potential. It signifies a great leap forward in AR proliferation. In this narrative, AR glasses transform from a niche, technophile product, to a mainstream technology accessory, bridging the chasm of diffusion of innovations.

From a financial perspective, this indicates a multi-million dollar market waiting to burgeon and unfold. It alludes to a gold rush for stakeholders, seeking substantial investments in the AR sector. Creating, distributing, advertising - every rung of AR business ladder stands to gain from this projected surge.

Moreover, this paints a picture of widespread adoption, where AR glasses could become as ubiquitous as smartphones are today. The societal implications of this are vital, too, as it forecasts how technology could further intertwine with daily lives.

In essence, this statistic weaves a complete tapestry of the current technology landscape, its potential growth, financial opportunities and societal impact. It exists as a beacon, casting light on the road ahead for the AR industry.

Augmented reality contributed nearly US$767 million in 2020 from games alone.

Highlighting the fact that augmented reality pumped a staggering US$767 million into the economy in 2020 through games alone is a striking assertion about the financial might of this technology. The figure sends a strong testament to the immense revenue-generating potential of augmented reality, and in this context, demonstrates a major driving force propelling the growth of the AR industry.

Notably, the statistic acts as a beacon illuminating the lucrative opportunities available for businesses, investors, and entrepreneurs in this realm. It's a testament to how AR elevates the gaming world and decisively impacts the global economy. So, navigating through the vast seas of the AR industry without acknowledging this statistic would indeed leave our understanding of the industry's dynamics adrift.

68% of people believe AR can bring benefits to their workplace, according to an ISACA Tech Poll.

Illustrating the increasingly positive public sentiment towards AR, a staggering 68% of individuals foresee a promising transformation in their workplaces thanks to AR, as noted in an ISACA Tech Poll. This figure, a clarion bell in the evolving AR landscape, positions the technology as a potential game-changer in industry practices and workflows.

Embodying the combination of optimism and expectancy, it further highlights the urgent need for businesses to jump on the AR train - a crucial insight for driving the narrative in a blog post centered on Augmented Reality Industry Statistics. The statistic essentially sows the seeds of opportunities, visions, and prospects for the AR industry, inevitably guiding the discourse to explore the myriad possibilities that such technology can unfold within workspaces.

By 2024, there will be approximately 6.1 billion mobile users worldwide, offering potentially huge market growth opportunities in the mobile AR sector.

Projected patterns in mobile usage have an intrinsically profound implication on the future of the Augmented Reality (AR) sector. It's anticipated that, by 2024, the globe will host approximately 6.1 billion mobile users. Such an astronomical number isn't just a statistic—it's a candy shop of opportunity, with each mobile user a potential customer in the AR market.

The expanding mobile user base serves as a fertile backdrop for industry growth, providing a vast landscape for AR technology to grow and prosper. So, the world isn't just inching towards more mobile users; it's on a fast track to more endless possibilities, innovative products, and markets in the AR sector.

The Augmented and Virtual Reality market in healthcare is estimated to reach $5.1 billion by 2025.

This insight into the anticipated growth of the AR and VR market for healthcare by 2025 reimagines both our awareness of this burgeoning industry, and our future expectations. It's as if we're peering into a crystal ball, revealing a technological envisioning where surgery consultations, patient therapies, education, and several other medical applications are enhanced in their efficiency, cost-effectiveness, and overall experience.

Depicting more than just figures, this $5.1 billion forecast unlocks a fascinating narrative about how AR and VR are boldly shaping the healthcare tomorrow. In a blog post on Augmented Reality Industry Statistics, such a projection doesn't merely plaster numbers on a scale of growth, but paints a dynamic picture of AR and VR's transforming role in healthcare.

Retail and e-commerce sectors are projected to hold the largest market share in the AR industry by 2025.

Delving into future market trends, the prediction of retail and e-commerce sectors dominating the AR industry by 2025 adds a compelling layer to the narrative. It underscores the potential broadening of AR technology from predominantly novelty applications into a crucial element of the commerce industry.

