As the world continues to become increasingly digital, mobile apps have become an integral part of our lives. According to Statista, by 2023 there will be 7.26 billion mobile app users worldwide and in 2020 alone there were 218 billion downloads globally. TikTok was the most downloaded app in 2021 with over 177 million installs while games make up 21.2% of all active mobile apps dominating the market share. In 2020, global mobile app revenues reached $581.9 billion and as of April 2021 more than 2.4 billion apps had been downloaded from Google Play Store alone.
The average user spent 4 hours per day using their phone for various activities such as social media or gaming; 94 hours a month if they are between 18-24 years old according to App Annie's State Of Mobile report for 2021 - 72% of which is located in Asia Pacific region - while 78% used five or fewer applications daily on average (Statista). Furthermore, 71 percent churned after 90 days but push notifications increased retention rate 5x on average (Clevertap & Pusher). Finally, U.S based users opened 131 times per month spending 95 percent time on top five non native applications whereas it cost around $66 dollars to acquire one new user (Tune & eMarketer) .
App User Statistics Overview
In 2021, TikTok was the most downloaded app globally, with over 177 million installs.
This statistic is a testament to the immense popularity of TikTok, with over 177 million installs in 2021 alone. It speaks to the power of the app and its ability to capture the attention of users around the world. This statistic is a valuable insight into the current state of the app market and the trends that are driving user engagement. It is an important piece of information for anyone looking to understand the app user landscape and the potential of their own app.
By 2022, 72.6% of all mobile app users will be located in Asia and the Pacific region.
This statistic is a powerful indicator of the importance of the Asia and Pacific region when it comes to mobile app users. It highlights the potential for businesses to capitalize on the growing mobile app user base in this region, and the need to tailor their strategies to meet the needs of this large and growing market. Furthermore, it serves as a reminder of the importance of understanding the regional dynamics of mobile app usage in order to maximize the potential of any app-based business.
Users aged between 18 and 24 years spent the most time using mobile apps, with 94.5 hours per month on average in 2020.
This statistic is a telling indication of the importance of mobile apps to the 18-24 age group. It highlights the fact that this demographic is heavily invested in mobile apps, spending an average of 94.5 hours per month using them. This is an important insight for anyone looking to understand the app user landscape, as it provides a clear indication of the importance of mobile apps to this age group.
In 2020, global mobile app revenues reached $581.9 billion.
This statistic is a testament to the immense success of mobile apps in 2020. It highlights the fact that mobile apps have become an integral part of our lives, and that they are a major source of revenue for businesses. It also serves as a reminder of the importance of understanding app user statistics in order to maximize the potential of mobile apps.
As of 2021, over 5 million apps are available for download on the Apple App Store and Google Play Store combined.
This statistic is a testament to the sheer magnitude of the app market, with over 5 million apps available for download on the two leading app stores. It speaks to the immense potential of the app industry, and the vast opportunities it presents for app developers and users alike. It is a powerful reminder of the ever-growing importance of apps in our lives, and the need to stay informed about the latest trends in app user statistics.
In 2020, approximately 78% of mobile app users in the United States used five or fewer apps per day.
This statistic is a telling indication of the importance of app engagement and user retention. It highlights the need for app developers to create engaging experiences that keep users coming back for more. It also suggests that users are more likely to stick with a few apps that they find useful and enjoyable, rather than downloading and trying out a large number of apps. This is an important insight for app developers to consider when designing their apps.
71% of global app users churn, or stop using an app, after 90 days.
This statistic is a stark reminder of the importance of keeping app users engaged. It highlights the need for app developers to continually strive to create an enjoyable and rewarding user experience, as well as to provide users with regular updates and new content to keep them coming back. By understanding the rate at which users churn, app developers can better plan their strategies to ensure that users remain engaged and continue to use their app.
Push notifications increase mobile app user retention by 5x on average.
