Attraction marketing is one of the most used marketing strategies nowadays. Attraction marketing is about making the product or service you advertise sufficiently attractive for customers to be interested in it.
When offering a product, it should attract both new and old potential customers. If your product is interesting and appeals because of its features, you will make more sales.
- The features and benefits of your product will be vital when it comes to marketing attractiveness.
- Your main objective will be to dazzle and attract customers so that you have a greater impact on your sales and how others see your brand.
- Good attraction marketing relies on your consistency and your ability to highlight the virtues of your product.
What you should know about attraction marketing
Attraction marketing is not only about attracting potential customers for your product or service. You also need to be able to demonstrate how desirable and necessary it is.
Why does attraction marketing matter?
Attraction marketing is important when it comes to encouraging your older customers to remain loyal to your brand and dazzling new ones for increased sales.
If you manage to master attraction marketing, you will not only increase your sales, but you will also achieve a good engagement that will gradually bring in new customers through word-of-mouth and make your brand more recognizable.
How is attraction marketing used?
When building a good marketing strategy, it is important to think about those features that make your product shine and be different from the competition. This will make it easier for you to sell your product.
After this assessment, you can apply the following steps that will make your attraction marketing campaign more successful.
1. Your personality is your brand
Customers tend to follow and buy products or services that match their personalities and beliefs. If your brand has personality and is not just one of the bunch, it will make many more people interested in what you can offer them.
This will set your brand apart from the competition and add value in the eyes of your customers (1).
2. Find your audience
You have to start asking yourself a series of questions: What do you want? Who are you? What do you offer? What are you looking for? Who do you want to attract? Once you answer these questions, you will be able to find and understand your future audience (2). Once you understand who your future audience is, you can start working on how to attract them.
3. Find the best channels
When you find your audience, you also learn which channels they browse on a daily basis. For example, if your audience is a teenager, you probably want to create content for TikTok.
Depending on your audience, one channel will be more important than another. Don’t try to cover all channels, as you will waste time and effort. Find the channel(s) that best suits your audience and work on it.
4. Make use of SEO
Nowadays, it is very important to improve your visibility in Google search engine. This will improve your views and therefore your sales and reach. It is essential to make use of SEO for creating a good attraction marketing strategy.
Read more about SEO advertising
5. Plan and create content
Attraction marketing requires consistency and great planning. That is why you must be constant when planning your content. These can be infographics, videos, images, etc.
By having a clear content grid, you will be able to have higher visibility. Also, try to educate your customers about your products in the content you publish.
Read more about content creation
6. Connect with your audience
It is essential that your audience has a connection with you, as this will build audience loyalty. You need to understand them and know what their needs are (3). This will keep your old customers loyal and attract new ones.
Attraction marketing in social networks
Nowadays, one of the main channels to carry out an attraction marketing campaign are social networks. There are different types of content that you can publish on your networks to achieve greater interest from your audience (4).
Your publications and the ways you can advertise them make it a perfect channel to attract new customers.
What is the 4 Cs Marketing?
The 4 Cs are related to attraction marketing, as the 4 Cs are steps that focus on the consumer, their needs, and desires.
Advantages of attraction marketing
By applying a successful attraction marketing strategy, you will achieve such benefits for your company as growth in social networks, better customer loyalty or economic benefits. Below, you can see a few advantages that you will see when applying an attraction marketing strategy:
Differences between Attraction Marketing and Inbound Marketing
Although both concepts could appeal to the same type of marketing, attraction marketing is only the first part of Inbound marketing. Attraction marketing is part of the two stages of Inbound marketing. The second stage is the automation of the user, and its conversion into a lead that will be prepared to receive a commercial offer.
With attraction marketing, you can connect with your customers and their needs. This way, you will be able to provide the best product or service for your customers, and they will build an appreciation for your brand that will translate into customer loyalty.
Moreover, as it is different from traditional marketing, it will be less intrusive and much more customer friendly. The result is a healthy relationship with good communication on both sides (5).
1. Urrego Henao JC, Peréz Castañeda C. Promotion Marketing VS Attraction Marketing and its incidence in the acceptability of the brand in the client. repositorioesumereduco [Internet]
2. Agüero, M. A. (2020). Inbound marketing in practice. Catholic University of Córdoba.
3. Pallares Upari, J. A., & Vásquez Navarro, J. N. (2017). The incidence of attraction marketing training in sales, of the company DIMOVIL E.I.R.L of the district of Calleria – Ucayali, 2016. Private University of Pucallpa.
4. Arroyo-Vazquez, N. (2017). Two concepts to make sense of social media presence: attraction marketing and content marketing. ThinkEPI Yearbook, 11, 205. https://doi.org/10.3145/thinkepi.2017.37
5. González Fernández-Villavicencio, N. (2016). A marketing plan is not a communication plan. Bulletin of the Andalusian Association of Librarians. https://idus.us.es/handle/11441/89762