This trend makes the statistic a key touchpoint for readers, revealing the large-scale commercial implications of AR and its transformative effect across industries. The impetus to innovate in retail and e-commerce environments would be fueled by this ambitious projection, making this a riveting piece of the AR industry puzzle. Initiatives towards these sectors could ignite major advancements in AR, transforming shopping experiences, enhancing customer interaction and, ultimately, catalyzing market growth.

Therefore, in the tapestry of statistics that weave the story of the Augmented Reality Industry, this particular data point is a golden thread. It illuminates the way forward, providing context and foresight for businesses, innovators, and investors, painting a roadmap of where we're heading, guided by AR's disruptive influence.

The AR software segment is expected to witness the highest growth of 47.1% from 2019 to 2025.

Picturing the vibrant landscape of the Augmented Reality industry, one cannot overlook the commanding presence of the AR software segment, projected to catapult its growth by 47.1% from 2019 to 2025. This projection paints a striking tapestry of burgeoning opportunities and unexplored potentials. It is no less than a clarion call for investors, entrepreneurs and innovators alike, to make strategic moves aligning themselves with this ascending trajectory.

For an industry observer, this statistic intensifies the narrative of an inevitable technology-driven future, where AR software development could be the limelight-grabber. Ultimately, the impressive growth prediction enriches the discourse about the AR industry, setting the stage for a riveting journey into the future of technology.

More than 32% of the global population is projected to use AR at least once per month in 2023.

Envision this - over a third of the world's population projected to engage with Augmented Reality (AR) on a monthly basis by 2023. That's greater than two billion individuals immersing themselves in this transformative technology. Picturing this, it becomes apparent that AR is not just a passing fad, but rather an influential force integrating into people's lives on a wider scale.

Within the realm of an AR industry statistics blog, such compelling percentages shine a spotlight on the incredible growth, acceptance, and potential that this technology exhibits. With such a large adoption rate, industries across the board will be heavily investing and innovating within this AR spectrum, generating a thriving ecosystem filled with opportunities.

This projected statistic encapsulates the essence of the widespread acceptance of AR technology, hinting towards a future where digital and physical realities are intrinsically intertwined, intertwined on a global scale, not just a tech-savvy subset. It indicates the magnitude of the prospective market, underscoring the real opportunity for many enterprises to access, engage and inspire an enormous customer base. Therefore, it's a graph worth plotting, a figure worth noting, and a steady heart-beat indicating the pulse of the AR industry in years to come.

Over 70% of consumers aged 16-44 are aware of Augmented Reality.

Emphasizing the familiarity that a broad range of consumers aged 16-44 have with Augmented Reality offers insightful proof of its increasing mainstream penetration. This statistic resonates strongly in the scope of Augmented Reality Industry Statistics as it underscores the potential existence of a vast market.

Businesses and tech-savvy entrepreneurs can utilize this information for focusing their strategies and investments in the AR industry owing to the demonstrated awareness and potential interest of these consumers. Moreover, it indirectly reflects the maturity level of the AR industry, hinting towards an era where AR could evolve from a buzzword to a commonplace technology.

Facebook predicts that by 2028, there will be 600 million users of AR glasses.

Envisioning a future integrated with Augmented Reality (AR) glasses, the projection of Facebook announces a colossal 600 million users by 2028. Such a statistic becomes the keystone in the grand arch of a blog post about AR Industry Statistics.

It not only limelights the expected market penetration of AR glasses but also underscores the meteoric rise of this innovation. The prediction paints a compelling picture of how consumer behavior is poised to metamorphose over the next decade. It galvanizes entrepreneurs to invest, developers to innovate, and consumers to anticipate this unfolding revolution. The massive user base indicates a fertile ground for advertisers and marketers, opening new frontiers for business possibilities.