This statistic is a powerful testament to the effectiveness of push notifications in keeping users engaged with mobile apps. It demonstrates that, on average, push notifications can be a highly effective tool for boosting user retention and ensuring that users remain active and engaged with an app. This is an invaluable insight for any app developer looking to maximize user engagement and loyalty.
As of Q4 2019, Android users spent 49% of their time on social media apps, followed by 40% on gaming apps.
This statistic is a telling indication of how users are engaging with apps on Android devices. It highlights the importance of social media and gaming apps in the Android ecosystem, and provides insight into how users are spending their time on their devices. This information can be used to inform decisions about app development, marketing, and user experience design. It can also be used to compare user engagement across different platforms and devices. This statistic is an invaluable resource for anyone looking to understand the app landscape and how users are interacting with apps.
Mobile users in North America open a mobile app 131 times per month on average.
This statistic is a telling indication of the power of mobile apps in North America. It shows that users are engaging with mobile apps on a regular basis, demonstrating the potential for businesses to reach their target audiences through mobile apps. This statistic is an important piece of information for anyone looking to understand the current state of mobile app usage in North America.
The average mobile app user in the United States spends 95% of their time on their top five non-native apps.
This statistic is a powerful indicator of the importance of non-native apps in the lives of mobile app users in the United States. It shows that the majority of their time is spent on these apps, which suggests that they are essential to their daily lives. This is an important insight for anyone looking to understand the habits of mobile app users and how to best reach them.
The average U.S. mobile app user has 96 apps installed on their phone.
This statistic is a telling indication of the sheer amount of apps that the average U.S. mobile app user has access to. It speaks to the sheer variety of apps available to users, and the potential for app developers to reach a wide audience. This statistic is a valuable insight into the app market, and can be used to inform decisions about app development and marketing.
In-app purchases accounted for 48.2% of mobile app earnings in 2020.
This statistic is a telling indication of the importance of in-app purchases in the mobile app industry. It highlights the potential for app developers to generate revenue through in-app purchases, and serves as a reminder of the importance of creating a user-friendly and engaging in-app experience. This statistic is a valuable insight for app developers looking to maximize their earnings, and is an essential piece of information for any blog post about app user statistics.
As of April 2021, over 2.4 billion apps have been downloaded from the Google Play Store.
This statistic is a testament to the sheer magnitude of the Google Play Store's reach. It demonstrates the immense popularity of apps and the incredible potential for app developers to reach a massive audience. It also serves as a reminder of the importance of understanding user behavior and trends in order to create successful apps. This statistic is a powerful reminder of the importance of app user statistics in the modern world.
The mobile app market is growing rapidly, with the number of users worldwide expected to reach 7.26 billion by 2023 and 218 billion downloads in 2020 alone. TikTok was the most downloaded app globally last year, while games make up 21.2% of all active apps on both Apple App Store and Google Play Store combined - a total of over 5 million apps available for download as of 2021. Mobile app users spend an average 4.2 hours per day using their favorite apps, with those aged 18-24 spending 94.5 hours per month on average in 2020; 72.6% are located in Asia and Pacific region according to 2022 estimates, while North American users open a mobile app 131 times each month on average - 95% spent within top five non-native applications installed on their phones (96). In terms of revenue generation from these activities, global mobile revenues reached $581 billion dollars last year; 48 percent came from in-app purchases whereas cost to acquire new user averaged at $66 USD across US markets during same period – India saw 38 percent growth compared to 2019 when it comes down usage time which now stands at more than four hours daily but 71 percent churn rate after 90 days remains unchanged despite push notifications increasing retention rates by fivefold overall
0. - https://www.emarketer.com
1. - https://www.statista.com
2. - https://www.clevertap.com
3. - https://www.cdn.uc.assets.prezly.com
4. - https://www.pusher.com
5. - https://www.sensortower.com
6. - https://www.42matters.com
7. - https://www.tekrevol.com
8. - https://www.vox.com
9. - https://www.tune.com
ZipDo, cited June 2023: App User Statistics