Riding on this tidal wave of exponential growth, barriers between the virtual and real world are likely to blur, making AR glasses an indispensable part of our daily lives. Hence, this monolith statistic becomes an oracle forecasting the magnitude, potential, and sprawling growth of the AR world.

By 2025, Lenovo expects 70% of enterprises to adopt AR/VR technology for internal operations.

Delving into the heart of our ongoing discourse about Augmented Reality Industry Statistics, we approach the impressive prediction from Lenovo. The computer giant forecasts that by 2025, a stunning 70% of enterprises will be exploiting AR/VR technology for their internal operations. This prophecy is no less than a beacon, cutting through the fog of uncertainty in the tech world, illuminating both current trends and future trajectories.

It conveys a moving-image of an era when the majority of companies, regardless of their size and nature, will harness the power of augmented and virtual realities to drive efficiency and innovation. This scenario underscores the promise that AR/VR technology holds, not as a gimmick, but a tool for serious business enhancement, making it a compelling component of any discussion on AR industry statistics.

According to a 2019 Perkins Coie survey, 39% of respondents said that AR/VR will become mainstream within three to five years.

Delving into the world of Augmented and Virtual Reality (AR/VR), this statistic from a 2019 Perkins Coie survey wields considerable relevance. Essentially, it paints an encouraging forecast for the rapid adoption and popularity of AR/VR technologies in the forthcoming years. In the vast panorama of AR industry statistics, this piece of data stands as a beacon, signaling the industry's promising trajectory towards mainstream integration.

A whole 39% of respondents projected that AR/VR technologies would transition from being a futuristic concept to an everyday reality within a short span of three to five years. This perspective, echoed by a significant segment of the surveyed population, underlines the escalating momentum of AR/VR industries and their impending permeation into our daily lives.

Moreover, this statistic also mirrors the increasing acceptance and enthusiasm for AR/VR among consumers, which is a valuable gauge for businesses and developers in the industry. It's this tidal wave of technological optimism captured within this single statistic that serves as a key compass in navigating the future expansion and innovation of AR/VR industries.


Augmented Reality (AR) is clearly more than just a futuristic concept - it's a rapidly expanding industry that is making significant strides in the commercial, educational and entertainment sectors. The impressive statistics detailed in this post not just validate the explosive growth of this revolutionary technology, but also highlight its vast potential.

As the AR industry continues its remarkable evolution, businesses and consumers alike can anticipate an immersive and interactive future, where our physical and digital worlds seamlessly intersect. The numbers don't lie - AR is not just a fleeting trend, but a transformative wave in technology that is here to stay.


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Frequently Asked Questions

The Augmented Reality industry refers to the sector of technology that deals with the integration of digital information with the user’s environment in real time through devices like AR glasses, mobile phones, and tablets. This sector includes hardware manufacturers, software developers, content creators, and service providers involved in AR technology.
The growth of the Augmented Reality industry can be attributed to a number of factors, including advancements in technology, increased consumer demand for immersive experiences, applications in gaming and entertainment, integration in various industries such as healthcare, automotive and retail, and the advent of 5G technology which enhances the performance of AR devices.
Many markets are starting to utilize Augmented Reality. These include, but are not limited to, the gaming industry, the healthcare sector, retail for virtual fittings and shopping experiences, education for immersive learning, and the automotive industry for vehicle design and navigation assistance.
Despite its potential, the Augmented Reality industry faces several challenges such as the high cost of devices, issues with user interface and user experience, need for high computing power and battery life, concerns about user privacy and data security, and the lack of consumer and enterprise awareness about the possibilities and benefits of AR.
The future of the Augmented Reality industry looks promising. With ongoing technological advancements and broadening applications, it is projected to experience substantial growth. Markets and Markets reports that the AR market is expected to grow from USD 10.7 billion in 2019 to USD 72.7 billion by 2024. As AR continues to develop, it’s likely we’ll see improvements in hardware, more immersive experiences, and wider adoption across various industries.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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